Building a Lasting eCommerce Revenue Plan

•

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The ultimate guide to building a lasting eCommerce revenue growth strategy.

Technologie Business

BUILDING a lasting
E-COMMERCE
REVENUE GROWTH PROGRAM

TESTING
SEO
ANALYTICS
TARGETING
PERSONALIZATION
REVENUE GROWTH
E-COMMERCE IS SATURATED WITH TACTICS

STOP
THINKING
TACTICS.
focus on
STRATEGY

Understand the challenges
Select the right tools
Put your strategy into action
A
B
C
three steps to
SUSTAINABLE
REVENUE
GROWTH

visitor preferences
change over time
CHALLENGE

everything interacts with
everything else
CHALLENGE

RED ADD-TO-CART CTA
Independently tested and
provided a 3.12% lift
BLUE SHIPPING BANNER
Independently tested and
provided a 4.83% lift

CONTINUED SITEWIDE
progress%
CHALLENGE

technical
COMPLEXITY
CHALLENGE

YOUR SITE IS A
TECHNICAL

SELECT
THE RIGHT
TOOLS
and build a
smart strategy

TACKLE
THE e-COMMERCE CHALLENGE!
✔
ALGORITHM-DRIVEN
REAL TIME OPTIMIZATION!
✔
TRUE MULTIVARIATE
OPTIMIZATION!
✔
FULL-FUNNEL
CAMPAIGN MANAGEMENT!
✔
TECHNOLOGY THAT IS
EASY TO IMPLEMENT & USE

✔
ALGORITHM-DRIVEN
REAL TIME OPTIMIZATION!

✔
TRUE MULTIVARIATE
OPTIMIZATION!

✔
FULL-FUNNEL
CAMPAIGN MANAGEMENT!

✔✔
TECHNOLOGY THAT IS
EASY TO IMPLEMENT & USE

TAKE action
ITS TIME TO

a four-step
ROLLOUT
PLAN
Start small
Implement results prematurely
Step up gradually by adding more variables
FIRST
THEN
NEXT
Expand to treat the whole sales funnel
FINALLY

THIS IS
how we roll

HICONVERSION’S SOFTWARE & SERVICES

MEASURABLE REVENUE GROWTH

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12. YOUR SITE IS A TECHNICAL

13. SELECT THE RIGHT TOOLS and build a smart strategy

14. TACKLE THE e-COMMERCE CHALLENGE! ✔ ALGORITHM-DRIVEN REAL TIME OPTIMIZATION! ✔ TRUE MULTIVARIATE OPTIMIZATION! ✔ FULL-FUNNEL CAMPAIGN MANAGEMENT! ✔ TECHNOLOGY THAT IS EASY TO IMPLEMENT & USE

15. ✔ ALGORITHM-DRIVEN REAL TIME OPTIMIZATION!

16. ✔ TRUE MULTIVARIATE OPTIMIZATION!

17. ✔ FULL-FUNNEL CAMPAIGN MANAGEMENT!

18. ✔✔ TECHNOLOGY THAT IS EASY TO IMPLEMENT & USE

19. TAKE action ITS TIME TO

20. a four-step ROLLOUT PLAN Start small Implement results prematurely Step up gradually by adding more variables FIRST THEN NEXT Expand to treat the whole sales funnel FINALLY

21. THIS IS how we roll

22. HICONVERSION’S SOFTWARE & SERVICES

23. MEASURABLE REVENUE GROWTH