Lisa Gilpin @Google

1. DESIGNING FOR
EMERGING
TECHNOLOGIES
LISA MARTINEZ GILPIN
Global Head of News & Publishing
Google Play
March 8, 2018

3. Virtual Reality Augmented
Reality
Digital
Assistants
Ephemeral
Apps
4 Emerging Technologies

4. Transport us
to different
places with
new abilities
Allows us to
interact with
hidden layers of
information in
our physical
surroundings
Let us access and
control
information and
services through
conversation
Make it easy
for us to do
what we
want, when
we want
4 Emerging Technologies

5. Ephemeral Apps

6. What are Ephemeral Apps?
Native Android apps that run instantly,
without installation.

7. Apps that are there when you need them
...and gone when you don’t

8. 80+ instant apps live today

9. Introducing
Try Now
● Available to instant apps with a canonical
landing experience.
● Users can still install your full app.
● New opportunities for merchandising
collections around instant apps, driving
further discovery.

10. 2017 | Confidential and Proprietary
Google VR + AR

11. 2017 | Confidential and Proprietary2017 | Confidential and Proprietary
VR AR Augmented RealityVirtual Reality
Can take you
anywhere.
Can bring anything to you.

12. 2017 | Confidential and Proprietary
AR Augmented Reality
Can bring anything to you.
2017 | Confidential and Proprietary
VRVirtual Reality
Can take you
anywhere.

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14. 2017 | Confidential and Proprietary

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Different Headsets for Great VR
Google Cardboard Standalone HeadsetGoogle Daydream View

16. 2017 | Confidential and Proprietary
So much to explore.
2017 | Confidential and Proprietary

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20. 2017 | Confidential and Proprietary
Jump Assembler
2017 | Confidential and Proprietary

21. 2017 | Confidential and Proprietary
VR180 Cameras

22. 2017 | Confidential and Proprietary2017 | Confidential and Proprietary
VR AR Augmented RealityVirtual Reality
Can take you
anywhere.
Can bring anything to you.

23. 2017 | Confidential and Proprietary
ARCore

24. 2017 | Confidential and Proprietary
Motion
tracking
Environmental
understanding
Light
estimation
ARCore

25. 2017 | Confidential and Proprietary
Pixel, Pixel XL, Pixel 2 and Pixel 2 XL, Samsung Galaxy 8, 8+ Note 8
Device Coverage
Android Scale

26. 2017 | Confidential and Proprietary
Same level of high performance
Across all devices.

27. 2017 | Confidential and Proprietary
AR Stickers

28. 2017 | Confidential and Proprietary
Services supporting AR
2017 | Confidential and Proprietary

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30. 2017 | Confidential and Proprietary
Easier than ever to find and create 3D assets.
Tilt Brush Poly Blocks

31. 2017 | Confidential and Proprietary2017 | Confidential and Proprietary2017 | Confidential and Proprietary

32. developers.google.com/ar

33. Ask it questions. Tell it to do things. It’s your own
personal Google, always ready to help.
Meet the Google Assistant

34. Ready to help across
100M+ devices

35. Ok Google, play SongPop
Welcome to SongPop, I am Melody.
I’ll take you through 5 songs and you
guess the title or artist
80’s Love Ballads
OK, here’s SongPop
Enter Earcon
OK, here is the first song….
Exit Earcon
. . .

36. Location & context awareness
Knowledge graph
Identity
Payments
Structured Data Markup
Natural language understanding
Machine Learning
Individual speech recognition
Built on cutting edge Google tech

37. Voice Typing Tap Google Lens
Coming soon

38. Helping you get things done
Enjoy music & movies
Listen to news
Order goods & services
Control devices around your home
Communicate with others
And more use cases through
Actions on Google

39. ARCore

40. Structured
Data Markup

41. FR French CA FrenchUS English
AU English CA EnglishUK English
German Japanese Korean
Apps are available to a
growing audience

42. UI options enable
new
use cases

43. * US-only
Apps for families

44. Apps have
transactional
capabilities
* US-only
Google-facilitated
payments
Seamless
account linking
Re-engagement
& order updates

45. App directory
enables discovery

46. App suggestions increase
discovery

47. Ok Google,
talk to
__________.
Ok Google, connect
me with __________.
Ok Google, get
__________.

48. The time is right to
build apps for the
Assistant
Reach new users across
100M+ devices
Benefit from first-mover advantage
on a new uncrowded platform
Authentically connect through a
conversation with new and existing users
Develop technical know-how
and help shape the platform

49. Some insights from
Google

50. Conversation is more
than information
retrieval

51. Brands will be assessed as
people
• FUNNY
• QUIRKY
• SERIOUS

52. To be assistive,
you have to be
everywhere your
users are

53. Assistance
is more than just
voice

54. Find the micro-
moments where you
can become assistive I want to buy...
I want to
go...
I want to know...
I want to do...

55. Useful resources
Technical development resources
Explore the documentation:
developers.google.com/actions
Join the developer community:
g.co/actionsdev
Sign up for our mailing list:
assistant.google.com/developer
Explore the Assistant
on your phone

56. Stay up to date with news and tips to succeed on Google Play: g.co/playbookapp
Thank You!