A case study of our Do Good for Business programme, run at Added Value UK. Through the programme, they engaged 71% of their employees in sustainability, making pledges to take simple actions that led to long term behaviour change and carbon savings of over 8 tonnes of carbon. For more info see https://www.wearedonation.com/

1. Case Study: Added Value UK
The background:
Added Value, part of the WPP group, are
a leading brand development and
marketing insight consultancy with 87
employees based in SW London.
Their CSR team wanted to encourage staff
to Be Active, Be Generous and Be Green.
They were looking for something
inspirational and innovative that could
show how small actions add up to make
a big difference, and loved the idea of a
bit of inter-team competition.
We ran two rounds of our Do Good
programme within Added Value, taking
lessons from the first to tweak it and
dramatically increase uptake in the
second round.

2. What we did
First we set up a customised Do Page for each
of their teams, which fed into the Added Value
league table.
After we hosted a workshop and demo,
employees raced to make pledges for their
teams, competing to top the league.
Added Value also ramped up
the competition by having a live
Blue-Peter style thermometer
displaying the amount of
pledges made on the stairs in
their office.
Each time someone made a
pledge they rang a bell out
through the office, creating a
great buzz.
Employees made their pledges over two weeks,
but continued to do them for one month. They
then confirmed how they did and the final results
were announced…

3. The results
Over the two rounds, 79 employees made 321 pledges, saving 8,135 kgCO2
over the pledge period alone.
75% said they’d continue with their new habits, which would result in over
75 tCO2 savings over a year.
Here’s what that action looked like:
16
148
380
The 8,135 kgCO2 saved during the
programme is equivalent to flying
from London to New York 16 times.
148 chickens worth of meat were
saved by people pledging Veg Out
26 people started switched off
standby, together flicking the off
switch 380 more times.

4. What people said…
“Our experience with The DoNation was inspiring, compelling and really turbocharged our CSR effort. It has inspired individuals, pulled teams together in
competition and made Added Value feel like a better place to work”
– Hazel, CSR team.
“It’s a great thing to do as an organisation, we could
share our pledges, support each other and there was
more than a bit of healthy competition”
“The pledges were all so much easier to achieve than
you would have thought. The DoNation really gave me
a push in the right direction to make some small
changes that will, over time, make a big difference”
More info: www.thedonation.org.uk