Want to tap into the power of live event content? This Content Marketing World (aka: @CMWorld) case study shows you how to create fun and encourage conference user generated content. Includes 3 actionable content marketing tips you can use at your next conference. Photos of marketing experts by @HeidiCohen.

1. How to Create Fun
User Generated Content at a
Conference
Content Marketing World Case Study:
2013 Orange Cowl Photo Album
Heidi Cohen
Actionable Marketing Guide

2. Orange Cowl Photo Album Background
• Before Content Marketing World 2013, I decided I wanted to create
some unique content during the conference.
• I decided to combine my love of knitting with content creation. I
made 2 orange cowls and asked attendees to pose wearing it.
• This is my Orange Cowl Photo Album. It’s a useful case study
showing you how to create fun conference content that’s highly
shareable.
• The Orange Cowl Photo Album shows that it’s never too late to
reuse and repromote old content. While I took these photos in 2013,
I first assembled my photo album in 2017.
• P.S. If you haven’t registered for #CMWorld 2017, you still can.
( Please join me at Content Marketing World in Cleveland this September
5-8, 2017. Use my promo code: Heidi100.)

3. 45 Content Marketing Experts Featured
1. Scot Abel
2. Aradath Albee
3. Rohit Bhargava
4. Bernie Borges
5. Hunter Boyle
6. Michael Brenner
7. Joe Chernov
8. Heidi Cohen
9. Jeff Cohen
10. Andy Crestodina
11. Pawan Deshpande
12. Michael Gerard
13. Deana Goldasich
14. Ann Handley
15. Jodi Harris
16. A.J. Huisman
17. Kelly Hungerford
18. Ian Hutchison
19. Nick Kellet
20. Michael Kolowich
21. Pam Kozelka
22. Arnie Kuenn
23. Ahava Leibtag
24. Sage Lewis
25. Amanda Maksymiw
26. Cathy McPhillips
27. Phil Mershon
28. Heather Meza
29. Josh Miles
30. Jason Miller
31. Susan Misukanis
32. Pamela Muldoon
33. Lee Odden
34. Joe Pulizzi
35. Adele Revella
36. Paul Roetzer
37. Dan Rosenbaum
38. Dayna Rothman
39. Marcus Sheridan
40. Sarah Skerik
41. Russell Sparkman
42. Mike Stelzner
43. Tim Washer
44. Todd Wheatland
45. Jon Wuebben

4. Scot Abel
@scotabel

5. Ardith Albee
@ardath421

6. Rohit Bhargava
@rohitbhargava

7. Bernie Borges
@bernieborges

8. Hunter Boyle
@hunterboyle

9. Michael Brenner
@brennermichael

10. Joe Chernov
@jchernov

11. Heidi Cohen & Lee Odden
@heidicohen & @leeodden

12. Heidi Cohen & Friends
@heidicohen

13. Jeff Cohen
@jeffreylcohen

14. Andy Crestodina
@crestodina

15. Pawan Deshpande

16. Michael Gerard
@michaelgerard

17. Deana Goldasich
@goldasich

18. Jodi Harris
@Joderama

19. Albert Jan Huisman (aka: AJ)
@ajhuisman

20. Kelly Hungerford & Tim Washer
@kdhungerford & @timwasher

21. Ian Hutchison

22. Nick Kellet
@nickkellet

23. Michael Kolowich & Heidi Cohen
@michaelkolowich & @heidicohen

24. Pam Kozelka
@pamkozelka

25. Arnie Kuenn
@arniek

26. Ahava Leibtag
@ahaval

27. Sage Lewis
@sagerock

28. Amanda Maksymiw
@amandamaks

29. Cathy McPhillips
@cmcphillips

30. Phil Mershon
@Phil_Mershon

31. Heather Meza
@heathermeza

32. Josh Miles
@joshmiles

33. Jason Miller
@jasonmillerca

34. Susan Misukanis
@smisukanis

35. Pamela Muldoon
@pamelamuldoon

36. Joe Pulizzi
@joepulizzi

37. Adele Revella
@buyerpersona

38. Paul Roetzer
@paulroetzer

39. Dan Rosenbaum
@brooklyndan

40. Dayna Rothman
@dayroth

41. Marcus Sheridan
@thesaleslion

42. Sarah Skerik
@sarahskrik

43. Russell Sparkman
@fusionsparkmedia

44. Mike Stelzner

45. Tim Washer, Heidi Cohen & Ann Handley
@timwasher, @heidicohen & @annhandley

46. Tom Webster
@webby2001

47. Todd Wheatland
@toddwheatland

48. Jon Wuebben
@jonwuebben

49. Actionable Conference
User Generated Content Marketing Tips:
• Provides “free” user-generated content
incorporating your brand. To maximize results, you
reuse and repromote it. Where possible, get creators’
permission to use and/or rehab it.
• Builds audience trust. Don’t underestimate how
important this is. This content is a visual symbol of
your community. Encourages others to want to be a
member.
• Taps into influencer marketing. As micro-
influencers, everyone in your photos will share your
content.
Source: http://HeidiCohen.com/conference-user-generated-content

50. Thank you
• To Joe Pulizzi and the Content Marketing World team, thank you for inviting
me to be a part of this event over the years.
• To my colleagues and friends included in these photos thank you for sharing
the fun. If your name is missing or misspelled the responsibility is mine.
• Please contact me and I will change it. If you don’t want your image
included, let me know and I’ll remove it.
• If you’d like to use these images you have my permission as long as you
link back to this article on Actionable Marketing Guide:
http://HeidiCohen.com/conference-user-generated-content
Happy marketing,
Heidi Cohen
Chief Content Officer – Actionable Marketing Guide
P.S. If you haven’t registered for #CMWorld 2017, you still can.
(Please join me at Content Marketing World in Cleveland this September 5-8, 2017.
Use my promo code: Heidi100.)

51. HEIDI COHEN
Actionable Marketing Guide &
Riverside Marketing Strategies
More information: http://HeidiCohen.com
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