1. DigiPublish Sydney
How Quality Content Inspires Action and Drives Growth
Rose Johnstone Acting Editorial Director, Time Out Australia
#DigiWorldForum @SydneyTimeOut @TimeOutMel
2. 1. Introduction: Why fostering a quality audience is more important than ever
Agenda
3. 1. Introduction: Why fostering a quality audience is more important than ever
2. From print to digital: Time Out’s 50-year evolution
Agenda
4. 1. Introduction: Why fostering a quality audience is more important than ever
2. From print to digital: Time Out’s 50-year evolution
3. The challenges of the digital publishing industry
Agenda
5. 1. Introduction: Why fostering a quality audience is more important than ever
2. From print to digital: Time Out’s 50-year evolution
3. The challenges of the digital publishing industry
4. Engagement, not just clicks: The cornerstone of Time Out’s digital publishing strategy
Agenda
6. 1. Introduction: Why fostering a quality audience is more important than ever
2. From print to digital: Time Out’s 50-year evolution
3. The challenges of the digital publishing industry
4. Engagement, not just clicks: The cornerstone of Time Out’s digital publishing strategy
5. Quality content driving commercial growth: How we work with our clients
Agenda
7. 1. Introduction: Why fostering a quality audience is more important than ever
2. From print to digital: Time Out’s 50-year evolution
3. The challenges of the digital publishing industry
4. Engagement, not just clicks: The cornerstone of Time Out’s digital publishing strategy
5. Quality content driving commercial growth: How we work with our clients
6. Questions?
Agenda
10. A global network
Founded in 1968, Time Out has
become the authority on entertainment,
events, and everything that’s happening
in the most exciting cities in the world.
Reaching more than 39 million people,
in 109 cities, in 38 countries every
month, through a range of media
channels, we provide our readers with
everything they need to know to make
the most of their cities.
What is Time Out?
A global audience of
39,000,000+
11. Global but hyper local
National reach
Our sites cover 5 key
Australian cities:
Perth
Brisbane
Sydney
Melbourne
Adelaide
13. 4. Engagement, not just clicks: The cornerstone of Time Out’s digital publishing strategy
14. We trade in inspiration
Time Out’s mission
We believe in a life of cultural
exploration and social adventure.
Our mission is to inspire our
audience to lead a richer life, to love
their city, and to have more fun.
In doing so, we promote and
empower those driving positive
cultural change.
15. Time Out City Life Index 2018
Each year Time Out runs a global survey, asking our
readers to rate their city. We ask them to rank on what we
believe are some of the key pillars of what makes a great
city;
● Food & Drink
● Culture
● Relationships & Community
● Neighbourhoods
● Affordability
● Happiness
● Liveability
Through this we not only gain a greater understanding of all
the cities around world, but also what makes our locals tick.
This is invaluable when it comes to creating content
that we know is going to be compelling and engaging
for our readers.
16. Washington, DC
has the most
singles playing
the dating game,
yet residents are
the most likely to
‘ghost’ a potential
love interest.
Parisians
have more sex
than anyone else.
Unsurprisingly,
they’re also the
most sleep-
deprived.
Porto
Is the best place in
the world for
making friends,
finding love and
keeping in touch
with family.
New York
Is one of the most
stressed cities,
but with the best
nightlife scene,
they have plenty of
ways to loosen up.
Tel Aviv
Lives up to its
reputation for
hedonism: topping
the ranking when it
comes to eating
out, one night
stands, late
nights and short
working hours.
In Mexico City
People soak up
more culture
than anywhere
else, enjoying
theatre, cinema,
art and live music
76 times a year
We learned a lot about the world...
17. A tale of two cities...
Sydneysiders
can’t get no satisfaction
● Sydney ranked at 28 on the list of 32 world cities,
beating Dubai, Boston, Singapore and Istanbul.
● Only 37% of Sydneysiders had positive feelings
towards the dining scene, and only 28% felt excited
about Sydney's cultural offerings.
● 33% said Bondi, Bondi Beach or Bondi Junction were
the most overrated neighbourhoods in the city.
18. A tale of two cities...
Sydneysiders
can’t get no satisfaction
● Sydney ranked at 28 on the list of 32 world cities,
beating Dubai, Boston, Singapore and Istanbul.
● Only 37% of Sydneysiders had positive feelings
towards the dining scene, and only 28% felt excited
about Sydney's cultural offerings.
● 33% said Bondi, Bondi Beach or Bondi Junction were
the most overrated neighbourhoods in the city.
Melbourne,
the happiest city in the world
● 9 out of 10 Melburnians said they have felt happy in the
last 24 hours
● 89% said they enjoy living in Melbourne
● 2 out of 3 people said they find it easy to make friends here
● 80% of Melburnians rated their local bar and food scene as
outstanding
● 74% of Melburnians agreed that “there’s always something
to do or see”
