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Developing a social media presence for a 122-year-old company
ICONIC BRANDS
RELYING ON BRANDS
ESTABLISHING THC BRAND
VIBRANT OPTIMISTIC HEARTFELT STEADFAST
More important to engage More important to inform
Consumers Recruits InvestorsCustomersInfluencersEmployees
The New
The plume represents passion
for our products and by our
people—an expression that
signals goodness to the world.
The True
The foundation represents
our legacy—the source of our
goodness.
DIGITAL ECOSYSTEM
Facebook.com/HersheyCompany
@HersheyCompany
Youtube.com/HersheyCompany
@HersheyCompany
The Hershey Company
hersheycompany.com
A PLAN
June 2016July 2015 April 2016
Employee Ambassadorship Pilot
Social Campaigns
News & Topics of Expertise/Interest
Company Priorities
SIMPLE INGREDIENTS
SOCIAL INNOVATION
JULY 2015 - TODAY

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Developing a Social Media Presence for The Hershey Company