Let's take a look at Social Media - Giddyup Enterprises

LinkedIn
Facebook
Twitter
SOCIAL MEDIA YouTube
Pinterest

What’s next??

Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com

WHY WORRY ABOUT SOCIAL MEDIA

Social media of fers relationship -building opportunities that are
virtually limitless and, for the most part, they’re free. Through
the use of social media, your retail establishment, non -
profit, or service company has access to information, prospects
and alliances worldwide. Your advertising opportunities can
grow exponentially through the utilization of social media.

Quick Tip: When you
underlined text, you can click
on it for more info…


A SIMPLY WAY TO LOOK AT IT…


LINKEDIN

LinkedIn is a business-oriented social networking site where can
gain a lot of insight about a organizations and individuals.

Here are a few reasons why both you and your organization need a presence
on the site…
 Search Engine Reputation Management
 Google gives a high ranking to to both personal and business profiles in their
searches which means you’ll be more likely to show up higher in a search and you
can control what is being shown.
 Increase Per sonal and Brand Visibility
 By completing your profile and becoming active in various discussions and groups
you will increase your online reputation.
 Lead Generation & Increase your brands visibility
 You will be able to provide content to a wide range of users and improve your online
presence.
 Stay in contact
 Instead of loosing the business card you just received or forgetting the new
contact you just met, Link with them to continue to relationship.
 Recruiting new talent & finding new oppor tunities
 Increase industr y knowledge and resources

ERIK
QUALMAN -
“Best results
a r e o f te n
How many times have you gone to an event, collected a handful a c h i eve d w e l l
b e f o r e yo u
of business cards and never did anything with them? n e e d a j o b , by
c o n s i s te n t l y
n e t wo r k i n g s o
The beauty of LinkedIn is that you can now capitalize on these t h a t w h e n yo u
encounters and connect with the professional people you meet f i n d yo u r s e l f
j o b - h u n t i n g yo u
via LinkedIn. Yes, you may not need their services or network h ave a l a r g e
now, though I bet sometime in the future it may be handy to n e t wo r k to
reach out to them. By connecting with them on LinkedIn when work with.”

you meet them, it keeps the door open for the future!

Quick Tip: When you reach out to someone on LinkedIn, add a personal
note of where you met them and any other bits of information to make your
connection a little more personal. Also, when someone connects with you –
Thank them!!

LINKEDIN – GOOGLE RANKING

LinkedIn allows me to
have the #1 ranking
when you search my
name…

This allows me to
control what content I
would like
communicated…


LINKEDIN - PROFILE

Include a professional
Include your title and a picture, this makes you a real
description of your specialties. person!!
Must people will only read this
and you want something that Utilize “Key Words”
will show up in search engines.

You can use this to talk about what you’re up
to, promote your content or ask questions.

Your chance to show off what you’re
currently working on and what you’ve done!

Hyperlinks to your
websites, blogs, company, twitte
r, etc…

LINKEDIN – PROFILE TIPS

Create a “Key Word” rich summary
that sums up who you are and
what’s makes you stand apart from
the crowd…
from others and allow individuals to learn more

Amazon Reading List –
Utilize the different tools that LinkedIn allows
you to add to your profile to set yourself apart

Here you can add books
that you’ve read to help
others understand a little
more about you
about you…

SlideShare – Why not add
some of the presentations
you have created.

Wordpress – You can have
this link directly to your
WordPress blog to
automatically update your
blogs


LINKEDIN - EXPERIENCE

Think of this as your
online resume. Add
your different roles and
responsibilities along
with your achievements.

LinkedIn also allows you you to
get recommendations from past
colleagues for your different
experiences. This is an excellent
opportunity to really set yourself
apart & don’t forget this works
both ways!!

LINKEDIN

Add the various
places you volunteer
or have volunteered
at to give you a more Some general areas
rounded profile… that you can fill in…

Search Engines love keywords and this is an
excellent opportunity to be found. Go into the Skills
& Experience and include the ones that are relevant
to you….

Certificates & Education – Again, think of this as
your resume and fill in the different sections and
make sure that you include your accomplishments!!


LINKEDIN

The recommendations that you receive will also
be highlighted near the bottom of your profile.

LinkedIn provides an
area to add some more
things that you may not
have been able to
include above

The Groups & Associations allows you to add the
various groups your part of and also allows you to
join various groups & communities within
LinkedIn. It’s important to join industry groups
that you’re interested in so you can continue
learning and share your ideas and knowledge…

Honors & Awards
Here is your personal info so others
know who to get in touch with you…

LINKEDIN – RIGHT HAND GOODIES

On the right hand side of your
profile, you will see how much of
your profile is completed and
shortcuts to improve your profile

A great piece of information that
shows you who is looking at your
profile along with a handful of
other useful statistics

This shows your various
updates and network requests

Just as important as it is for you to get
recommendations, you should also make
sure you write recommendations for
others that deserve it. What comes
around goes around…


LINKEDIN – COMPANY PAGES

Add your company to LinkedIn to increase visibility and
to utilize all of the tools LinkedIn has to offer…
1 – Click on “Add Company”

2 – Confirm with your email address

3 – Fill in the required info


LINKEDIN – COMPANY PAGE

Here are a few simple tips for your Linkedin Company Page:

• Update/create and complete your company page
• Build followers for your LinkedIn company page
• Provide interesting and value-added company page updates
• Engage and network with people from companies you
follow
• Monitor and focus your efforts

Click on this YouTube
video for some more
info….

http://youtu.be/gMknZutnVWE

FACEBOOK


FACEBOOK

4 Reasons to Use Facebook

• Facebook is a good time and a simple way to keep up with your friends
and family. You’re in control of who you want to be friends with and what
they see!!
• Improve connections with friends and family by letting them know what
you’re up to. You no longer have to worry about losing touch with people
because with Facebook, everyone is just a click away.
• Connect with other like-minded people. Facebook is a great way to
meet and get to know other people who share your interests and hobbies.
• Use Facebook to promote your business, non-profit or organization. The
opportunities are endless for promoting yourself or your business on
Facebook.


FACEBOOK FOR BUSINESS

Do I really need to use Facebook for business or to promote my organization??
• Facebook is popular with all age groups;
• Your Facebook Business Page appears in Google Search;
• It is public, so you can link it from your web site;
• It is an 2-way communication channel with your customers and prospects;
• It has easy-to-manage photo albums - a picture speaks a thousand words;
• You can manage the page yourself;
• You can share the management of the page using the administrator feature.

In short, a Facebook Business Page extends your business presence on the Web. It
is a tremendous tool that allows you to continue building your community…

Branding, Customer Engagement, Drive Web Traffic, Reputation Management,
New Customer Acquisition, Lead Generation, Client Retention, Viral Effect,
Feedback Mechanism, Access to the Social World!!


Include an interesting
headline picture and Add different events
update so it doesn’t and milestones
get stale.

Include an interesting
profile picture

Add
pictures, videos, event
s, notes, etc to help
Post regularly and
give a little more life
interact with your
to you organization
community and build
and gain some
relationships.
interest.


FACEBOOK TIPS

 Engage with your audience : Remember that when you reach
out to people, they will reach out to you!! You can build
strong relationships through Digital Media that will extend to
the non digital world.
 Listen: What is the community saying about your
organization? What are they saying about your competitors or
your industry?
 Educate: You can help your audience solve problems and
better understand.
 Entertain: If you’re not going on the web to learn
something, you’re normally going on to be entertained.

Honesty, Transparent, Accountable, & Reciprocal



Click on the two videos below to give you a little more information about
using Facebook for business…

http://youtu.be/PqXANl3r_Gg http://youtu.be/IwR6sIhyvcU


TWITTER


TWITTER

The cocktail party of the Social World. Tweets are text-based posts of up to 140
characters displayed on the user’s profile page. Tweets are publicly visible by
default, however senders can restrict message delivery to their friends list. Users
may subscribe to other users’ tweets - this is known as following and subscribers
are known as followers.

Why are people using Twitter?? Why should Business’s use Twitter??

• Building Communities • Customer Service & Feedback
• Content Distribution • Research and identify trends
• Customer Service • Keep your customers updated
• Branding Awareness • Post pictures, post and info
• SEO • Provide a glimpse of your company
• Lead Generation • Offer discounts and coupons
• Competitive Intelligence • Branding
• Marketing / News

TWITTER

Customize your Include a profile picture and
background image short description to give others Followers
a bit of info about you…

Information about your
followers, different trends and Your twitter feed
suggestions to follow others…


TWITTER

using Twitter for business…

http://youtu.be/J0xbjIE8cPM http://youtu.be/JXPmI4YaOpM


YOUTUBE
2nd only to Google for Online Searches!!


YOUTUBE

YouTube is not just a forum for cats, dogs on skateboards, and kids who really
like Star Wars.

It's also an opportunity to market your business to millions of people for next to
nothing.

Your organization can use web videos to reach out to current and potential
customers. This will help to build more personal relationships with your client
base and reap the benefits of this creative indirect marketing strategy.

This platform is perfect for small businesses. There are no big budgets required --
just a video camera, a little creativity, and your willingness to have a bit of fun!!

Quick Tips: Set up a YouTube Channel for your organization, Tag your
videos, Video promotions & contests, Create Playlists, Include a call to
action, Use as a customer service tool…

YOUTUBE

Create a YouTube
Channel
Add a little
information about
your organization

Here is your
featured video

Include your
other Social
Media sites and
websites

Here our your
other videos

Create playlists


YOUTUBE

Add a title and description that will help users and
search engines find your video!! And don’t forget to
include “Key Words”

Playlists that you
create to help
users find the
videos they are
looking for…


YOUTUBE

A really useful tool in YouTube is the ability to embed videos right into your website
or blog so that people can watch them directly from your website, rather then having
to click through to your YouTube Channel.

You can embed any YouTube
video by clicking on the “Share
Button” under the video and then
click on Embed…

Here is the link to the video.
You can easily
Here is the code if you would like share your video on
to embed the video directly into these Social
your website or blog. Networks with the
click of a button.
You can change the
sizes of the video. You can create a
custom size for the
video.


YOUTUBE

Here’s a simple and quick tip for those of your that are not too familiar with html and
want to embed the video in your website….

2) When you’re in the WordPress Editor, add a set of
parenthesis “( )” where you want to put your video…

3) Change the view from “Visual” to “HTML”

4) In the HTML view, find the
parenthesis and then copy the code
from YouTube in between them.
1) Copy the embed
code from YouTube…

5) Delete the parenthesis and go back to the “Visual”
view and you’re good to go!

YOUTUBE

using YouTube for business…

http://youtu.be/gQ9JXbK5quU http://youtu.be/3VfuCTxwL4M


PINTEREST

Pinterest is a virtual pin board that helps you organize and share interesting
things you find on the web. People “pin” images that they create or get from other
sites onto Pinterest where other people can repin those same images onto their
own boards.
Extremely viral (over 80% of pins are repins)
Due to it’s simple visual nature, people are clicking through to more sites

What you need to do…
• Add the “Pin It” Button to your pages!!
• Add the “Pin It” Button to items your selling!!
• Pin your videos from YouTube
• Pin your own original content
• Blog Posts
• Opt in Pages
• Product Pages
• Make sure you use Keywords in your caption!!
• Add prices with applicable


PINTEREST

The key is to make what you’re trying to get across visual!!
Infographics, Tutorials, Before / After, Results & Testimonials, Useful Information

Utilize the length of photos to get
You can pin videos more info in…

Add a description and utilize
keywords!!

PINTEREST
1) It’s easy, first add a Pinterest 2) When you want to add
Button to your websites and also as a something, just click on the “Pin It”
favorite in your web browser from the website and select the
picture / video

Click on the video for more
info and how to use…

3) Fill in the description and choose http://youtu.be/QtmmGA0M_yk
which board you would like to pin to
4) All done and you’re good to go!!!


THE OTHERS…


THE OTHERS….

We’ve covered some of the major Social Media sites that are currently the
dominate players, though we will always need to be re adjusting our strategies
depending on what technology has to bring us…

You will also want to explore:

• Google + (Huge amount of potential with their review feature)
• Ning
• Meetup
• FourSqaure
• Gentlemint
• And many, many more!!!


AND SO IT
CONTINUES
There’s no one
f i t a p p r o ac h f o r
a n o r g a n i z a t io n
a n d yo u w i l l
h av e to
ex p e r i me n t
with the
v a r i o us
n et w o r k s to
find the one
that’s best for
yo u …

Henry Hansch III - 2012
Henry Hansch III – 2012
www.giddyupenterprises.com www.Giddyup Enterprises.com H3@GiddyupEnterprises.com

IF YOU HAVE ANY QUESTIONS OR WOULD LIKE MORE
INFO, PLEASE JUST SHOOT ME AN EMAIL OF VISIT
ANY OF THE FOLLOWING :

 Email: h3@giddyupenterpri ses.com
 Web: www.giddyupenterpri ses.com

Giddyup Enterprises If you have any questions or would like some more
information on anything that we’ve discussed in this
packet or in our presentations, please don’t hesitate
“Creating ideas together, One Smile at a time!”
to contact us. And of course, if you need a hand with
your Digital Strategy, we’ll be happy to assist you…
Whippany NJ, 07981
Cheers, Henry III
M: 973.428.1010
E: h3@giddyupenterprises.com
W: www.GiddyupEnterprises.com

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Let's take a look at Social Media - Giddyup Enterprises