The 7 pillars of mobile commerce
•Als PPTX, PDF herunterladen•
0 gefällt mir•456 views
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie The 7 pillars of mobile commerce
Ähnlich wie The 7 pillars of mobile commerce (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
The 7 pillars of mobile commerce
- 1. The 7 Pillars of Mobile Commerce NitzanShaerManaging Partner, High Start Group @nitzans VLABBeyond Bricks and Clicks:Smart Phone and Smart Shopping JUNE 21, 2011
- 2. 1 Technology is merging the online, offline and mobile experiences
- 3. 2 Customer behavior is changing “6.5M US consumers access mobile retail content 3 or more times per month” “U.S. mobile commerce to reach $31 billion by 2016 “Time spent on mobile apps has surpassed web browsing ” “29% of mobile phone users made at least one purchase on their mobile phone in 2010, 2X the number in 2009” “41% of smartphone users have made a mobile purchase” “Foursquare hits 10M users” “24% of Americans currently shopping on their mobile phone” “Mobile commerce sales expected to reach $6 billion this year ”
- 4. 3 Cross Sell Know Buy Upsell Repeat Refer Try Customer Lifecycle New business opportunities are emerging across the purchase cycle
- 5. 4 The gold rush is ON! “Time spent on mobile apps has surpassed web browsing ” “Mobile commerce sales expected to reach $6 billion this year ” “41% of smartphone users have made a mobile purchase ” “24% of Americans currently shopping on their mobile phone ” “Foursquare hits 10M users” “6.5M US consumers access mobile retail content 3 or more times per month ” “U.S. mobile commerce to reach $31 billion by 2016 ” “29% of mobile phone users made at least one purchase on their mobile phone in 2010, 2X the number in 2009 (”
- 6. “Time spent on mobile apps has surpassed web browsing ” “Mobile commerce sales expected to reach $6 billion this year ” “41% of smartphone users have made a mobile purchase ” “24% of Americans currently shopping on their mobile phone ” “Foursquare hits 10M users” “6.5M US consumers access mobile retail content 3 or more times per month ” “U.S. mobile commerce to reach $31 billion by 2016 ” 5 “29% of mobile phone users made at least one purchase on their mobile phone in 2010, 2X the number in 2009 (” New ecosystems created
- 7. 6 Traditional relationships are changing Old School New School Supplier Raw Materials Manufacturer Identify source of coffee beans Scan code Get deal Distributor Pay for coffee Customer Consumer
- 8. 7 The future is unknown—but very exciting!
Hinweis der Redaktion
- Data point soup of all the crazy stats coming out now
- Emerging of the multi channel opportunity – across the life cycle of purchase – need, awareness, engagement, transaction, loyalty
- Gold rush analogy.Everyone is rushing to get in the mobile commerce game, which creates a virtuous cycle:Excitement about the space > business investment in new apps / technology > customer interest > adoption > even more investment in the spaceMaybe some stats about the explosion in investment in mobile apps and commerce?
- San Francisco, 1850: gold brought people, who need places to sleep, food to eat, things to wear, places to put their money … all of this created a full and vibrant ecosystemMobile commerce, 2011: ecosystem today – devices, networks, retailers, advertisers, etc. Technology has enabled a huge influx of ecosystem players into the system
- Mobile shifts power to consumers, who now can interact with all areas of the value chain, from identifying the source of raw materials to make sure things are green & socially conscious to distribution, with the ability to disintermediate traditional supply chains
- Social