1. By Hemant Rajawat
BMW
Presented to:- Bhanupriya
Batch - 244714

2. What is BMW?
Bayerische Motoren Werke AG
● German multinational corporation which
produces luxury automobiles and
motorcycles.
● BMW is an acronym for Bavarian Motor Works
in English.
● Company was founded on 7th March,1916.
● Also provide premium financial and mobility
services.
● Used to make aircraft engine.

3. Gustav Otto
Founders
Camillo
Castiglioni
Franz Popp
Karl Rapp
He was a German and
the founder of rapp
Motorenwerke
GmbH.He is
acknowledged as the
indirect founder of
BMW AG.
He was a German
aircraft engine designer
and manufacturer. He
invented four-stroke
internal combustion
engine.
He was an
Italian-Austrian Jewish
financier and banker,
and was the wealthiest
man in Central Europe
during World War I.
He was Austro-Hungarian
and was the “General
Director” of BMW from its
foundation until he was
forced to relinquish his
position in 1942.

4. Establishment
of BMW
The first BMW
Motorcycle
The first
Post-War BMW
Car
BMW starts up
in south Africa
FOUR MILESTONES OF BMW

5. OLIVER ZIPSE
Munich, Germany
Chairman of the Board
of Management
“SHEER DRIVING
PLEASURE”
The slogan of BMW
And “The Ultimate Driving Machine” for America
Uses a new logo for publicity purposes since
March 2020
The central part of the logo of blue
and white is adopted from the flag
of the state of bavaria.
BMW
at present
● They have a dedicated
innovation agency.
● Still manufacture
Motorsport cars.
● A Leader in the
Premium Sector.
Headquarter

6. BMW in India
He d a t
B in i n
Che an s
t e n a t g
p a t.
Tec c ra g
ce r i
Gur m
● BMW India started its
operations in January 2007
● It has sold 90k units till now
BMW Group Plant Chennai locally produces 12 car models – from BMW X1 to
BMW X7 and from BMW 2er to BMW 7er and the MINI Countryman.
● Vikram Pawah is the CEO of
BMW India

7. SOME OF THE LATEST MODELS OF ALL THE FOUR BRANDS OF BMW
iX3 G08
4-Series G23 Cabrio
M4 Coupe
M3 Sedan
Rolls-Royce Wraith
Rolls-Royce Dawn
Cooper Countryman
2gen/II ALL4
One Countryman
2gen/II 2WD (F60)
BMW M 1000 RR
BMW R 1250 RS
BMW R 18

8. What BMW takes pride in?
HIGH-QUALITY PRODUCTS – BMW is obsessed with striking a perfect balance between durability,
performance, and high-end luxury.
HIGH R&D INVESTMENTS – R&D is the engine that drives success and long-term sustainability.
BMW invests heavily in hybrids, autonomous, and electric cars.
INNOVATION & FLEXIBILITY – The BMW Group is an innovation pioneer in the automotive industry.
Their business model is based on constant transformation and flexibility – successful for over 100 years.
EXCELLENT REPUTATION – The purchasing decisions for luxury brands rely heavily on the reputation of
the brand. As a brand, BMW is one of the most recognized companies for excellence.

9. ● Small Portfolio: While
competitors like Volkswagen
own several top brands,
BMW’s portfolio lacks
product differentiation and
consists only of BMW,
MINI, and Rolls-Royce.
● Increasing debt levels - BMW’s
debt is the highest in the
company’s history. It has been
growing significantly over the
last five years and reached nearly
€130 billion in 2015.
Threats to BMW
Weaknesses of BMW
● Looming Global Recession: During
periods of economic hardship,
consumers reduce or eliminate
non-essential expenses like buying a
BMW.
● Stringent Regulations: As
governments adopt stringent laws
to combat emissions, it is very
easy for any automaker to get in
trouble.
● Stiff Competition: Just like any
other company, BMW is susceptible to
loss of customers and market share to
stronger competitors like Mercedes
and Lexus.

10. Offer Eco-friendly Mobility:
The number of eco-conscious
consumers is increasing rapidly,
along with the demand for
greener mobility options. As
one of the leaders in the
electric car market, BMW is
perfectly poised to exploit this
demand.
Expand into Self-Driving Sector:
Autonomous vehicles in the future.
BMW can lay the foundation to exploit
the demand in the future.
Focus on Emerging Markets:
According to Thomas Schaefer,
Head of Volkswagen Africa,
sub-Saharan Africa has the
potential for 3 to 4 million new
cars, which is a drastic increase
from around 420,000 in 2017.
BMW can exploit unsaturated,
emerging markets.
Provide Flexible Options:
Millenials and Gen-Z are
taking over the consumer
market, and they demand
flexible transportation.
BMW already has the cars
and only needs to start a
car rental business or
develop a car share app to
entice this lucrative target
market.
Opportunities for BMW

11. “Steeped in history. Yet ground-breaking in its modernity. BMW’s
technology knows no bounds.”
It is one of the best luxury
vehicles brand in the world
which has spent more than
a 100 years of time in
automotive manufacturing
and innovation and it also
respect the ever-changing
world.
CONCLUSION