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Customer webinar getting more fans without a like gate

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Customer webinar getting more fans without a like gate

  1. 1. Heyo Exclusive Customer Webinar April 1st, 2015 Four Strategies for Getting More Fans and Leads From Facebook
  2. 2. The Social Sales Cycle
  3. 3. What’s happening to “Like Gates?” On August 7th, Facebook announced the following: “You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.” Further clarified by Facebook “…like-gating is now prohibited by policy. Apps created from today onwards won't get the 'liked' boolean in the signed_request object on pages, and in 90 days time, for existing apps, this value will always be set to true.”
  4. 4. So now what do we do to get “likes?”
  5. 5. 4 Strategies for Getting More Fans and Leads From Facebook
  6. 6. Strategy 1: Write Great Content •  Content is the backbone of your Facebook strategy •  Generates shares and visibility inside and outside your fanbase •  The first place consumers go when they log in is to Newsfeed •  Need to be part of the conversation •  Use a few tricks to increase exposure •  Ask questions (gets more responses) •  Use relevant #hashtags •  Mention other brands/businesses •  Promote your posts to get even more exposure
  7. 7. Strategy 2: Run a Social Contest •  Social “event” that creates a lot of buzz •  Convert more fans to leads (sweepstakes/giveaway converts as high as 70%) •  Turns your fans into a marketing force •  You can still ask for a “like!” •  Collect high quality email leads
  8. 8. “These results exceeded what I expected – the most popular contest we’ve run to date! We’ve used many other platforms like Shortstack and Rafflecopter but they were too technical and had to much downtime to be reliable. Stoked to have found Heyo! - Marie Scholl, Owner at Inspired Endurance“ We converted at 55.6%, our highest converting contest to date! Impressions: 620 | Emails captured: 345 | Conversion: 55.6%@
  9. 9. Industry: Jewelry Store Impressions: 620 Emails Captured: 345 Conversion Rate: 55.6% 55% Conversion
  10. 10. Industry: Jewelry Store Impressions: 620 Emails Captured: 345 Conversion Rate: 55.6% 55% Conversion
  11. 11. Want me to show you how to set up a social contest in just a few minutes? SHOW ME
  12. 12. Strategy 3: Add a “Like” Button to Your Website •  Allow site visitors to instantly become a “fan” on Facebook •  Simply add a snippet of code to your website or blog •  Give them a reason to act •  Do this at https://developers.facebook.com/ docs/plugins/like-button
  13. 13. Strategy 4: Send a Dedicated Email •  Email your list for the sole purpose of asking them to like your Facebook Page •  You can incentivize a like outside of Facebook •  Keep it short and sweet •  More fans means more potential engagement
  14. 14. So far, you’ve learned these 4 Strategies 1.  Write Great Content – The backbone of your social media strategy 2.  Run a Social Contest – Drive social activity and get more leads 3.  Install a Like Button on your Website/Blog – Get more fans instantly 4.  Send a Dedicated Email – Ask your audience to join you on Facebook
  15. 15. Yes or no: Were there at least 2 actionable things you learned from this webinar? GTM Questions – how to answer?
  16. 16. Special Bonus for Annual Customers A Complete Guide to Getting More Fans and Leads on Facebook Without a Like Gate •  Downloadable PDF •  Step-by-step Instructions •  Examples •  Email Template •  Helpful Links PLUS: I will personally review your dedicated email and make recommendations
  17. 17. To get today’s bonus. Annual Plans… •  Are cheaper on a monthly basis. •  Provide additional benefits (like today’s guide). •  Can be cancelled at any time for a pro-rated refund. Not an Annual Customer? Just do this. Heyo.com/annual
  18. 18. Q&A

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