What you can do to manage messages, channels in a time of an economic cul-de-sac. (Delivered at PR Week / Haymarket Strategic Internal Communications, December 2013)
1. Positive engagement when the
chips are down – prioritise,
innovate and engage
Henk Geertsema
Internal Communications Manager
2. Context / scene
• £220 million savings (2011-17)
• Restructures
• Pay, terms and conditions review
• Close to 1,600 redundancies /
retirements (voluntary) – first 4
years
• 17,500 employees
10. g content / messages
Savings
Mix it up!
Collaborate
Formal v informal
Revenue creation
Agenda overlaps
Sponsorships
Build-in feedback
Measure and refine
Fun