Our digital marketing landscape
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WSI is a digital marketing agency with over 20 years of experience. They have offices in over 80 countries and a team of over 100 marketing professionals. They provide a full suite of digital marketing services including search engine optimization, social media marketing, web design, and analytics. Their goal is to help businesses succeed online through their global expertise and results-oriented approach.
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Our digital marketing landscape
- 1. February 2016 BY: Heidi Schwende, CDO YOUR PARTNER IN DIGITAL MARKETING EXCELLENCE ©2016 WSI. All rights reserved.
- 2. AGENDA ● Who is WSI ● About the Team ● The Current Digital Landscape ● What Makes Us Different ● Our Clients ● Our Services ● Questions
- 3. WHO IS WSI • World’s largest network of digital marketers • Offices in over 80 countries • Over 20 years experience in helping businesses succeed online • One-stop-shop for all your digital marketing needs • Experts in our field
- 4. OUR PARTNERS
- 5. ABOUT OUR TEAM Heidi Schwende Toronto, Ontario ● Schulich & University of Toronto Educated ● 15 years digital marketing expertise ● Global Fortune 500 Experience ● 10 years technology consulting expertise ● Fluently bilingual
- 6. ABOUT OUR TEAM Armando Alas Toronto, Ontario ● York University Honours BA ● 15 years digital marketing expertise ● Franchise 500 Experience ● 14 years technology consulting ● International Business Development
- 7. ABOUT OUR TEAM Vineesh Sandhir Toronto, Ontario ● BA in Economics ● 15 years digital marketing expertise ● Fortune 500 Experience ● Leads our team of 100+ marketing professionals
- 8. DIGITAL STATISTIC S Almost 3 Billion people - 40% of the worlds population is using the Internet 61% of global Internet users research products online 83% of marketers indicate that social media is important for their business 80% of Internet users own a smartphone 80% 83%
- 10. WHY WORK WITH WSI BEST IN CLASS SOLUTIONS GLOBAL NETWORK OF CONSULTANTS RESULTS-ORIENTED METHODOLOGY 20 SUCCESSFUL YEARS IN DELIVERING DIGITAL SOLUTIONS WSI DIGITAL MARKETING LIFECYCLE
- 11. • Work with the best brands and platforms in the industry • Exclusive access to premium support and training • Deliver top performing solutions at affordable prices • No need to work with multiple vendors BEST IN CLASS SOLUTIONS
- 12. • Know what’s happening in digital in all corners of the world • Continually share and refine strategies based on latest trends • Apply our Global Knowledge to deliver Local Results to our clients GLOBAL NETWORK OF CONSULTANTS
- 13. WSI DIGITAL MARKETING LIFECYCLE • Follow a process-driven methodology called the WSI Lifecycle™ • Blueprint for successful digital marketing strategies • Helps us understand your business • Enables us to deliver the perfect digital marketing plan for each client RESULTS- ORIENTED METHODOLOGY
- 14. • Have experienced all the major industry changes • Continue to build a strong company foundation on ability to adapt • Solutions backed by an established global company • Pride ourselves in building customers for life 20 YEARS OF SUCCESS
- 16. WHAT OUR CLIENTS HAVE TO SAY Sunsweet Europe "They are creative and endlessly resourceful both in terms of design and ideas for online activities.” Amanda Bishop, Marketing Director Elreg Distributors "WSI continually tweaks our site...It's like having another sales agent working for you - actually better.” Joe Zundl, President Mardi Gras Gaming "WSI has integrated our core business and offline efforts into an effective online campaign.” Cathy Reside, COO CBT Coaches "They exceeded our expectations and we have created a profitable business using WSI as our online marketing partner.” Jacques Erasmus, Owner
- 18. • We build brand experiences, not just websites • Help you put your best foot forward and make that great impression • Consistent with what potential customers and visitors are expecting SITE
- 19. • We help the right people find you at the right time • Analyze what your competitors are doing, so you can get ahead of them • Increase your lead and sales pipelineSEARCH
- 20. • We help you build customer relationships not just social profiles • Better enable you to communicate with consumers on a social level • Assist in streamlining your business processes to save you more money SOCIAL
- 21. • We help you reach your customers anywhere, at anytime • Mobile experience MUST be user- friendly across multiple platforms • Send targeted marketing messages based on geo-location MOBILE
- 22. DIGITAL MARKETING SERVICES DISPLAY & REMARKETING CONTENT MARKETING WEB ANALYTICS WEB DESIGN & DEVELOPMENT PAY PER CLICK VIDEO MARKETING SOCIAL MEDIA MARKETING SEARCH ENGINE OPTIMIZATION EMAIL MARKETING MOBILE MARKETIN G LANDING PAGE OPTIMIZATION INBOUND MARKETING
- 23. Content Marketing Video Marketing Web Analytics Web Design & Development Social Media Marketing Search Engine Optimization Landing Page Optimization Email Marketing Pay Per Click Mobile Marketing DISPLAY & REMARKETING YUR D YOUR AD YOUR AD YOUR AD YOUR AD PROSPECT VISITS YOUR SITE PROSPECT IS TRACKD PROSPECT LEAVES YOUR SITE YOUR AD APPEARS ON OTHER SITE PROSPECT RETURNES TO YOUR SITE Inbound Marketing Display & Remarketing
- 24. PAY PER CLICK Your Ad Ad YOUR AD AD Pay Per Click Display & Remarketing Content Marketing Video Marketing Web Analytics Web Design & Development Social Media Marketing Search Engine Optimization Landing Page Optimization Email Marketing Mobile Marketing Inbound Marketing
- 25. INBOUND MARKETING ATTRACT STRANGERS CONVERT VISITORS CLOSE LEADS DELIGHT CUSTOMERS PROMOTERS Inbound Marketing Display & Remarketing Content Marketing Video Marketing Web Analytics Web Design & Development Social Media Marketing Search Engine Optimization Landing Page Optimization Email Marketing Pay Per Click Mobile Marketing
- 26. CONTENT MARKETING Content Marketing Display & Remarketing Video Marketing Web Analytics Web Design & Development Social Media Marketing Search Engine Optimization Landing Page Optimization Email Marketing Pay Per Click Mobile Marketing Inbound Marketing
- 27. Video Marketing VIDEO MARKETINGDisplay & Remarketing Content Marketing Web Analytics Web Design & Development Social Media Marketing Search Engine Optimization Landing Page Optimization Email Marketing Pay Per Click Mobile Marketing Inbound Marketing
- 28. WEB ANALYTICS Web Analytics Display & Remarketing Content Marketing Video Marketing Web Design & Development Social Media Marketing Search Engine Optimization Landing Page Optimization Email Marketing Pay Per Click Mobile Marketing Inbound Marketing
- 29. WEB DESIGN & DEVELOPMENTWeb Design & Development Display & Remarketing Content Marketing Video Marketing Web Analytics Social Media Marketing Search Engine Optimization Landing Page Optimization Email Marketing Pay Per Click Mobile Marketing Inbound Marketing
- 30. SOCIAL MEDIA MARKETING Social Media Marketing Display & Remarketing Content Marketing Video Marketing Web Analytics Web Design & Development Search Engine Optimization Landing Page Optimization Email Marketing Pay Per Click Mobile Marketing Inbound Marketing
- 31. SEARCH ENGINE OPTIMIZATION Keyword Research | Competitive Research Technical SEO Fundamentals + Foundation Optimizing Content Marketing Plan Publish, Socialize, Share Measure + Improve Search Engine Optimization Display & Remarketing Content Marketing Video Marketing Web Analytics Web Design & Development Social Media Marketing Landing Page Optimization Email Marketing Pay Per Click Mobile Marketing Inbound Marketing
- 32. LANDING PAGE OPTIMIZATION A B Landing Page Optimization Display & Remarketing Content Marketing Video Marketing Web Analytics Web Design & Development Social Media Marketing Search Engine Optimization Email Marketing Pay Per Click Mobile Marketing Inbound Marketing
- 33. EMAIL MARKETING A/B Email Marketing Display & Remarketing Content Marketing Video Marketing Web Analytics Web Design & Development Social Media Marketing Search Engine Optimization Landing Page Optimization Pay Per Click Mobile Marketing Inbound Marketing
- 34. MOBILE MARKETING Mobile Marketing Display & Remarketing Content Marketing Video Marketing Web Analytics Web Design & Development Social Media Marketing Search Engine Optimization Landing Page Optimization Email Marketing Pay Per Click Inbound Marketing
- 36. Questions? ?
- 37. Thank You!
- 38. LET’S TALK 1660 Tech Avenue, Unit 2 Mississauga, Ontario, Canada www.wsidigitalmoxie.com Stay Connected 1.888.996.1595
Hinweis der Redaktion
- CUSTOMIZATION NOTES: Be sure to update the month, year and your name before each presentation
- SCRIPT FOR CLIENT: The purpose of this presentation is for you to get to know who we are, what we are all about, who we’ve done business with and of course details around digital marketing specifically. CUSTOMIZATION NOTE: If you change the order of the slides or remove sections be sure to update the agenda accordingly.
- SCRIPT FOR CLIENT: If you haven’t heard about us before, that is ok, unless you are actively looking at digital marketing companies there is no reason you should know us. But I promise you, by the end of this presentation you’ll have a really good sense of what we are all about. WSI is a digital marketing company with a strong international presence. We are proud to say that we have the world’s largest network of digital marketers out there and actually have offices in over 80 countries. Our corporate head office is located in Toronto, Canada and we have been delivering award winning solutions to our clients since 1995, so more than 20 years now. We deliver all facets of digital marketing. From websites, to display and remarketing campaigns, to content marketing strategies and full analytic consultation services. Essentially we are well equipped to be your one-stop-shop for all your digital marketing needs. Not only do we help businesses succeed online through our digital marketing strategies but we also work hard to keep companies and professionals like you educated on the latest digital marketing trends. In fact we even wrote the book on digital marketing. Here’s your complimentary copy of Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing NOTE TO IC: Be sure to have a copy of Digital Minds with you to give them.
- SCRIPT FOR CLIENT: And due to our 20 years in the industry and extensive network reach, we’ve been able to partner with some of the other leading brands in the digital marketing industry as well. All of these you see on the screen here are top brands in their own digital vertical. Bigcommerce for eCommerce, Constant Contact for email marketing, Hootsuite for social media management, Acquisio for Paid Search reporting. And of course Google, Adobe and Yahoo/Bing, who I am sure you are more than familiar with. Were pretty confident that many of the other local digital marketing agencies you may meet with won’t have this extensive collection of corporate partners.
- SCRIPT FOR CLIENT: Now a little bit about myself and my individual WSI Office. NOTE TO IC: Adlib here based on what you add to the slide and what you want to highlight about your office and background. CUSTOMIZATION NOTE: If you feel you need to break this section up over two slides feel free to do that. Just be sure to use the About My WSI Agency slide layout and follow the standard look and feel for the slide.
- SCRIPT FOR CLIENT: Now a little bit about myself and my individual WSI Office. NOTE TO IC: Adlib here based on what you add to the slide and what you want to highlight about your office and background. CUSTOMIZATION NOTE: If you feel you need to break this section up over two slides feel free to do that. Just be sure to use the About My WSI Agency slide layout and follow the standard look and feel for the slide.
- SCRIPT FOR CLIENT: Now a little bit about myself and my individual WSI Office. NOTE TO IC: Adlib here based on what you add to the slide and what you want to highlight about your office and background. CUSTOMIZATION NOTE: If you feel you need to break this section up over two slides feel free to do that. Just be sure to use the About My WSI Agency slide layout and follow the standard look and feel for the slide.
- SCRIPT FOR CLIENT: Okay so that’s a little bit about who we are, now, before I get into what makes us different from other digital marketing companies out there, I’d like to speak a little bit about the current digital landscape. Here’s a look at some recent global stats as it pertains to consumer and business use of digital marketing. [NOTE TO IC: Go over each statistic]. As you can see digital marketing usage across individual and business users is only going up. It is no longer a question about whether you need to be leveraging digital marketing in your business but more of a question of how and where you are leveraging it in your business. NOTE TO IC: Links for each stat with further details are listed below. CUSTOMIZATION NOTE: Feel free to customize this slide with regional stats or add a subsequent Digital Statistics slide with regional stats. If adding a subsequent slide please use the Digital Statistics slide layout. Stat 1- http://www.smartinsights.com/marketplace-analysis/customer-analysis/digital-marketing-statistics-sources/ Stat 2-http://www.hubspot.com/marketing-statistics Stat 3-https://www.globalwebindex.net/blog/80-of-internet-users-own-a-smartphone Stat 4- http://www.hubspot.com/marketing-statistics
- SCRIPT FOR CLIENT: In fact, one of the common issues we see businesses running into is, since there are just so many different digital tactics nowadays, they become confused as to which ones they should be using, or even how they should be using them so that everything integrates nicely into one succinct digital marketing strategy. I’ll be honest: digital marketing is complex; it’s important to every kind of company out there, but it’s complex. In all likelihood, you’ll need strategic help to successfully leverage digital marketing (especially if you don’t have tech-savvy people or marketers in your organization). This is where we come in. We not only understand the complexities of digital marketing, we also realize the challenges companies face when they try to implement digital marketing themselves. To back this up, here’s a look at WSI’s Digital Strategy Map. It was designed to show businesses how many different paths one can take on the journey to defining a comprehensive and results-oriented digital marketing strategy. In most cases businesses come to us when they have gone down the wrong path or don’t know how to get back to where they need to be. And that is okay, because believe me, unless you are in the digital space everyday, knowing how all these digital tactics work together and complement each other can be difficult and overwhelming. So think of us as your digital marketing guide, whose job it is to help you navigate the sometimes overly complicated digital landscape.
- SCRIPT FOR CLIENT: But let’s be honest, there are a lot of digital marketing companies out there that can help you with your digital marketing strategy. So here’s the main reasons why companies decide to work with us over others: We’re able to deliver best in class solutions We aren’t just an individual digital marketing agency. We are backed by a powerful global network of digital marketers. We have a proven methodology that we follow to ensure we deliver results to our clients And of course our longevity in the industry and the fact that we have been around for the last 20 years So what do each of these really mean to you and how to you benefit from these if you decide to work with us?
- SCRIPT FOR CLIENT: Well, when it comes to our best in class solutions you benefit greatly from all the partnerships we have with other leading digital marketing solution providers. We only work with the best so we can ensure we are delivering the best solutions to our clients. Our partnerships also get us exclusive access to their premium supplier and training, which means we are well equipped to support your business needs, are able to easily tap into the latest digital marketing trends and pass these down to you and - heaven forbid if something were to happen - we have the ability to rectify things very quickly due to our relationships. Because of our large global network we have also have access to these platforms and digital services at exclusive deals. We call them WSI-only deals. No one will get a better deal on the services we provide you than us. You can try to go direct with some of the suppliers we use but believe me, you’ll end up spending more in the long run that way. And while we started as a web development company, we don’t just deliver websites. We provide our clients with a full digital marketing strategy that includes numerous digital marketing tactics all built to seamlessly integrate and complement each other. This means we can be your one stop shop solution and eliminate the need for you to engage with multiple operating vendors
- SCRIPT FOR CLIENT: So we have offices in 80 countries, so what? How does that really benefit you in your local market? Well, because of our global reach, we literally know what’s happening in the digital marketing space in all corners of the world, and we pool this knowledge and experience together and bring it back to each local market. And that’s where it starts to matter to you. Our presence in 80 countries enables us to leverage global insights to help resolve local marketing issues. Which means, we are able to bring our global expertise to your local market and apply digital marketing plans that we know are saving dollars and increasing results for businesses everywhere. The power of collaboration within our network means we are able to see advancements in technologies and trends, and changes in the local marketplace faster than most and directly apply these to each business we work with to ensure we are only delivering the latest in digital marketing best practices.
- SCRIPT FOR CLIENT: Other companies may boast that they also have their own process or methodology for delivering solutions, but we can guarantee you none of them have gone through the years of refinement as our WSI Lifecycle methodology has gone through (remember, we’ve been around for 20 years). The WSI Lifecycle is a process methodology we use with each client, regardless of size or industry vertical. It is a highly specific blueprinting process that helps us understand your business and ensure you deliver the perfect digital marketing plan customized to your marketing needs. We use it to define the executable strategy, followed by the process of building and testing it, and ultimately feeding the gained knowledge back into the cycle. Over a sustained period, the cycle uncovers more knowledge and we use it to increase the performance of your campaigns with each passing month, owing to improved learning and attribution. We don’t believe in delivering out-of-the-box solutions to our clients, which means you can feel confident that the strategy we put together for you is the optimal digital marketing plan for your business.
- SCRIPT FOR CLIENT: We’ve been in business since 1995 and believe me, a lot’s happened since then. I don’t think there is any industry that has seen as much change and growth as the Internet industry has in such a short period of time. So why is it important to you that we’ve been around to see this all happen? Well, our ability to adapt through all these changes when other companies couldn’t, means that we have a proven history of being agile and embracing each digital marketing trend that comes along. This means that your solutions are backed by a company that has a firm understanding of what it takes to succeed in an ever-changing landscape and come out stronger because of it. It also means that heaven forbid anything were able to happen to me, you also have the support of the larger global company to ensure your business isn’t affected at all. Our longevity in the business is also a reflection of our mentality that we want to build long-lasting business relationships with the client we work with. We aren’t interested in the one-off solutions (though we do deliver them), we are more interested in helping achieve your ongoing business success. This mentality is why we have been around as long as we have and is just another reason why companies choose to do business with us.
- SCRIPT FOR CLIENT: Here’s a look at just some of the clients we have worked with. As you can see they ranges in size, from smaller local businesses to larger international brands. CUSTOMIZATION NOTE: Feel free to update these logos with clients you have worked with. NOTE TO IC: In case the client asks you questions about what sort of strategies we have delivered for certain companies we highlight on this slide, we have provided some solutions details for each below. It is best you read through this BEFORE the client presentation. Balloons Above the Valley – A WSI Consultant based on California, USA built them a new professionally designed and mobile-friendly website and implemented a full digital marketing strategy (SEO, PPC, remarketing, social, content and video optimization). Salesforce.com – An Ontario based WSI office sold their sales team the WSI social selling course and curriculum. Case – A WSI office in Ecuador redesigned and built their website to showcase the brand’s strong leadership within the industry. In 2015 the site won a WMA Construction Standard of Excellence award. CYMA – A WSI office in Mexico conducted a paid search campaign and content and social media marketing strategies to increase the number of prospects for the company Coca Cola – An WSI office in Egypt worked on Coca Cola’s overall brand strategy. Little Bangkok – A WSI office in UAE, delivered them a social media campaign and used Facebook to drive their customer base expansion and created specific marketing messages to help drive recall and aid in brand positioning. Toyota – One of our WSI offices in Ecuador has worked on numerous websites for Toyota Ecuador for their various product line-up. In 2014 one of the websites we built for them for Innova7 won the 2014 WMA Web Award for best overall Automotive website. The Gardener – WSI team in Milton, Ontario, Canada completely redesigned their website and built them a complex custom online quoting engine. In 2015 their website won the WMA Web Award for best overall Other website. Napoleon Grills – An Ontario, Canada based WSI Office worked with Napoleon to refresh their website with a new responsive design based on conversion architecture best practices. In 2015 the website won the WMA Web Award for best overall manufacturing site. Chevrolet – A WSI office based in Egypt delivered them a social media strategy aimed at expanding their fan base reach and engagement on Facebook. They conducted offline contests to drive them to their online social profiles for further interaction. Sunsweet – A WSI Consultant based in Ireland built the UK Sunsweet website, which won a 2015 WMA Food Industry Standard of Excellence award. Clinica da Mama – WSI office in Brazil built them a responsive, conversion optimized website, conducted PPC, display advertising and SEO to help with their online visibility and build audience trust.
- SCRIPT FOR CLIENT: Here’s a quick snap shot of what some of our clients have to say after we do business with them. CUSTOMIZATION NOTE: Feel free to customize this slide with testimonials from your own clients. Keep the testimonials short and to the point.
- SCRIPT FOR CLIENT: Our digital solutions are centered on four core areas—site, search, social, and mobile and for every client we start from scratch to come up with the optimal digital marketing plan that is customized to their individual business needs and objectives. And while many other digital marketing companies deliver these very same services we deliver these always with you in mind.
- SCRIPT FOR CLIENT: At the center of your digital marketing strategy is your website, which needs to be user-friendly, graphically appealing and most importantly, optimized for mobile devices. And while your website is the nucleus of your digital activities, we believe it should be more than just a destination your customer visits. It needs to deliver on the brand experience you want your customers to enjoy and to use to connect with you. Our site solutions will help you put your best foot forward and make a great first impression that’s consistent with what potential customers and visitors are expecting to see from you. Whether it’s fully optimized landing pages that churn out conversions, great content that attracts visitors, advanced analytics that return important campaign metrics, or full fledged inbound marketing strategies that move your customers through your purchase funnel, we’ve got all your site solutions covered.
- SCRIPT FOR CLIENT: Customers nowadays expect to find you online and for the search terms you should be ranking for. So if you aren’t being found by your customers when they are ready to make a purchase, you could be missing out. Our search solutions ensure that this won’t happen to your business. We’ll analyze what your competitors are doing, where they’re showing up and how you can get ahead of them. There’s a perfect mix of search solutions out there for your business, it just takes a little digging to get to determine where you need to be so we can help you increase your lead and sales pipeline and ultimately get you more customers and help you make more money.
- SCRIPT FOR CLIENT: When it comes to social media, gone are days when all you needed was a Facebook or Twitter profile to say you were using social media in your business. Today you need to have a well defined social strategy that enables you to communicate with consumers on a social level. If you’re not socially active and available, you aren’t being found in the places where your potential customers expect you to be. Our social solutions can lay the groundwork for social media marketing, expand your outreach with video marketing, help you stay engaged with your current and potential customers with email marketing and even help streamline and improve your sales processes with social selling.
- SCRIPT FOR CLIENT: The way in which consumers engage with businesses online has completely changed.. A consumer might visit your site on their desktop at work, read an email from you on their tablet while at a meeting, and check you out on Twitter from their smartphone at the coffee shop. That’s why it is more important than ever for businesses to maintain a connected and consistent presence across multiple platforms. and could be engaging with your brand at the same time. That means if you can’t be found for mobile search or haven’t optimized your mobile experience to be user-friendly, you are definitely losing out on potential business. And with all the advancements happening around mobile, targeting your customers based on where they are at one single moment also allows you to server them marketing messages that help them make a purchase decision faster than ever before.
- SCRIPT FOR CLIENT: Here’s a quick look at the various digital marketing services we can provide you. This isn’t an exhaustive list by any means but it give you a good sense of why we can be your one-stop shop for all things digital marketing. Are there any services in particular you would like to know more about? CUSTOMIZATION NOTE: Unless the client asks to learn more about a service or you want to talk about a specific service that you know you’ll be prosing to them based on the research you did prior to this meeting we suggest not getting into the nitty gritty of each service. It is, however, up to you. This part of the presentation is completely customizable at your end. Use as many or as little of service slides that follow this as you see fit. Also we have set up the service images to animate on their own in a sequential order. If you prefer to control this animation at your end or have no animation with these graphics you can adjust at your end accordingly via the animations pane.
- SCRIPT FOR CLIENTS: The goal through display and remarketing solutions is to keep your brand top of mind. A brand name, logo and even their official colors, can do promotional wonders. Display advertising in particular, allows you to reach millions of people in a matter of days by displaying your ads on leading websites and social media sites. An example of a great campaign would involves spending $1,000, and getting a return that delivered 500,000+ impressions, and then driving 200 to 300 visitors to your website. Remarketing on the other hand, works well for longer buying cycles. This technology allows you to ensure your ad is getting viewed by prospects who have already shown interest in your business, keeping your brand top of mind, and giving them the last nudge they need to make a buying decision. A good example of a good remarketing budget and return would be a spend of $400, generating 80,000 impressions per month, and generating 30-40 visits. Our display and remarketing solutions focus on this power behind meta-messaging, which not only attracts new customers, but can also produce a loyal following. Display ads offer you a new billboard that – through the magic of remarketing – can trail the prospects who’ve already shown interest in your prodcut/service!
- SCRIPT FOR CLIENTS: Merely setting up a website, doesn’t mean you’ll get any visitors! Pay per click advertising is undeniably the quickest route for driving your website to the first page of Google. By utilizing AdWords, PPC can get you on the fast track to higher rankings, more clicks, and improved conversions at a fixed cost. In other words, you are only paying for each visitor who arrives at your site after clicking on a paid search ad. What many don’t realize, however, is that paid search advertising also has the power to underscore your entire digital strategy around branding, competitor analysis and SEO!
- SCRIPT FOR CLIENTS: Inbound marketing is kind of like a magical, targeting bullhorn. You send out a message, and it reaches the right prospects at precisely the right time. It’s absolutely instrumental in establishing your brand’s reputation at key points in your customers’ buying cycle, and with the right content paired with the right channels (like email marketing, blog content, special offers, etc), you can easily usher them through the 5 phases in the sales funnel: attract, convert, close, delight, promote. By creating relevant content that your prospects search for, you help to create informed consumers, establish yourself as a credible resource, find new customers, and set yourself apart from the rest of your competition. Plus, a solid inbound strategy is great for supplementing your seo strategies!
- SCRIPT FOR CLIENTS: Think of content marketing as a cousin of inbound marketing. The components are the same and the goal is to solidify your business’ reputation in your market. An effective content marketing plan works to identify your buyer persona and their specific needs. Your content can then boost your SEO strategies, educate your target audience, engage with your customers, and secure your spot as the leading authority in your niche. These are the elements that not only shape your online reputation, but they all play a part in revenue. The positive online customer experience you provide through your content, could very well be the deciding factor of whether a prospect chooses to make a purchase. So not only could you see a jump in online traffic, but in profits as well!
- SCRIPT FOR CLIENTS: Video marketing solutions have incredible opportunities to capture the attention of online consumers in ways that other stagnant content simply can’t! With the influence of smartphones, tablets, or other mobile devices, video marketing solutions are often the best way to digital reach customers with compact messages that can be consumed easily and quickly. Plus, everyone loves a shareable video. The simple fact is that video marketing enables you to communicate with potential customers through a medium they’re familiar with, which is great for increasing enagement and conversions.
- SCRIPT FOR CLIENTS: Our web analytics solutions offers your business its own all-seeing crystal ball. As odd as that may sound, WSI believes it’s a digital solution that is an absolute must, no matter what kind of business you have. The online data captured can – and will – help you discover the kind of details that could very well transform your entire marketing strategy. Online metrics let you remove the blinders that often comes with traditional marketing. Through web analytics, you could capture everything about your campaigns, online traffic and even information about your audience. WSI’s approach to analytics operates on the belief that where your customers go, your analytics should follow. Our solutions will give you a full customer picture across websites, social sites, videos, ads, and even mobile devices
- SCRIPT FOR CLIENTS: Web design has evolved tremendously alongside the evolution of the online consumer. That means that a customer’s experience with your brand could span across multiple times and devices! Any web design solution these days should be entirely responsive, which enables you to build consistent digital properties that deliver a quality online experience on every screen imaginable. So when your site’s user experience and design is consistent on a desktop, tablet and smartphone, you prolong and encourage interaction with your digital properties and will convert more visitors into customers. Any discrepancy in the look, or usability of your site will fall well below any online consumer’s expectations and potentially halt their experience with your brand. Implementing a web design and development strategy with us will empower you to cater your customer experience to your audience’s behavioral and technological expectations.
- SCRIPT FOR CLIENTS: WSI’s approach to social media marketing involves steady and eloquent content that fosters a connection between brand and consumer. In the social media arena, your brand is one vital step closer to your customer base, which can gain you incredible insights, access to engagement channels and consumer loyalty. It’s all about building relationships and connect with people who may potentially have a need for your products/services. Think of the social media world as your podium to show the masses what your brand is all about.
- SCRIPT FOR CLIENTS: WSI’s approach to search engine optimization is simple: adapt to the current digital environment. Major search engines, like Google, have time and time again transformed the playing field in order to improve the user experience. And if your business wants to stay competitive, you just have no choice but to learn the rules and continue to enhance your strategies. Adopting an adaptive mindset and deploying innovative SEO strategies are the only way you stand a chance as dominating the coveted top spot on any search engine results page. WSI’s SEO methodology involves accuracy, timeliness, and a stead ear-to-the ground principle to ensure we employ only the best and latest industry practices and proven formula. (NOTE TO IC: You may cover each of the level in the Adaptive SEO pyramid.)
- SCRIPT FOR CLIENTS: A landing page is like the front entrance to your brand, effectively funneling visitors to precisely when you want them to go. When you’re running a digital campaign (be it through social media or display ads), you always want to be specific; any information your targeted buyer personas might need better be inlcuded on your landing page! Optimized landing pages will help you increase ingagement on your site, better inform your customer. Tailoring your customer experience with landing page optimization will go a long way to increasing the return on your digital marketing investment.
- SCRIPT FOR CLIENTS: When you think of email marketing, many people associate it with the mundane blast some brand’s send to a gigantic database whenever they can. But WSI’s email marketing solution enables the use of your inbox to evolve. Our strategies involve more than just a blast. They’re targeted, precise and engaging messages, allowing you to deepen your relationships with customers as well as prospects. Plus, our email marketing solutions adhere to the fundamental and ethical principles of email marketing to ensure your customer base trusts your brand. Our strategy involves custom email templates, database management, campaign forms and landing pages, list segmentation, a/b split testing, campaign measurement and analytics. Before you know it, your email marketing campaigns will garner you the loyal following you deserve and you’ll never look at that ‘send’ button the same again!
- SCRIPT FOR CLIENTS: Mobile marketing strategies keep your brand perpetually connected with your audience. This rapidly growing popularity that we’ve seen in the last ten years around smartphones and tablets have opened this opportunities to be within arm’s reach of your customers at any given time or place. So a great mobile marketing strategy has become as much of a necessity to businesses as mobile devices are to your customers. WSI will develop a customized mobile marketing strategy that facilitates two-way interaction between your business and youaudience. WSI’s plan would involve ensuring your properties contain mobile enhanced content and compatibility, leverage location based tracking technologies, full mobile traffic analysis, and even possibly leveraging mobile payment technologies to further enhance your customers’ online experience.
- SCRIPT FOR CLIENT: So to recap here’s the main reasons why companies decide to do business with us: Our leadership and creativity: We are experts in our field and develop customized solutions for each of our clients Our partnerships: We keep good company and have friends in high places that you are able to directly benefit from through our exclusive pricing with them or access to support and training resources Our knowledge: Backed by their extensive expertise in many verticals, we use our success from one corner of the globe to understand similar issues elsewhere. This enables us to leverage global insights to help resolving your specific marketing issues. Our delivery: We build best in class solutions for our clients that are designed for your specific business needs and follow our WSI Lifecycle methodology so we can ensure we are continually funneling our learning and insights back into your campaigns for improved performance. And last but not least our success: We have 20 years of proven success under our belts. We have developed award winning solutions for our clients and can do the same for you.
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