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Content Quality Checklist By Heidi Cohen of Actionable Marketing Guide
- 2. Content Quality:
The Essential Checklist
Here are 17 elements each piece of content needs:
Is customer-centric.
Helps and/or entertains people.
Provides useful and unique information.
Is produced on a regular basis.
Speaks your customers’ language.
Markets without promotion.
Includes the keywords your audience searches on.
Adds an emotional component.
Incorporates your brand in a way that distinguishes
your business.
Source:
h*p://HeidiCohen.com/?p=21536
©
2014
–
Heidi
Cohen
–
AcFonable
MarkeFng
Guide
- 3. Content Quality Checklist
(Continued)
Uses a mix of media.
Is contextually relevant.
Implies trust.
Can appear across different social media platforms.
Lacks grammatical and/or spelling mistakes.
Facilitates consumption.
Is actionable.
Involves resource investment.
For the full details, please check: http://heidicohen.com/?p=21536
Source:
h*p://HeidiCohen.com/?p=21536
©
2014
–
Heidi
Cohen
–
AcFonable
MarkeFng
Guide
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Source:
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©
2014
–
Heidi
Cohen
–
AcFonable
MarkeFng
Guide