Henrietta Hawkins

Sydney Area, Australia Australia

Digital Strategist

Advertising / Marketing / PR

I work with the account service and web teams to serve web and non-clients regarding the digital/online aspects of their fundraising strategy. To develop and recommend online strategies and then lead their implementation and evaluate all aspects of a client’s online presence. My role encompasses a range of responsibilities including: • Continuous research as part of the team to inform global team & clients in online developments • Understand, deliver and apply best practice strategy online in collaboration with global team • Drive a testing culture • Continuous improvement on reporting of performance • Direct creative to ensure best practices are observed • Evaluate eff...