Contents: • Why Helsinki for smart mobility • Transport habits and usage • Smart mobility segments in Helsinki --- Shared mobility --- Integrated mobility --- Autonomous driving • Helsinki testbeds • About Helsinki Business Hub • Contacts

1. HELSINKI SMART MOBILITY
TRANSPORT
HABITS AND
USAGE
WHY
HELSINKI?
HELSINKI
TEST BEDS
ABOUT
SHARED MOBILITY
INTEGRATED MOBILITY
AUTONOMOUS DRIVING
CONTACT
THE HELSINKI REGION
SMART MOBILITY
ECOSYSTEM
?

2. WHY SMART
MOBILITY IN THE
HELSINKI REGION?

3. Helsinki, as one of the first cities in
the world, aims to make it
unnecessary for any city resident
to own a private car by 2025.

4. THE HELSINKI MODEL:
DATA
INTERFACES
INNOVATION
ECOSYSTEM
PUBLIC/PRIVATE CO-OPOPEN

5. HELSINKI #1
IN POLITICO'S URBAN
MOBILITY INDEX 2017
AIR QUALITY: 2ND OUT OF 20 CITIES
CONGESTION: 5TH
BICYCLE USE: 5TH
MASS TRANSIT USE: 10TH
COST OF SINGLE CITY PUBLIC
TRANSPORT TICKET: 17TH (2.90€)

6. 3000 parking
permits for car
sharing companies
in Helsinki
Helsinki’s public
transportation
authority opened all
relevant transportation
data inc. ticketing
for anyone to use.
Driverless vehicle
testing allowed
on all public roads
across Finland.
HELSINKI
PIONEERS
IN SMART
MOBILITY
AUTONOMOUS
VEHICLES
SHARed
mobility
MOBILITY
AS A SERVICE

7. COMMITMENT FROM PUBLIC SECTOR TO
INTEGRATED MOBILITY & MAAS
1) ALL MAJOR TRANSPORTATION COMPANIES AND OPERATORS
HAVE ALREADY OPENED THEIR DATA AND SERVICES
2) TOP LEVEL SUPPORT FROM THE CITIES IN THE
HELSINKI REGION TO MAAS DEVELOPMENT
à TESTBED AREAS &
FACILITIES
INNOVATIVE
PROCUREMENTS
OPEN
DATABASES
CITY SPACE
INFRASTRUCTURE
USERS FOR PILOTS

8. FAVOURABLE LEGISLATION
AUTOMATED VEHICLES
CAN BE USED IN
ROAD TRAFFIC
LEGISLATION
ALREADY ALLOWS
EASY ACCESS TO TESTING AND
TEST PLATE CERTIFICATE
NEW TRANSPORT CODE
IN FINLAND AUG 1 2018
DIGITAL, OPEN,
COMPATIBLE
DATA
CREATION OF
SEAMLESS
MOBILITY
CHAINS
SUPPORTS MaaS
DEVELOPMENT
MOBILITY SERVICE PROVIDERS MUST
OFFER OPEN INTERFACES FOR OTHER
SERVICE PROVIDERS & OPERATORS
HEAVY
DEREGULATION
EASY ACCESS
TO MARKETS
TEMPORARY USE EXEMPT FROM
CAR AND VEHICLE TAX

9. THE NEW TRANSPORT CODE
EXAMPLES FOR TAXIS
• Taxi licenses to become company-specific instead of vehicle/driver-specific & no more quotas
• No longer maximum prices for a taxi trip
• Obligation on area of operation abandoned (taxi could take on "return" passengers)
• Entrepreneurship in public transport services will be made easier
Ministry of Transport and Communications, Transport Code https://www.lvm.fi/en/-/transport-code-enables-better-transport-services-and-flexible-business-operations

10. HSL ENABLES
MAAS
Is responsible for
the preparation
of the Helsinki
Region Transport
System Plan
(HLJ).
Plans and organizes
public transport in
the region and
improves its
operating
conditions
Procures bus,
tram, Metro, ferry
and commuter
train services.
Approves the
public transport
fare and
ticketing system
and public
transport fares.
Is responsible for
public transport
marketing and
passenger
information.
Organizes ticket
sales and is
responsible for
ticket
inspections
HSL
TASKS
JOURNEY PLANNER
ROUTING, GEOCODING,
MAP & REAL-TIME DATA
PUBLIC
TRANSPORT
ROUTES AND
TIMETABLES
PARK&RIDE
INFORMATION
SYSTEM
CUSTOMER
SATISFACTION
AND FERRY
PASSENGER
NUMBERS
SPATIAL
DATA
MOBILE SINGLE
TICKETS
HSL
INTERFACES
0000111010010001
001110110110110011
1000001100101101
01011101010101010
101110001101
0000111010010001
001110110110110011
1000001100101101
01011101010101010
101110001101
OPEN CONTRACTUAL
SUPPLY
EVOLVES AND
INCREASES
MOBILITY
SERVICES
MAAS
INTEGRATORS
COMPANIES
AND SERVICES
EVOLVING
MOBILE
SINGLE
TICKETS
REAL-TIME
JOURNEY
PLANNING

11. SMART MOBILITY CLUSTER IN FINLAND
1142
AUTOMOTIVE
AND TRANSPORT
TECHNOLOGY
COMPANIES…
DATA FROM 2016
…WITH
PERSONNEL OF
26 600…
…AND ANNUAL
TURNOVER OF
€7.3
BILLION

12. TALENT RESOURCES FOR SMART MOBILITY
EXPERTISE IN SPECIALIST IT & ENGINEERING SKILLS IN FINLAND
251 000
130 000
108 000
92 000
55 000
32 000 29 000
13 000
Software
development
Electrical &
electronic eng.
Mechanical Industrial &
manufacturing
Automotive Controls &
systems
Telecoms Aerospace

13. WHY LOOK AT SMART MOBILITY IN HELSINKI?
• Helsinki hosts THE FIRST OPEN MOBILITY AS A SERVICE ECOSYSTEM in the world
• Helsinki has OPEN ACCESS TO DATA for everyone in the metropolitan area
• Helsinki has SKILLFUL TECH & MOBILITY TALENT available
• LEGISLATION ALREADY ALLOWS AUTOMATED VEHICLES to be used in road traffic
• THE NEW TRANSPORT CODE = HEAVY DEREGULATION for new business to flourish
• GOVERNMENT & CITIES COMMITTED to further enable future intelligent mobility

14. FEW MORE FACTS FROM HELSINKI
HELSINKI HAS A TALENT POOL
OF 25 000 CLEANTECH
PROFESSIONALS,
76% HAVE AT LEAST
BACHELOR’S DEGREE
ANNUAL REVENUES OF
€5.3 BILLION IN
SMART & CLEANTECH IN
HELSINKI: 38% OF
FINLAND’S TOTAL
FINLAND 2ND
IN GLOBAL
CLEANTECH
INNOVATION
INDEX 2014
40% OF FINNISH
PUBLIC R&D
FUNDING TO ENERGY
AND ENVIRONMENT
SECTOR
1660 FIRMS IN
HELSINKI ACTIVE IN
SMART & CLEANTECH,
(ACCOUNTING FOR
23% OF FINLAND)
MORE THAN 1/3 OF
PUBLIC R&D
INVESTMENTS
IN FINLAND ARE MADE
IN CLEANTECH
HELSINKI IS THE 8TH SMARTEST CITY IN EUROPE AND 1ST IN THE ENVIRONMENT
DIVISION OF THE EUROPEAN UNION IN IESE’S CITIES IN MOTION INDEX 2015

15. BACK TO NAVIGATION

16. TRANSPORT HABITS
AND USAGE

17. CAR OWNERSHIP
DECLINING OWNERSHIP AMONGST HELSINKI CITY RESIDENTS
• Between 2008 & 2012, car ownership in the
City of Helsinki has declined from 62% to
59% of households.
• The number of households without a car
is significantly higher in the Helsinki
metropolitan area than in the rest of
Finland.
• However, about half of the Helsinki
citizens and 2/3 of the people living in
Espoo, Vantaa and Kauniainen have the
possibility for car use.
249,2
134,7
110,7
184,6
Helsinki
Espoo and
Kauniainen
Vantaa
Rest of
Uusimaa
0 100 200 300
679,000 REGISTERED CARS IN
HELSINKI-UUSIMAA REGION
Registered cars - thouands

18. MUNICIPALITY POPULATION 2015
Helsinki 626,300
Espoo 267,900
Vantaa 212,500
Hyvinkää 46,500
Nurmijärvi 41,900
Järvenpää 40,800
Tuusula 38,500
Kirkkonummi 38,500
Kerava 35,400
Vihti 29,000
Mäntsälä 20,700
Sipoo 19,000
Kauniainen 9,300
Pornainen 5,200
THE HELSINKI REGION

19. TRANSPORT MODE SHARE ACROSS THE
HELSINKI REGION
Car
46 %
Public
transport
18%
Bike
9 %
Walk
25 %
Other
2 %
VANTAA 2012
Car
29 %
Public
transport
18%
Bike
6 %
Walk
29 %
Other
2 %
HELSINKI 2012
Car
47 %
Public
transport
18%
Bike
8 %
Walk
22 %
Other
3 %
ESPOO & KAUNIAINEN 2012
Source: HSL Helsinki Transport (2013)

20. PURPOSE OF TRIPS IN HELSINKI
METROPOLITAN AREA
• 80% of trips begin or end at home
• Other trips, including hobbies and
recreation, are the most common type.
• Car is the most common transportation
mode in all other categories than school
and studies. Within that category the share
of car is less than 20%.
Work (from
home)
20 %
Tasks related
to work (from
work)
18%
School /
studies (from
home)
9 %
Shopping &
services
(from home)
20 %
Other (from
home)
31 %
Other (not
from home)
11%
Figure: Share of different trip groups (trips/person/day) according to the trip
purpose in the Helsinki metropolitan area. Source: Lindeqvist, M. et al. (2013)

21. TRIP RATE* AND DISTANCE OF TRAVEL
• In the Helsinki region, the average distance
of travel by car, including taxi, is around 11,7
km.
• The trip rates by car is the highest in the
age groups 30-44 and 45-64.
• The car trip rate of men is higher within
each age group.
• In Finland, the trip rate of taxi travel is 0,03.
• For comparison, trip rate of private car
travel is 1,69 and public transport 0,14.
Sources: Lindeqvist, M. et al. (2013) and Finnish Transport Agency, Transport
Planning (2012)
* Trip rate is defined as the number of trips made on a day per person
TRIP RATE AND DISTANCE IN
THE HELSINKI METROPOLITAN
AREA BY TRANSPORT MODE
Trips/person/day Km/person/
working day
Car 1,3 13
Public transport 0,9 8
Bike 0,2 1
Walk 0,9 1
Other 0,1 1
Total 3,4 24
TRIP RATE AND DISTANCE IN
THE HELSINKI METROPOLITAN
AREA BY JOURNEY PURPOSE
Trips/person/day Km/person/
working day
Work* 0,7 8
Tasks related to work ** 0,3 2
School, studies * 0,3 2
Shopping and services * 0,7 3
Other * 1,1 7
Other *** 0,4 2
Total 3,5 24
* from home, ** from work, *** other location

22. BACK TO NAVIGATION

23. HELSINKI
SMART MOBILITY
OPPORTUNITIES

24. SHARED
MOBILITY
INTEGRATED
MOBILITY
AUTONOMOUS
DRIVING
CONNECTED
VEHICLES

25. SHARED
MOBILITY

26. Car sharing

27. CAR SHARING MARKET STILL IN ITS INFANCY
SUMMARY
• AVERAGE CAR JOURNEYS in the Helsinki region are 11.7KM and the average user makes 1.3 car
journeys
• There are currently FIVE CAR SHARING OPERATORS in the Helsinki region but Helsinki has
strong growth potential
• PARKING PERMITS are only necessary in the Helsinki city area whilst they are not needed in
Espoo or Vantaa
• In the City of Helsinki there are presently 600 PARKING SPOTS RESERVED FOR CAR SHARING
• NEW POLICY AND REGULATION is being introduced to further enable car sharing

28. CAR SHARING
AN EMERGING OPPORTUNITY
• Car sharing is still in its very early stages in
Finland
• Finnish vehicle leasing market: circa
€600M/year
• No market data available on the car
sharing market
• 5 current car sharing operators
FINNISH MOBILITY MARKET (2012)
Vehicle investment and operation
• Vehicles 7 bn €
• Vehicle maintenance 2,2 bn €
• Vehicle spare parts 1 bn €
• Operative expenses (insurance, fuel,
etc.)
2 bn €
Market of mobility services
• Public transportation 3 bn €
• Vehicle leasing and renting 0,6 bn €

29. CAR SHARING PLAYERS IN THE HELSINKI REGION
TRADITIONAL CAR SHARING (SOME ALSO HAVING
CORPORATE CAR SHARING SERVICES)
• City Car Club
• 24Rent
• EkoRent
• DriveNow
PEER TO PEER CAR SHARING (RENTAL OF VEHICLES
OF PRIVATE OWNERS)
• Shareit Blox Car
FIVE CURRENT OPERATORS
H E V K
H E V K
H E V
H
E
V
K
H V
Areas of operation of car sharing operators:
= Helsinki
= Espoo
= Vantaa
= Kauniainen
H E

30. CAR SHARING REGULATION
REGULATIONS ARE EVOLVING
• No specific laws relating to car sharing as the term has yet to be defined
• Currently covered under same laws as for private vehicles
• Most relevant is Motor Liability Insurance Act (279/1959)
• Cars intended for car sharing must be registered and insured as rental car
• Insurance premiums are priced based on high risk categories
• Recommendations have been made to government for a clearer framework for car sharing

31. Ride sharing

32. RIDE SHARING IS AN EXCITING NEW OPPORTUNITY
SUMMARY
• HELSINKI IS A GLOBAL PIONEER in novel mobility and intelligent transport concepts such as
mobility-as-a-service
• Presently the Finnish ride sharing market is still at a very early stage. Most of the operators are
START-UP COMPANIES OR NON-COMMERCIAL PLATFORMS for ride share matching which are
maintained on a voluntary basis
• 41% of ride share trips in Finland are LONG DISTANCE (over 100 km)
• 37% are for leisure; 14% to attend specific events and 7% for commuting
• NEW POLICY AND REGULATION will be needed to further enable car sharing on a fee-paying basis
• Helsinki region has an open invitation to Finnish and international companies to participate in PILOT
SCHEMES and to offer their solutions to the Helsinki region market

33. AN EMERGING OPPORTUNITY
POTENTIAL
• Presently there are no available market studies about the scale of the current or potential ride
sharing market in Helsinki region or Finland as a whole
• However, based on the number of operators it can be estimated that the market is rather small
• Most of the operators are start-up companies or non-commercial platforms for ride share
matching which are maintained on a voluntary basis
• Some operators have a corporate edition of their service but the volume of this market is also
estimated to be rather small

34. TRIP RATES BY TYPE OF JOURNEY
• The Finnish Transport Agency conducted a study
on demand, market and legislation of ride sharing
services in 2013
• The study also involved a survey for ride sharing
users.
• Ride sharing is used most for the long-distance
trips
• Other journey purposes were leisure trips,
travelling to some individual events (such as
festivals) and commuting
Source: Rintamäki & Ansio (2013)
1%
7%
14%
37%
41%
0% 10% 20% 30% 40% 50%
Other
Commute
Trips to individual events
(such as concerts, festivals)
Leisure trips, free time
Long distance trips (> 100 km)
JOURNEY PURPOSE (Rintamäki & Ansio, 2013)

35. BUSINESS MODELS FOR RIDE SHARING
PEER TO PEER
• Under current legislation, it is only possible to
share fuel costs relating to a ride share
• No single model for calculating the fuel sharing
costs – depends on the service provider
• Some service providers use mobile apps to
calculate the cost sharing
• Presently operators are not allowed to charge a
fee for a shared drive
CORPORATE
• Currently offered by two players: GreenRiders and
Tziip
• GreenRiders corporate ride sharing is based on the
licence for the ride matching application. Pricing of
the license is based on active usage of the solution

36. PEER TO PEER AND CORPORATE RIDE SHARING
SERVICES
RIDE SHARING LANDSCAPE IN 2016
• Service providers: peer-to-peer and corporate ride sharing
• Kimppa.net – established 2000 www.kimppa.net
• Kyydit.net – mainly P2P www.kyydit.net/
• GreenRiders – mobile application P2P and corporate www.greenriders.fi/en
• Tziip – mobile application, has a platform for the 15,000 City of Tampere employees*
• Ridefy – mobile application www.ridefy.com options for both P2P and taxis
• RidenRent Oy - www.autokyyti.fi Tampere company, established in 2015
• See https://www.tekes.fi/en/whats-going-on/news-from-tekes/tziip-revolutionizes-the-way-we-travel--the-first-mobility-as-a-service-operator-in-the-world/

37. OTHER RIDE SHARING CONCEPTS
RIDE SHARING LANDSCAPE IN 2016
• PiggyBaggy – ride sharing platform for goods delivery
• KustuPlus – on-demand, dynamic routing bus service piloted during 2015 by HSL (Helsinki
Region Transport)
• Ride sharing service provided by the Finnish Taxi Owners Federation (Taksiliiton
kimppakyytipalvelu)
• The Finnish Taxi Owners Federation will soon launch new ride sharing concept destined for
all its clients.
• Vedia Shared Taxi Service – another taxi sharing operator

38. TAXI TRIP RATES
• Trip rate of taxi is composed of a starting fee and a
fare depending on the length and time of the trip
and persons traveling in a vehicle
• Starting fee during weekdays between 6 am and 8
pm and Saturdays between 6 am and 4 pm is
maximum 5.90 euros
• Starting fee is 5.90 euros also during religious
holidays and some other holiday eves
• Other times the starting fee is maximum 9.00 euros
• Total of taxi 2,124 taxi permits issued in the Helsinki
metropolitan area in 2016
TAXI FARES ACCORDING TO
NUMBER OF PASSENGERS
Fare class Persons Euros/km
I 1-2 1.55
II 3-4 1.87
III 5-6 2.02
IV >6 2.18
Source: The Finnish Taxi Owners Federation (2015), Centre for Economic Development,
Transport and the Environment (2015), Rintamäki & Ansio (2013)

39. Appendix
shared mobility

40. POLICY AND REGULATION RELATING TO RIDE SHARING
LEGISLATION
• Regulation related to ride sharing is fragmented into various laws.
• Taxi act (217/2007), Public Transport Act (869/2009), Employment Contracts Act (55/2011), Income Tax Act
(1535/1992), Value Added Tax Act (1501/1993) and Act on the Contractor’s Obligations and Liability when
Work is Contracted Out (1233/2006)
• The current legislation allows ride sharing when only part of the gasoline costs is compensated
by the passenger or if the responsibility for ride sharing is reciprocal between two persons.
• However, all sorts of requested compensation, either monetary or other, needs to be reported to the tax
authority.
• Furthermore, it is not allowed to continuously share a ride for example with a colleague when monetary
compensation is requested.

41. POLICY AND REGULATION RELATING TO RIDE SHARING
LEGISLATION
• The US company Uber has raised discussion in Finland
• The Ministry of Transport and Communications has stated that the provision of Uber rides is legal but the drivers require taxi
licence. (Ministry of Transport and Communications, 2015b)
• The supervision of transportation is a responsibility of the police (2015b). The police are currently conducting an investigation
into whether Uber is in breach of Finnish taxi legislation and driver safety requirements. (Helsingin Sanomat, 2015)
• A 2015 study by Trafi stated that improvements in legislation and taxation are needed
• Many transport types are currently aligned with common sense but prohibited by law.
• The clarification of the status of crowdsourced services* and the prevention of the grey economy require legislative changes.
• The study suggested changing the law to allow non-professional transport and other services in small scale. Payments
between individuals would be tax free up to 2 000 euros per year.
Source: Waris & Paloheimo (2015), Ministry of Transport and Communications (2015b), Helsingin Sanomat (2015)
* According to Waris & Paloheimo (2015), the term crowdsourced transport consists of many types of transport activities, including current taxi traffic, ride sharing and crowdsourced deliveries.

42. TAXIS
LEGISLATION
• Provisions on taxi services are laid down in the Taxi Act (217/2007)
• The professional transport of people in passenger cars on public roads is subject to a licence which is
granted by the local Centre for Economic Development, Transport and the Environment (ELY Centre). The
ELY Centres confirm the maximum number of taxi licenses per municipality on an annual basis.
• The maximum prices charged from customers for taxi services are established annually by government
decree.
• The Act on the professional competence of taxi drivers (695/2009)
• In order to obtain a taxi driver licence issued by the Police, applicants must complete compulsory training.
Training licenses are granted by the Finnish Transport Safety Agency.
• The taxi driver licence is valid for five years at a time. After further training lasting at least one day is
needed.

43. HELSINKI REGION NEEDS NEW PARKING SOLUTIONS
SUMMARY
• There are 637,000 REGISTERED CARS in the Uusimaa (Greater Helsinki) region
• The City of HELSINKI IS DIVIDED INTO PARKING ZONES A-O in which residents and
companies having the office or home within each zone can buy a parking permit
• Parking permits are only necessary in the Helsinki city area
• There are NO PARKING PERMITS NEEDED IN THE CITIES OF ESPOO OR VANTAA, where
parking is free
• The City of Helsinki has around 35,000 PARKING SPACES
• 7,000 in private car parks
• 3,500 paid on-street parking
• Up to 600 PARKING SPOTS WILL BE RESERVED FOR CAR SHARING in 2016 in order to provide further
growth stimulus to the car sharing market

44. PARKING PLACES FOR
CAR SHARING
• Public parking places for car sharing vehicles
• Helsinki: Public parking spaces reserved
solely for car sharing cars in 65 locations, a
total of 98 parking spaces
• Vantaa: no parking spots reserved for car
share vehicles
• Espoo: a few parking slots reserved for car
sharing vehicles
• Car sharing companies have also contracts
with private parking space providers (such as
Qpark).
• Booking of the car sharing parking spots is
done by the car sharing company
Source: Hietanen, J. (2015)

45. PARKING FOR CAR SHARING
600 PERMITS CURRENTLY SPECIFIED FOR CAR SHARING SLOTS
• Car sharing operators have been granted 76 parking permits in the City of Helsinki.
• Each parking permit is registered to one registration number and thus one car
• City Car Club and 24 Rent are current permit holders
• Currently there are 600 parking permits to car sharing specified parking slots
• Each corporation (or group of corporations) is currently allowed to apply for 120 parking
permits.
• This means a total of five operators can currently be granted the maximum amount of
permits,
• However this may be changed if the number of operators grows substantially

46. PARKING PERMIT PRICING FOR CAR SHARING
DISCOUNTS FOR LOW-EMISSION VEHICLES
• Same price for car sharing parking permits as for residential permit holders
• Only difference is car sharing is valid across all zones
• Discount for low-emission vehicles
• A low emission petrol or diesel car (including hybrids) emits a maximum of 100g CO2 per
kilometre and gas- and ethanol cars a maximum of 150g CO2 per kilometre. In addition the
emissions from the car need to be a minimum Euro 5-level
• Only fully electric cars and electric mopeds are directly classified as low emission cars

47. PARKING CHALLENGES
• Traffic congestion remains a problem in
the morning and late afternoon rush hour
• Snowy weather causes parking problems
• Heavy snowfall in the winter time may
cause problems in parking as snow piles
block public on-street parking spaces.
• Also cars parked on or too close to
tramways cause problems especially
during snowy time periods.
Source: City of Helsinki, Public Works Department (2015)

48. PARKING PRICING
DISCOUNTS FOR LOW-EMISSION VEHICLES
• Discount for low-emission vehicles
• A low emission petrol or diesel car (including hybrids) emits a maximum of 100g CO2 per kilometre and gas-
and ethanol cars a maximum of 150g CO2 per kilometre. In addition the emissions from the car need to be
a minimum Euro 5-level
• Only fully electric cars and electric mopeds are directly classified as low emission cars
• Same price for car sharing parking permits as for residential permit holders
• Only difference is that car sharing is valid across all zones

49. CAR PARK CHARGES
• Price of public and private parking
currently in Helsinki.
• Helsinki gives parking discounts for
low emission cars, including electric
cars
• Only fully electric cars and electric
mopeds are directly classified as
low emission cars
• In Vantaa, Espoo and Kauniainen
street side parking is often time
limited but free of charge
Sources: City of Helsinki, Public Works Department (2015)
STREET SIDE PARKING
Zone-I 4€/h
Zone-II 2€/h
Zone-III 1€/h
PARKING HALLS
Privately operated parking
halls 1-6€/h (e.g. Forum P)
Contract parking 310 €/month + ALV
Night-time parking 80,49 €/month + ALV
RESIDENTIAL- AND CORPORATE PARKING PERMITS
(street side parking, parking not guaranteed)
Residential parking (Zones A-
O)
18€/month (2015), 20€/month (2016),
22€/month (2017)
Kimppatunnus 18€/month (2015), 20€/month (2016),
22€/month (2017)
Corporate parking (Zones A-O) 370€/year
Parking in all Zones A-O 740€/year or 61,66€/month

50. NEW PARKING GOVERNANCE FOR CAR SHARING
• A booking system for public car sharing parking spaces in Helsinki launched beginning 2016.
• This only currently relates to the City of Helsinki spaces
• All parking spaces reserved for car sharing companies are in a common pool and there will
not be any company-specific parking spaces
• The number of public parking spaces reserved for car sharing in Espoo is still so small that the
city is not yet planning implementation of any booking system

51. KEY COMPANIES
EASY PARK AND ABAX PARKING
• EasyPark (ABAX Parking) https://easypark.fi/ https://abax.fi/abax-parking/
• ABAX Parking, developed in cooperation with Easypark, paying for parking from your mobile
• Norwegian multinational ABAX, established in 2003, is the market-leader in developing and delivering
electronic Triplogs, GPS tracking, fleet management platforms, Equipment & Vehicle Control
systems
• ABAX Finland Oy was established in 2014, headquartered in Vantaa
• In January 2015 ABAX acquired Finnish company Salkatek (an Oulu based firm)
• Easypark AB, established in 2001, is a Swedish multinational with operations in 400 cities acoss 9
countries It has a partnership with DriveNow
• The service is available in Helsinki, Espoo and Vantaa

52. KEY COMPANIES
PARKMAN (NELIGRATE OY)
• ParkMan https://parkman.fi/ https://parkmanworld.com/
• Incorporated in Finland in 2010, also known as Parkkinappi
• Real time parking finder (navigation to the parking spot) and mobile parking payment
• Operates in 55 cities in Denmark (26 cities), Finland (24) and Sweden (5)
• Services for companies, car drivers and parking owners
• Available in Helsinki, Espoo and Vantaa

53. PARKING TECHNOLOGY APPLICATIONS
400 NEW PARKING METERS WITH MOBILE AND CARD PAYMENTS
• Helsinki city has purchased 400 new parking meters which will be installed beginning of year 2016
• The new parking meters allow payment by card and mobile. Old coin purchase parking meters will
gradually be phased out
• The new mobile payment system in principle would allow for tracking of regional data of parking
availability by tracking the payments made
• Dynamic pricing does not seem to exist in Helsinki municipal area

54. PUBLIC ON-STREET
PARKING IN HELSINKI
The City of Helsinki Public Works
Department provides maps of
• parking space in the Helsinki city centre
• parking for travelling (harbour etc.)
• motor cycle parking
• the parking pay zones.
Source: City of Helsinki, Public Works Department (2015)

55. PUBLIC ON-STREET
PARKING IN VANTAA
• The City of Vantaa has parking operated
by private actors
• Parking is provided by shops and malls
• Parking by transit points
Source: City of Vantaa (2015)

56. PUBLIC ON-STREET
PARKING IN ESPOO
• Palvelukartta map of Espoo parking
spaces:
http://palvelukartta.hel.fi/unit?service=2
5574
• The map shows electric vehicle
charging points in Espoo, Helsinki and
Vantaa
Source: Palvelukartta (2015)

57. Park & Ride
• Adjacent to public transport hubs
• Ownership varies (public/private)
• Range from simple outdoor to quality indoor
facilities
• Free of charge for public transport card
holders Pay-as-you-go fee for other users
• Maybe time limits (12-24h)
• Some have dedicated car sharing slots

58. INTEGRATED
MOBILITY

59. MAAS INTEGRATES
JOURNEYS & SERVICES
1. MAAS OPERATORS
2. INTEGRATING ROUTES
3. NEWTYPES OF MOBILITY SERVICES

60. HELSINKI IS A GLOBAL PIONEER
IN THE MAAS CONCEPT.
• HELSINKI – FIRST IN MAAS. Helsinki’s vision is to be the first city in the world to offer a truly
integrated personal mobility-as-a-service solution.
• CUSTOMER FOCUS. The customer pays one trips fee or monthly subscription and is able to
access different modes of transport (public and private) with differing levels of service
options depending on needs.
• SMART SERVICE. All of this is seamlessly enabled via smart phone and other digital devices.
• GLOBAL PILOT PLATFORM. Helsinki region has an open invitation to finnish and international
companies to participate in pilot schemes and to offer their solutions to the helsinki region
market.

61. WHY LOOK AT MAAS IN FINLAND?
• Finland has A ROAD MAP to make MaaS concept reality by 2025
• Finland hosts THE FIRST MOBILITYAS A SERVICE ECOSYSTEM in the world
• Finland has SKILLFULTECHNICAL ITAND CLEANTECH TALENT available
• Helsinki has OPEN ACCESS TO DATA for everyone in the metropolitan area
• Finnish legislation is favorable for smart mobility solutions
à Current LEGISLATION ALREADYALLOWS THE USE OF AUTOMATED VEHICLES in road
traffic
à Government & cities committed to further deregulate legislation

62. HELSINKI
REGIONAL
TRANSPORT
(HSL/HRT)

63. HSL/HRT ENABLES & SUPPORTS THE BUILDING OF
NEW MAAS SERVICES
• HSL is a neutral partner and positive to projects and services that make easier to build effective journey chains,
in which HSL’s public transport services play one role
• Open data & open data interfaces (APIs)
à Transport information
à Passenger loads
à Park & Ride information
• Ticket sell interfaces are developed in close cooperation with active 3rd parties, such as potential MaaS
operators. A contract is always needed.
• HSL may choose suitable companies to be part of their loyalty programme benefits
à visibility in HSL’s own information and marketing channels
• HSL informs actively about ongoing and future digitals services and service development
• HSL develops its services openly together and in cooperation with our customers, partners and transport
operators.

64. MOBILITY AS A SERVICE
LONG TERM VISION
LONG TERM NATIONAL POLICY VISION
• Shift away from construction and maintenance of transport network towards the
effectively functioning travel and transportation
• Turn mobility into a service
OBJECTIVE
• Users' mobility and transportation needs could be easily met through one service
agreement
IMPLICATIONS
• Holistic change in the entire transport system and in the roles of the operators in the
transport sector

65. MARKET POTENTIAL FOR MOBILITY AS A SERVICE
• Finnish mobility service market valued at
€3.6 billion per year (source: Finnish
Transport Agency)
• The market for personal motor vehicles
(including purchase, servicing and other
costs) is €12.2 billion per year
• Big question: how much of that €12.2 billion
could shift to mobility as a service?
FINNISH MOBILITY MARKET (2012)
Vehicle investment and operation 12.2 bn €
Vehicles 7 bn €
Vehicle maintenance 2.2 bn €
Vehicle spare parts 1 bn €
Operative expenses (insurance, fuel, etc.) 2 bn €
Market for mobility services 3.6 bn €
Public transportation 3 bn €
Vehicle leasing and renting 0,6 bn €
Source: Finnish Transport Agency (2015b)

66. KEY MAAS PLAYERS IN HELSINKI
MAAS GLOBAL LTD is bringing into reality the concept of Mobility as a
Service (MaaS), by building the world’s first mobility ecosystem. MaaS Global aspires
to upgrade the service level of transportation by joining together public and private
transportation providers. Collaboration and integration of services will create a
seamless and compelling travel experience for everyone, locally and globally.
The Whim app launched in Finland in November 2017 and beta in West Midlands, UK.
MaaS Global is also very actively developing opportunities worldwide e.g. Toronto,
Seoul. Developed partnerships with 23 organizations to enable and develop its
services. Raised €2.2 million funding in February 2016 and €14.2 million in August 2017.
PERILLE is a MaaS ecosystem driver providing software solutions that improve both
passenger experience and utilization of public transport. It combines public
transportation and all mobility options to one service. At the moment it gathers the
Finnish long-haul transportation network and Helsinki and Tallinn commuting services
options to a mobility service, which enables easy and fast trip planning and ticket
purchase.
Perille application for trip search is available through www.perille.fi and mobile app
stores (App Store, Google Play, Windows Store).
SITOWISE is a specialist engineering consultancy and technology and platform
solutions company in the field of infrastructure, traffic solutions, logistics, land use,
environment and digital services. Sito has emerged as one of Finland’s leading players
in ITS, developing and operating services to boost efficiency and optimization of
public and personal transport services and MaaS services.
In February 2016, Fluidtime (Austrian leading provider of IT-services in the fields of
integrated mobility and MaaS) and Sitowise joined forces to enter the MaaS market in
Finland and the Nordics.
KYYTI GROUP is a Finnish mobility start-up, founded in Helsinki in 2015. Kyyti
App combines MaaS data and route planning with seamless and secure payment. Kyyti
Group has solved first and last mile mobility with an in-house taxi-pooling service,
Kyyti, live in several Finnish cities. Our technology is used to for affordable Consumer
mobility solutions and cost efficient services for Enterprises and Government, such
as private commute services, public transport replacement and cost effective
paratransit. Kyyti has strong in-house capability for mobility modelling and big transit
data analysis.

67. NEW FRAMEWORKS TO ENABLE NEW MOBILITY
MODELS
LEGISLATION
• The provision of professional passenger transport services in exchange for a payment is subject to a license.
LVM (Finnish Ministry of Transport and Communications) is responsible for preparing legislation related to bus
and coach transport as well as taxis.
• Bus transport is regulated by the national Public Transport Act, PTA (869/2009) and the EU Regulation on public
passenger transport services (1370/2007).
• Provisions on taxi services are laid down in the Taxi Act (217/2007).
• LVM is taking significant action to revise current legislation to support the development of MaaS:
• Regulation on transport markets will be brought together under one act, Transport Code (Liikennekaari).
• The project aims to promote new service models. Further aims are to review the transport system as a whole, ease
market access and promote interoperability of different parts of the transport system.
• The Transport Code project will be carried out in three stages. The goal is that the first stage would enter into force
on 1 January 2017. More information can be found on: www.lvm.fi/liikennekaari

68. Appendix
integrated mobility

69. POLICY AND REGULATION OF MOBILITY SERVICES
LEGISLATION
• The Public Transport Act and the EU Regulation on public passenger transport services entered
into force at the end of 2009.
• The organisation of transport is gradually adapted to the new act during the ten years transition period of
the Public Transport Act.
• The old licenses for route traffic have been changed into public service contracts for the transition period.
These licenses will gradually expire between 2014 and 2019.
• The extent to which public authorities may intervene in markets to guarantee the quantity and
quality of public transport services is laid down in the EU Regulation on public passenger
transport services.
• Public bus transport can be organized either as a market-based system without public financing or
procured according to the processes regulated by the Public Service Obligation (PSO) regulation of the
European Union (Kauppila, J., 2015).

70. LICENCED TRANSPORT OPERATIONS
LEGISLATION
• Licensed passenger transport by bus or coach is regulated by the Public Transport Act
(869/2009) (PTA). The licence system is built on two licences:
• in all kinds of public transport the basic licence is required. It entitles to operate general government
purchased transport and private charter transport.
• in addition to the basic licence, also another licence is required for market-based transport and market-
based demand-responsive transport.
• Providing demand-responsive public transport services is also subject to a licence and the
applicant must commit in providing services for a minimum of one year.
• The PTA requires minimum five passengers per ride in case of market-based charter transport
with minibuses with capacity of max 16 persons

71. AUTONOMOUS
DRIVING

72. ROUTE TO AUTONOUMOUS VEHICLE
REVOLUTION IN FINLAND
Autonomous robot
buses work as open
innovation platforms
2016
Feeder traffic
between train station
& fair run with
autonomous buses
2015
NEW STARTUPS &
NEW BUSINESS
IS BORN AROUND
AUTONOMOUS
DRIVING
2017
Multiple autonomous
driving projects
kicking off in Finland

73. AUTONOMOUS DRIVING TRIALS
• Finnish Transport Safety Agency Trafi aims make the testing and use of automated
vehicles possible in Finland
• Finland's current road traffic legislation already permits automated vehicle trials –
no amendments will be required
• Trafi will facilitate the implementation of trials through means such as proposing
solutions for driver specification and helping with the technical approval and
registration of the vehicle.
• Apply for test certificate: www.trafi.fi/en/road/registration/test_plate_certificate

74. FINLAND IS OPEN FOR AUTONOMOUS DRIVING TESTS
• During 2015 new legislation was passed allowing autonomous vehicle testing on all
public roads across Finland
• Finnish Transport Safety Agency (Trafi) has a simple application process for testing:
• Apply for a test-place certificate – entitles testing of AV both on and off road for a limited time period
• Test plate certificate is valid for 1 year
• Test vehicle is exempt from car tax
• Research report must be submitted to Trafi after completion of the trial(s)
• Unique to Finland – having a driver actually in the AV is NOT compulsory
• It is sufficient to be controlled by a remote operator
• http://www.trafi.fi/en/road/automated_vehicle_trials

75. AUTONOMOUS DRIVING TEST APPLICATION PROCESS
• Application form www.trafi.fi/en/road/registration/test_plate_certificate
• Appendices to application:
• Trade Register extract, not more than 3 months old
• General description of the trials
• Research plan
• Technical specifications of the test vehicle(s)
• Location of the road area where the tests are planned
• Description of how road safety will be ensured
• Fees:
• Test place certificate €300
• Test plates €9 each

76. SELECTED
AUTONOMOUS
DRIVING
PROJECTS
PROJECT SOHJOA http://sohjoa.fi/in-english
• Automated electric minibuses test by Metropolia University of Applied
Sciences in three cities: Espoo, Helsinki and Tampere, running until 2018
• Open innovation platform for the development of new products and services
• Platform covers both the buses and a virtual test environment which are free for companies to
use
• Previous initial test in Vantaa during 2015 was very successful completing
3,700km in 31 days
• 43% of passengers considered AV as being safer than driver operated cars
URBANAUTOTEST
• VTT Technical Research Centre of Finland and Tieto Corporation
• UrbanAutoTest project in Tampere region
• Testing of autonomous functions of passenger cars in city traffic
• Functionalities tested e.g. wireless data exchange, observation of
the environment
AURORA ARCTIC ITS
AURORA: ARCTIC INTELLIGENT TRANSPORT TEST ECOSYSTEM
• Testing of autonomous vehicle concepts in real winter conditions is a
prerequisite to commercial use
• Tow levels of testing:
• Lapland winter proving grounds;
• Open road testing on ITS (intelligent transport systems)
instrumented and non-ITS instrumented roads in Lapland

77. BACK TO NAVIGATION

78. TEST BEDS
IN HELSINKI

79. THE LIVING LAB BUS
OPEN NOW
• Electric buses as a concrete platform in a real use environment
• Enable the development, testing and demonstration of various services and technologies
• Implementation in co-operation with private companies, research organisations and public sector
• Opportunities for technology providers, service developers and service providers to test and develop their
solutions
• Future possibilities include:
• Technology provider: Installing and testing the functionality of sensors in the context of an electric bus
and collecting new data.
• Service developer: Utilizing available data sources from operational buses (e.g. vehicle data and sensor
data) to come up with new services.
• Service provider: Offering contextual services in a bus and gaining feedback from users

80. SMART JÄTKÄSAARI TEST BED
OPEN NOW
• Piloting platform to link to / build on smart urban mobility solutions
• Large volume of smart city & smart mobility state-of-the-art development
activities
• IoT, API ecosystems, MAN trials, energy systems development,
“living labs” with end-users, open data
• Piloting opportunities kicking off in 2016 onwards, e,g, Jätkäsaari Smart Mobility
Living Lab project

81. AUTOMATED VEHICLE TRIALS
OPEN NOW
• Finnish Transport Safety Agency Trafi aims make the testing and use of automated
vehicles possible in Finland
• Finland's current road traffic legislation already permits automated vehicle trials – no
amendments will be required
• Trafi will facilitate the implementation of trials through means such as proposing
solutions for driver specification and helping with the technical approval and
registration of the vehicle.
• Apply for test certifiate: www.trafi.fi/en/road/registration/test_plate_certificate

82. TRAFFIC FLOW ANALYSIS PILOTS FOR THE
CITY OF VANTAA
UPCOMING
• The City of Vantaa wants to pilot new methods for collecting traffic data
• Goal to analyse the traffic flows in its districts and find out where the vehicles come
from before they enter the area
• Pilots aim to find out how well new methods can be applied to the context of Vantaa and
to promote real-time traffic imaging
• The total procurement volume is 2–4 pilots.
• The duration of each pilot is 2–4 months. Each pilot may cover one of both of the analysis
topics.

83. AVIAPOLIS MAAS LAST MILE SOLUTIONS
UPCOMING
• Aviapolis wants to develop new mobility services and looks for solutions in order to
improve sustainable mobility in and the accessibility of the Aviapolis area
• Solutions can be targeted e.g. one of the following uses:
• Commuting and work-related traffic between Aviapolis railway station and the office clusters
in the area and within the area
• Shopping, recreational and personal business traffic between Aviapolis railway station, the
area’s hotels, Jumbo shopping centre, the commercial cluster in Tammisto and residential
areas

84. BACK TO NAVIGATION

85. HELSINKI
BUSINESS
HUB

86. We help foreign companies to establish their
operations and tap into the business opportunities in Helsinki.
This we do by connecting people and businesses with relevant
data, companies, partners, investors, public sector & academia.
We are funded by the cities of the Helsinki region and our
services are free of charge.

87. SOME OF OUR
KEY PARTNERS
In SMART MOBILITY
In the public sector

88. HOW WE CAN HELP
SMART MOBILITY
COMPANIES IN
HELSINKI
(AND IT’S ALL FREE OF CHARGE)

89. BACK TO NAVIGATION

90. WE’RE HERE TO HELP.
Olivier Bonfils
Senior business advisor,
smart mobility
+358 50 367 3406
olivier.bonfils@hbh.fi
Tommi Rimpiläinen
Senior business advisor,
smart mobility
+358 40 589 5489
tommi.rimpilainen@hbh.fi

91. BACK TO NAVIGATION