2. France telecom is the leading provider broadband internet service
provider and the number three mobile operator in Europe and is a
worldwide leader in telecommunication services for multinational
corporations.
Orange is a subsidiary of france telecom and provider of mobile
communications services.
Services in 23 countries worldwide, in 13 countries in Europe.

3. INTRODUCTION
Serves more than 177 million customers in five
continents.
Provides mobile services and ISP under brand name
ORANGE.
Consolidated sales of 52.9 billion Euros in 2007.
Current CEO is Didier Lombard.

4. HISTORY
France telecom was known as Direction generale des
telecommunications upto 1988.
Became autonomous in 1990.
Head quarters being in PARIS.
Brand ORANGE was created in 1994 for Hutchison
Telecom’s UK mobile network, which was acquired by
france telecom in august 2001.

5. SERVICES
 The four key platforms France Telecom operates are:
Fixed line telephone , mainly in france and Poland.
Broadband access.
Mobile phone telephony.
IPTV, though currently only in France and Spain, with
MaLigne TV, now known as Orange TV.

6. PERSONAL COMMUNICATION
SERVICES
Market penetration rate-- 88%
Orange network coverage – 99%
Market share excluding MVNOs – 43.8%
Number of customers (000s)---24226
Number of broadband customers (000s)-7407

7. HOME COMMUNICATION SERVICES
 Number of fixed line customers (000s)
—22962
 Number of Internet customers (000s)—
7917
 Number of ADSL customers (000s)—
 7296
 Voice market share—71.9%
 ADSL market share—49.4%

8. DEFINITION OF CUSTOMER
 MOBILE SERVICE CUSTOMERS:
 A mobile service customer is anyone holding a SIM card or anyone
holding a prepaid card who has placed at least one call and has not
passed the date after which it is contractually impossible to receive
calls.
 FIXED-LINE TELEPHONY SERVICE CUSTOMERS:
 This number is the aggregate of standard analog lines and
ISDN(integrated services digital network) access lines in service, with
each ISDN channel being treated as one line.
 INTERNET ACCESS CUSTOMERS:
 Internet access customers are those who have entered a monthly
payment subscription contract.

9. THE ORANGE FRANCE OFFERS
 Orange France offers four major types of products targeted at different
categories of users:
 Offers with subscription.
 Offers without commitment.
 The new multimedia Orange World offer.
 For businesses, the Orange Business Solutions offers.

10. BUSINESS STRATEGIES
 In order to reflect the change in the group and the structure of its
businesses, France Telecom has selected the following three
business segments:
 Personal Communication Services
 This segment consists of the mobile telecommunication services
in France, the united kingdom, spain, poland and rest of the
world.
 Home Communication Services
 This segment includes the fixed-line telecommunication
activities in France, Poland and rest of the world.
 Enterprise Communication Service:
 This segment holds the communication solutions and services
dedicated to businesses in France and worldwide.

11. ORANGE BUSINESS SERVICES
 ORANGE Business solutions is a fully integrated entity that can meet
the mobile and fixed-line communication needs of medium and large
companies and government agencies.
 The orange business services offer currently has three main plans:
 “SOLO”
Intended for independent workers.
 “VENTURE”
Intended for very small companies of up to 10 employees.
 “MOMENTUM”
Designed for larger-size companies that must be able to operate in a
flexible manner and that need a plan that allows their employees to
continue to work when they need to.

12. ORANGE WORLD
 The orange world portal offers a multitude of rich and diversified
content.
 Access to more than 60 live television channels.
 700,000 music titles.
 3,000 videos.
 Over 200 games.
 Orange league 1, and the top 14 in video.
 Introduction of the 3G+ in november 2006 and the
 HSUPA technology in september 2007 allowed an
 offer of high definition TV for unlimited viewing
 on mobile handsets.

13. STRATEGY
 FRANCE TELECOM’S strategy is designed to respond to the changing
telecommunications service sector which is being profoundly transformed,
resulting I significant changes in the offer, usages and the competitive
framework.
France Telecom believes that the main drivers of ths
transformation are:
 Evolving technologies: general use of the IP protocol, broadband, mobility;
development of multi-access handsets and network inteoperability.
 Evolving customers habit: growth in the consumption of audiovisual
content , abundance, the customization of utilization contexts and
services;
 Changing industry structures and strategies, and more intense competitive
pressures.

14. SWOT ANALYSIS

15. STRENGTHS
 Wide customer base
 Orange has a wide customer reach in most of its markets. The company's
 subsidiary in France,
 Orange France, is the market leader with approximately 22.6 million
registered customers in 2005.Orange UK has approximately 14.9 million
customers.
 Strong brand image
 The most significant strength of Orange is its brand equity. The company has been
 making efforts to build Orange as the company's leading global brand. The Orange
brand, present in France since June 2001, benefited from a spontaneous recognition
rate of 87% in the fourth quarter of 2005.
 Strong presence in European markets
 –Communications services in 23 countries worldwide, including 13 countries in
 Europe.The company
 has controlling interests in Egypt (MobiNil) and minority interests in Portugal
(Optimus),
 Austria

16. WEAKNESSES
 Weakening mobile business in the UK and France
 France Telecom's mobile telephony business in
 the UK and France has lost ground to competitors
 owing to ineffective strategies
 Weak presence in Asian markets
 Asian countries represent a high growth market
 for the telecommunication industry. The
company's weak presence in the high growing
Asian market might limit its future operations

17. OPPORTUNITIES
 3G technology
 The global demand for 3G technology is on a rise.The
 number of users for high-speed data protocol 3G are
estimated to rise from 600,000 at the end of 2003 to 240
million by 2009.
 Growth in European residential internet market
 –The residential internet market in Europe is
 expected to grow rapidly in the coming years.The
broadband internet will reach more than 50% of
households in Europe by 200

18. THREATS
 Saturation in the European mobile market
 European mobile markets have become saturated as a
result of
 high penetration rates. In 2005, the market penetration in
the UK,
Spain, Netherlands, and Switzerland was 110.6%, 105.3%,
102%,
95.5% respectively. This means that most of the population
in
Europe now owns a mobile phone and there is little room
for any
future growth


20. STORE

22. NUMBER OF CUSTOMERS…

23. PRESENCE IN THE WORLD

24. ORANGE IN DIFFERENT COUNTRIES

25. REVENUE TREND LINE

26. TOTAL SPENDING

27. COMPETITORS OF
FRANCE TELECOM

28. UNITED KINGDOM COMPETITORS

29. VIRGIN MEDIA
 Headquarters : New York City, United States
Operatio.nal: Hook, England, UK.
 Products :
 Cable Television
 Broadband
 Telephone
 Mobile Phone.
 Employees : 22,500.
 Revenue: $16.5 Billion.

30. TISCALI ,UK
 HEADQUARTERS: Cagliari, ITALY.
 Products: Communications.

31. BT TELECOM

32. BskyB

33. U.S.A
AT&T
WINDSTEAN COMMUNICATIONS

34. AT&T
 HEADQUARTERS: Whitacre Tower
Dallas, Texas, U.S.
 Revenue : US$123.018 billion (2009)
 Employees : 294,600 (2009)

35. WINDSTREAM COMMUNICATIONS
 Headquarters: Little Rock, Arkansas, U.S.
 Products: Landline Telephone Service, Broadband, Digital TV,
Communications Equipment .
 Revenue : $4 billion.
 Employees : 9500.

36. GERMANY
DEUTCHE TELEKOM.
Vodafone germany.
BASE.

37. DEUTCHE TELEKOM
 Headquarters: Bonn, Germany.
 Products:
Fixed-line and mobile telephony, broadband and fixed-line internet
services, IT and network services.
 Revenue: €64.60 billion (2009).

38. Vodafone Germany
 Headquarters: German headquarters in Düsseldorf.
 Products: Prepaid and postpaid mobile phones.
 Employees Germany: approximately 9,000.

39. BASE(MOBILE TELEPHONY
SERVICES)

40. SPAIN
TELEFONICA
MOVISTAR

41. TELEFONICA
 Headquarters : Madrid, Spain.
 Products:
Fixed line and mobile telephony, Internet services, digital television.
 Revenue : €56.73 billion (2009).

42. MOVISTAR
 Operates in Spain.
 Launched GSM services in 1995.
 Serving 22million customers.

43. JAPAN
NTT DOCOMO.
WILLCOM

44. NTT DOCOMO
 Headquarters : Sanno Park Tower
Nagatachō, Chiyoda, Tokyo, Japan.
 Revenue :
¥4,711.8 billion (2007) / $44.861 billion (2009).

45. WILLCOM

46. SUBMITTED BY:
HEENA
M100700017