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Spin the wheel
Have you ever heard about the traffic generating wheel?
It’s a wheel you will have to start spinning and you can use it for a new website or
for a website that is already up and running.
To get a traffic coming to your website you need to work with all these elements
– a combination of the elements.
So are you ready to take a spin with me?
Get into my Ferrari
Do you have a goal for your site?
Do you have a goal for your website? Is it sale? Or a
download? Or a sign up for a newsletter? Or
Most of the website I have seen doesn’t really have a
visible goal. If you ask the webmaster he or she will
say well I want the customer to call our sales people
– that is our goal.
But then I just asked why I can only find the phone
number in a contact us page and not on all the
I will say to find your goals are the most important
step of the wheel. And I would write it down on a
piece of paper and tape it to the computer.
Never forget what your goals are for your website.
You need analytic
Which pages are your visitors reading? Where do
they come from? How long time do they spend on
And you need to set up your goal in the analytic too.
If your goal is to have a sign up for a newsletter –
you will need to have this goal implemented on your
goals set up.
You will also need to find your keywords. First of all
which keywords will be relevant to your site? Write
them down. Then go and check out the competition
for these keywords – is it very difficult to get on top
of the ranking for these keywords?
Maybe you should use a combination – so instead of
“cars” you could rank high for the word phrase “blue
cars” or “used cars” or even “used blue cars”.
Now you will have to check out the searches for
these keywords – how many people are searching for
“used blue cars” or “blue cars”. No reason to rank
high if there is no traffic right?
Well you get my point – never work on a website that
has no analytic.
Content is king
Content is king – so I have been told. This is why you
want the customer to come to your site right?
Write great content. Something useful for your
readers. People should think you give credible
You are a specialist in your field. So tell your
audience what they need to know about your
Your viewers will return if you are providing great
information. This will not bring you a lot of traffic
next week or next month – but with great content
you audience will grow and grow over time.
When you write your content remember that each
page has a main keyword. So before writing your
content check out the keyword you want to be found
Another use of your content is article marketing. Use
your articles to get backlinks to your website.
Yes content is king (and Elvis Presley of course).
So you will ask me – Henrik how can design bring me
It can help you in many ways. Let me just mention a
few of them here.
Navigation – most of your viewers will only spend
around 10 seconds on your website (check it out in
your analytic – it’s true) so your navigation has to be
very clear and clean. If people can’t find the
information he or she is looking for – they are gone
before you know it.
Bounce rate – Google uses the bounce rate in its
search algorithm. So if you can lower your sites
bounce rate you will get higher in Google searches. If
people look at more than one page on your website
it will lower your bounce rate. If they only look at
one page it will raise your bounce rate. With your
design you can make it easier to lower your bounce
rate – a simple element as a search bar will lower
your bounce rate.
Comments – we are now in the time of web 2.0 – so
let your viewer make a comment on your web pages.
This will raise the engagement of your potential
Other great elements could be something interactive
on your pages. If you are selling products for saving
energy – let people write their energy consumption –
before using your product – and let them see how
much they will save.
This will also bring some valuable information to
your viewers and some of them will link to your
page. And backlinks are great for your traffic (but
more about this later).
Wow – just a few years ago – this element wasn’t in
the traffic generating wheel. But the last couple of
years the social element’s importance has just grown
Most of the social media are not helping you to dofollow backlinks to your website. But in the end
backlinks are not the goal for our site right?
More and more people are using the social networks.
The last number I have seen about the Facebook
accounts was that 12 percent of all people in the
world (!!!) have a Facebook account. And then we
have Twitter, Google+ and a lot of other social
If you are serious about your website you will need
to engage people on the social networks. You will
have to join the conversation. It doesn’t matter if you
are in the B2B or B2C business.
Backlinks, backlinks, and backlinks – all SEO people
are dreaming about backlinks every night. So if you
wake up an SEO guy in the middle of the night he or
she will not tell you that the dream was about a
wonderful trip to a sunny place – no the dream is
In the old days (read about 2 years back) the dofollow backlinks counted for around 50 percent of a
ranking. But Google is constantly changing its
algorithm, so it might not be 50 percent anymore –
because the social media have a growing importance
too. But even if backlinks importance are 40 percent
or 30 percent or 25 percent – its still an important
So make a plan about how to get yours backlinks. Get
some . I have many articles on Seocustomer.com to
give you inspiration about getting backlinks – it’s not
always an easy job I know.
It’s also important that you have both do-follow and
no-follow links – Google wants your link structure to
look natural or else they will punish you.
When we are talking links – we also talk external
links and internal links on your website. They are all
part of the SEO work.
Time to get traffic
Time to spin the wheel again and
start all over…