A new star has born. ISU - INDEPENDENT SALUMI UNION brand launched in Q1/19 in China stands for a new way of connecting manufacturing with consumers. With a strong believe in sustainability, tradition and craftsmanship the ISU community will make use of digital technology in order to connect ISU company with the consumer world. By digitally connecting the consumer with the manufacturing process we aim to make this world a better place to live, for all of us.

1. INDEPENDENTBORN TO BE

2. WE ARE ITALIAN AND CHINESE.
Our founder, Helmuth Senfter, was born in an Italian family
with 160years of experience in the cultural world of Salumi.
After himself working for the leading Italian Salumi Group
for 22 years he decided to start a new chapter in his life.
He has chosen China as his second homeland for a fresh beginning,
building there his new family, his new Salumi venture,
his dream.
ABOUT US
ONE

3. SALUMERIA
the founder’s mom and dad in the late 60’ies working at the
heritage Salumi store in the town of San Candido in north east
region of Italy. The Salumi store in San Candido has been in the
Senfter family possession for 5 generations and is thriving in
todays environment more then ever.
TWO

4. WE ARE INDEPENDENT.
We are small and self-governing.
We don’t belong to big multi-nationals,
where profit and rules may militate
against quality.
The best is our only standard.
THREE

5. WE STAND FOR A
MOVING KNOWLEDGE.
We were born to follow knowledge
To discover, learn and share
Our idea of knowledge is alive
We respect tradition, not routine.
FOUR

6. THE NEW FACTORY
in Jiaxing
… to be completed in 2020 at the Jiaxing Majiabang Healthy Foods Town
FIVE

7. WE CHAMPION LOCAL PRODUCTS.
Producing locally is our choice
Top class natural ingredients and
Avant-garde facilities are our pride
and the best guarantee for
genuine taste and
eco-sustainability.
SIX

8. WE BELIEVE IN THE
POWER OF FOOD.
Good food can enhance people’s life
Responsible food is a way to a long
and peaceful life
Tasty food is the key to happiness
Eating together is more than eating.
SEVEN

9. ISU’s DISRUPTIVE
Value Proposition
The DNA of ISU is Craftmanship,
Sustainability and Premium Quality
The DNA of our Peers is Industrial
combined with Scale and Efficiency
EIGHT

10. WE FOSTER FREEDOM OF CHOICE.
We offer the full range of Italian Salumi,
from the round, delicate taste of “COTTI”
to the intense, persistent goodness of “CRUDI”
because everyone deserves to choose its best, every day.
NINE

11. INDEPENDENT
is our way
SALUMI
are our roots and culture
UNION
is our approach
TEN

12. Please contact:
Chief Executive Officer
Avi Mak
Shanghai Yihua Food Co. Ltd
Lian Hua South Road Lane 2355 N. 100
Minhang District, Shanghai, China
avimak@senfter-holding.com
Tel +86 21 33506839
www.we-are-isu.com
Born To Be Independent