7. Insights
The stakeholder tries to support a good relationship between his corporate and students in schools so that he can be
successful in recruiting the right person at the right time for his team and corporate. However, it seems there is a disconnect
in collaborating between him, his corporate, and students in the schools due to the lack of the right information (e.g., the
best fit student for the position the company needs) at the right time (e.g., HR has enough budget).
A employer
collaborate with students and his
company HR department
Problem Statement
NEEDS A WAY TO
Stakeholder Need
there is a disconnect in the recruiting the
right person (the best fitting student) for
the position at the right time (when his
company budget is available).
BECAUSE
Insight
7 / 8
8. A employer
collaborate with students and his company HR
department
there is a disconnect in the recruiting the right
person (the best fitting student) for the position at
the right time (when his company budget is
available).
Insights
Stakeholder
Say
Think
Feel
Problem Statement
NEEDS A WAY TO BECAUSE
Stakeholder Need Insight
(eescribe person using empathetic language) (needs a re VERBS)
1.#Quote#about#how#to#contact#the#schools#"Once#I#discover#the#
schools,#next#thing#is#I#have#to#figure#out#who#I#can#talk#to#in#the#
schools#and#how#I#can#get#a#rela=onship#with#them"#
2.#Quote#about#candidates'#background#"She#has#good#poten=als#but#her#major#was#not#related#to#
the#departments#we#were#looking#for.#You#know…#we#always#open#to#any#other#departments."
7.#Quote#about#compe==ve#recrui=ng#environment#"It's#not#easy#to#find#good#designers#
since#all#big#companies#try#to#get#them#also,#and#it's#a#compe==on#for#companies"#
4.#Quote#about#the#internal#process#"Frustra=on#is#coming#from#the#corporate#internal#process"
5.#Quote#about#the#internal#process#"Now#you#have#money#but#you#don't#have#visibility#on#
how#long#(the#money#would#last)."
#6.#Quote#about#the#internal#process#"The#company#says#you#don't#have#money#for#
the#posi=on.#It's#like#you#need#to#hire,#but#you#don't#have#money
3.#Quote#about#the#campus#job#fair#"In#the#campus#job#event,#you#get#to#talk#to#designers#and#you#feel#
you#are#doing#some#good#things#for#their#departments#by#geRng#the#right#people#for#the#company."
8.#Quote#about#recruitment#"We#are#doing#this#like#fishing#by#visi=ng#the#campus."
9.#Quote#about#the#internal#resource#"Our#company#is#the#xxx#company#and#
mostly#focus#on#the#xxx#job."#
10.#Quote#about#human#network#"I#already#have#some#rela=onships#
with#colleagues#(who#graduated#from#those#major#schools)."#
11.#Quote#about#sharing#candidates'#info.#"We#want#to#find#a#
student#has#the#best#fit#with#our#job#requirement"
1)#Go#to#Linkedln#site#
2)#search#with#query#"UE#designer"#
3)#views#some#of#people's#profile#pages#to#figure#out#
what#kinds#of#schools#they#graduated#from#
4)#get#some#ideas#which#schools#I#need#to#look#at#
5)#google#it#and#visit#the#school#website#
6)#going#to#their#communi=es#or#forums#via#internet#
search#>#post#my#recruitment
Do
7.#Quote#about#the#school#contact#
"based#on#the#linked#in#profile#info.,#
go#to#proper#department#sec=ons#
and#send#the#emails#or#give#a#phone#
call"
I#gave#the#stakeholder#10#mins#to#see#how#he#uses#tools#for#recrui=ng#and#observed#his#
behavior#and#listened#what#he#men=oned#during#the#observa=on
8.#Quote#about#one#recrui=ng#example#"During#the#process,#we#gave#up#her#because#we#found#another#
good#candidate#who#has#be^er#fit."
9.#Quote#about#the#internal#resource#"I#don't#use#my#corporate#internal#resources#a#lot"
10.#Quote#about#the#internal#resource#"I#told#them#(my#corporate#HR#team)#don't#filter#too#much"
11.#Quote#about#the#campus#event#"I#try#to#explain#the#job#requirement#to#students"
12.#Quote#about#the#human#network#and#candidate#info.#"Some=mes#we#host#a#inahouse#recrui=ng#event#in#
our#company.#We#found#a#good#candidate#who#does#not#have#this#field#background#but#she#is#super#smart#and#
well#organized#with#skills.#(Based#on#her#talent)#we#offered#an#internship#and#she#really#did#well#and#showed#
everything#we#need#(during#internship.#Finally#offered#the#full#=me#job#to#her)."
13.#Quote#about#sharing#the#candidate#info.#"Afer#collec=ng#the#resumes#and#porgolios#and#coming#back#to#
the#office,#share#the#resume#with#team#members...#And#then#we#aggregate#the#feedback#and#go#back#to#best#
candidates#for#moving#forward"
1.#Quote#about#employee#requirement#"Come#up#with#the#employee#
requirement#is#quite#important…#need#to#understand#what#kinds#of#
people#we#are#missing…#what#this#posi=on#should#be#performing"
2.#Quote#about#how#to#find#the#right#school#"Which#school#we#want#to#focus#on…#need#to#iden=fy#the#
schools#grows#those#kinda#talents#we#are#looking#for"
3.#Quote#about#how#to#communicate#"How#I#can#give#my#requirements#to#the#school#so#that#they#
know#we#are#looking#for#this#types#of#person"
4.#Quote#about#different#majors#"Some#students#do#not#know#what#they#want#when#they#entered#the#
school#and#decided#their#majors#because#they#just#tried#to#get#be^er#scores#in#the#test."
6.#Quote#about#internship#"Internship#is#the#best#approach#since#you#can#reach#out#them#
before#students#start#searching#for#real#jobs"
5.#Quote#about#internal#process#"Every#quarter#we#have#a#budget#plan#to#review#but#it's#not#visible."#
7.#Quote#about#internal#process#"The#work#is#there,#and#we#need#someone#to#fill#the#posi=on."
8.#Quote#about#campus#event#"Facing#external#parts#(schools),#I#think#it's#fun."
9.#Quote#about#campus#event#"The#other#part#is#even#tho#you're#doing#a#
good#and#right#thing,#the#other#part#is#you#need#to#deal#with#so#many#
process."
Descrip=on#of#the#stakeholder#(Employer):
1.#He#is#a#team#manager#in#a#big#corporate#
2.#He#is#currently#manning#10#people#under#
his#team
3.#He#has#more#than#15#years#career#in#his#
field
4.#He#has#more#than#10#years#experience#in#
in#hiring/recrui=ng#students#from#schools#
5.#He#holds#a#master#degree#in#his#field.#
10.#Quote#about#internal#resources#"However,#our#
department#requires#yyy#skills.#Thus,#my#company#recruiters#
are#not#familiar#with#the#skills#I'm#looking#for."
11.#Quote#about#internal#HR#team#"since#they#
don't#know#much#about#the#job#requirement#
I'm#looking#for#or#they#are#not#familiar#with#
this#field"
The$2nd$thing$is$approval$process.$So$many$
approvals$needed.$If$that$takes$long,$students$may$
get$other$jobs.$It's$frustrating
"Unfortunately,.some.students.focus.on.the.major.
(based.on.the.scores).that.is.not.their.interests..
When.you.see.some.who.are.brave.enough.to.
change.their.career.path,.they.do.work.because.
they.enjoy.the.work.they.want.to.do.more.than.
anything.else."
Budget'is'changing'over'time…'It's'hard'to'
communicate'with'HR'team'since'one'quarter'
consists'of'three'months'(short'term)"
The$3rd$thing$is$when$I$have$a$need$for$recruiting,$
the$company$does$not$have$money$for$new$hire.$
It's%really%fun%and%exciting%to%talk%to%many%people%
and%students%I%don't%know…
Those&many&process&things&made&you&slow&down&
and&your&recruiting&things&hard.&
Topics/Categories Think Feel Say Do
Employee8requirement
"Come8up8with8the8employee8requirement8is8quite8
important…8need8to8understand8what8kinds8of8
people8we8are8missing…8what8this8position8should8
be8performing"
How8to8find8the8right8school
"Which8school8we8want8to8focus8on…8need8to8
identify8the8schools8grows8those8kinda8talents8we8
are8looking8for"
<Observation>
1)8Go8to8linked8in8site82)8search8with8query8"UE8
designer"83)8views8some8of8people's8profile8pages8
to8figure8out8what8kinds8of8schools8they8graduated8
from84)8get8some8ideas8which8schools8I8need8to8
look8at8
5)8google8it8and8visit8the8school8website8
7)8going8to8their8communities8or8forums8via8
internet8search8>8post8my8recruitment
How8to8communicate8with8
schools
"How8I8can8give8my8requirements8to8the8school8so8
that8they8know8we8are8looking8for8this8types8of8
person"
"based8on8the8linked8in8profile8info.,8go8to8proper8
department8sections8and8send8the8emails8or8give8a8
phone8call"
How8to8contact8the8schools
"Once8I8discover8the8schools,8next8thing8is8I8have8to8
figure8out8who8I8can8talk8to8in8the8schools8and8how8
I8can8get8a8relationship8with8them"8
Candidates'8background
"Some8students8do8not8know8what8they8want8
when8they8entered8the8school8and8decided8their8
majors8because8they8just8tried8to8get8better8scores8
in8the8test."
"Unfortunately,8some8students8focus8on8the8major8
(based8on8the8scores)8that8is8not8their8interests.8
When8you8see8some8who8are8brave8enough8to8
change8their8career8path,8they8do8work8because8
they8enjoy8the8work8they8want8to8do8more8than8
anything8else."
"She8has8good8potentials8but8her8major8was8not8
related8to8the8departments8we8were8looking8for.8
You8know…8we8always8open8to8any8other8
departments."
Process
During8the8process,8we8gave8up8her8because8we8
found8another8good8candidate8who8has8better8fit."
Competitive8environment
"Internship8is8the8best8approach8since8you8can8
reach8out8them8before8students8start8searching8for8
real8jobs"
Find8the8best8fit8in8competitive8environment
"It's8not8easy8to8find8good8designers8since8all8big8
companies8try8to8get8them8also,8and8it's8a8
competition8for8companies"8
Corporate8internal8process
"Frustration8is8coming8from8the8corporate8internal8
process"
issue818in8internal8process
"Every8quarter8we8have8a8budget8plan8to8review8
but8it's8not8visible."8
Budget8is8changing8over8time…8It's8hard8to8
communicate8with8HR8team8since8one8quarter8
consists8of8three8months8(short8term)"
Now8you8have8money8but8you8don't8have8visibility8
on8how8long8(the8money8would8last)."
issue828in8internal8process
The82nd8thing8is8approval8process.8So8many8
approvals8needed.8If8that8takes8long,8students8may8
get8other8jobs.8It's8frustrating
issue838in8internal8process
"The8work8is8there,8and8we8need8someone8to8fill8
the8position."
The83rd8thing8is8when8I8have8a8need8for8recruiting,8
the8company8does8not8have8money8for8new8hire.8
8The8company8says8you8don't8have8money8for8the8
position"8You8need,8you8don't8have8money"
"Facing8external8parts8(schools),8I8think8it's8fun." It's8really8fun8and8exciting8to8talk8to8many8people8
and8students8I8don't8know…
"In8the8campus8job8event,8you8get8to8talk8to8
designers8and8you8feel8you8are8doing8some8good8
things8for8their8departments8by8getting8the8right8
"The8other8part8is8even8tho8you're8doing8a8good8
and8right8thing,8the8other8part8is8you8need8to8deal8
with8so8many8process."
Those8many8process8things8made8you8slow8down8
and8your8recruiting8things8hard.8
Visiting8the8schools
"We8are8doing8this8like8fishing8by8visiting8the8
campus."
"However,8our8department8requires8yyy8skills.8
Thus,8my8company8recruiters8are8not8familiar8with8
the8skills8I'm8looking8for."
Our8company8is8the8xxx8company8and8mostly8focus8
on8the8xxx8job.8
"since8they8don't8know8much8about8the8job8
requirement8I'm8looking8for8or8they8are8not8
familiar8with8this8field"
"I8told8them8(my8corporate8HR8team)8don't8filter8
too8much"
8"I8try8to8explain8the8job8requirement8to8students"
I8already8have8some8relationships8with8colleagues8
(who8graduated8from8those8major8schools).8
"Sometimes8we8host8a8in]house8recruiting8event8in8
our8company.8We8found8a8good8candidate8who8
does8not8have8this8field8background8but8she8is8
super8smart8and8well8organized8with8skills.8(Based8
on8her8talent)8we8offered8an8internship8and8she8
really8did8well8and8showed8everything8we8need8
(during8internship.8Finally8offered8the8full8time8job8
to8her)."
Sharing8candicates'8info.
We8want8to8find8a8student8has8the8best8fit8with8our8
job8requirement…
"After8collecting8the8resumes8and8portfolios8and8
coming8back8to8the8office,8share8the8resume8with8
team8members...8And8then8we8aggregate8the8
feedback8and8go8back8to8best8candidates8for8
moving8forward"
About8internal8corporate8
resource8(external8vendors8or8
corporate8offical8site)
In8the8in]house8company8job8
event
My Own Relationship Matrix
He is happy to connect right
students with his company but
his frustration comes from
disconnect between those two
parties
He thinks defining his
goals for recruiting the
right person is the starting
point. It's challenging for
him to find the right timing
for both students and the
company HR process. The stakeholder tries to support a good
relationship between his corporate and
students in schools so that he can be
successful in recruiting the right person at
the right time for his team and corporate.
However, it seems there is a disconnect in
collaborating between him, his corporate,
and students in the schools due to the lack
of the right information (e.g., the best fit
student for the position the company
needs) at the right time (e.g., HR has
enough budget).
8 / 8
