This presentation was delivered in February at aTechMAP Calgary event. Market researcher and social media evangelist Brian F. Singh connects the dots - social media and the expression of democratic will - based on many years of research along with hands-on experience in using and applying social media resources.

1. ELECTIONS 2.0The New Media Shift & Lessons from the Nenshi Campaign Brian F. Singh

4. Canada in 2011 Population: 34.03 million Under 30 years: 35.7% Corruption Perception Index (2010): 8.9 (6th least corrupt) Press Freedom Index (2010): 21st People Trustworthy? (2007): 71% Agree Internet Access: 78% Sources: U.S. Census Bureau, International Data Base; Transparency International; Reporters Without Borders; Pew Foundation.

5. Egypt in 2011 Population: 82.08 million Under 30 years: 60.7% Corruption Perception Index (2010): 3.1 (98th least corrupt) Press Freedom Index (2010): 127th People Trustworthy? (2007): 58% Agree Internet Access: 21% Sources: U.S. Census Bureau, International Data Base; Transparency International; Reporters Without Borders; Pew Foundation.

6. 1995 & The Reformation Rise of Internet = Increased Mistrust Reform of the Catholic Church (versus Corruption) + “Freewill versus Primacy”

7. Elections 1.0 to 2.0? Disconnect with 21st century public. Exposure: “Always on/Never off.” “The Dialogue:” Social Media + Content Generation. Brand Communication.

8. Elections 2.0 = Government 2.0

9. Government 2.0… The integration of new-generation digital media technologies into government structure and operations. The expectation of more transparency & accountability.

10. Necessary & Sufficient Conditions… Democratic Institutions Informed Public Freedom of Expression

11. Elections are about Stimulating Mass Action…

12. The Rhythm of A Campaign. From Preparation... To Election Day... To there is more to consider.

13. The battle online is as important as in person and the traditional media.

14. The hyper-engaged are politically catholic and partisan.

15. Network Effects. From dialogue to public consciousness. Influence & Quality of Connection.

16. Social Media is THE Media… But not the only media.

17. Real-time Management/Core Strategy Issues Management. Reputation. False Information. Profiling Audiences. Recalibration.

18. The Revolution will be Branded.

19. Google says who you are...

20. Brand Personality Matters. Authenticity. Complexity. Differentiation. Evolution.

21. Substance is important… Then it is the perception and belief of substance.

22. If you just realized what is happening, it is too late.

23. Elections 2.0 is a more data-driven (and data intensive) process.

24. The Data Literacy Pentagon Engagement/Voter Identification Social Media Monitoring/ Analytics Polling & Riding Intelligence CAMPAIGN STRATEGY Traditional Media Monitoring Web Analytics

25. Does Polling Still Matter? Conversion & Performance Benchmarks. Gamification & Predictive Markets.

26. Crowdsourced & Open-Sourced PublicGovernment

28. Organized Chaos trumps Command & Control.

29. Who is supporting you?

30. “Change the Rules.” Be Different.

31. Where is this going? Campaigns will have a “Data Team.” Facebook evolves to include an authenticated environment. The Domino Effect… Africa? Youth engaged… but on own terms.

32. Get Involved. Open Data YYC. Government 2.0

33. THANKS!Brian F. SinghZINC ResearchPhone: 403.861.9462brian@zincresearch.comwww.zincresearch.comTwitter: @BFSingh