1) The document introduces a new peanut butter spread called Peanut Joy created by a team to market to students and people on the go in the Pacific Northwest. 2) Peanut Joy aims to provide the flavor of peanut butter with higher protein and extra vitamins for a healthy, inexpensive snack that can boost nutrition when quick meals are the only option. 3) The team's marketing strategy is to target a local demographic and establish a brand identity through social media and a website to carve a niche against major peanut butter brands and attract customers.

1. Peanut Joy
A Healthy Peanut-butter Spread

2. The Product
We discovered that we all like peanut butter. It has served us well when we need to take a
snack on the go. It is a great source of protein, it tastes good, it is inexpensive, and it can be
used many different ways in cooking. We all have busy lives and a few spoons of it can give
energy until we eat a meal. We decided to take on the challenge to make our own peanut
butter brand and market it to students and people on the go here in the Pacific Northwest.
That's when we came up with Peanut Joy our new peanut-butter spread.

3. It’s Better Butter
Peanut Joy

4. The Need
• We needed the best of both worlds, so to speak. We needed a foodstuff that
was easy and quick to prepare, relatively inexpensive, yet would not
become a dietary detriment as fast food can become. It has the flavor of
peanut butter, yet has a higher protein amount with extra vitamins for that
boost of nutrition on the go when a quick meal is the only option. The goal
was getting a healthy product out that not only a college student might
utilize, but also a health conscious general public.

5. Product Marketing

6. Marketing Strategy
• Peanut butter is a billion-dollar business worldwide. However, there is huge
potential for local markets. Our group plans to target a certain demographic
and age group that could provide a competitive advantage over the larger well-
known manufactures. Our marketing base would be local distributors and local
grocery stores, including local produce stands, supermarkets, and shopping
malls. There are many major brand competitors producing peanut butter,
however, with the uniqueness of our product, it should carve a niche and attract
huge patronage.
• Having established potential customer persona we concentrate on creating a
highly recognized brand identity. This involves having a presence on the digital
media, including social media, such as Facebook, Pinterest, Instagram,
LinkedIn, and Twitter. Last, having an established web page or blog is
invaluable.

7. The Team
The team members BAS Blasters
 Allen Del Caro / Group Chair
 Henry Harris / Energizer
 Carly Dolan / Recorder
 Karitza Medina / Meeting Facilitator

8. About Us
Our group is the ideal team to motivate audiences for this product
because we are excited to take on this new challenge and we are
confident that we will continue to work well as a team and overcome any
unforeseen circumstances that may occur. We all have different strengths
that together make our team strong. Our group brand is to respect one
another, plan ahead, and be recognized for our hard work. Our branding
will help us succeed in our endeavor, because we respect one another
keeping in focus of our goal, listening to each of our ideas while
delegating tasks to each other based on our strengths. By planning ahead,
we avoid stressful situations. By adhering to these principles we are able
to budget well and strive to make the desired profit. When a group
successfully participates in public communication, it does not only
communicate about the product or service that is being sold, it also
communicates about itself.

9. “Our Guarantee to You”
• In accordance with our team Constitution, we aim to excel at providing a
superior product through the engagement of all members who are
recognized as bringing unique skills and experiences to bring this product
to market. Our main goal in creating this product was to find and
establish a need, back up by reliable information for our intended
audience or potential customers. Then be able to satisfy that need with
a viable product, in this case Peanut Joy, the point is we must get the
potential customers to share our vision for this particular product
through positive persuasion and motivation.
• We are delighted to share with you our plan and receive your feedback.
Thank you for your support.

10. Contact information
Contact Us
PHONE
883.724.0833
EMAIL
info@betterbutter.com
HOURS
Mon-Sat 7am-7pm, Sun 7am-3pm
Social media
Like us on Facebook
Follow us on Twitter
Connect with us on LinkedIn
Disclaimer
This product is fictional, It is a
college communication team
project

11. Peanut Joy
A Healthy Peanut-butter Spread