Targeting the World Economic Forum´s call for a reset of our economic system, we now turn to the second question in our conversation with Jay Coen Gilbert, Raj Sisodia, Charles Wookey, and Gerry George at the Academy of Management Conference.

1. BUSINESS WITH PURPOSE AND THE PURPOSE OF BUSINESS SCHOOLS IN A
POST PANDEMIC WORLD
What might be the foundational values of a post-pandemic market system?
PANELLISTS
Jay Coen Gilbert, co-founder of B Lab and CEO of Imperative 21
Raj Sisodia, co-founder of Conscious Capitalism
Charles Wookey, co-founder and CEO of A Blueprint for Better Business, and
Gerry George, former Dean of SMU Lee Kong Chian School of Business and professor at Georgetown
University McDonough School of Business.
CO-ORGANIZERS
Hector Rocha, IAE Business School – Austral University
Michael Pirson, Gabelli School of Business - Fordham University
Roy Suddaby, Peter B. Gustavson School of Business - University of Victoria
DISCUSSANT
Elaine Hollensbe, University of Cincinnati

2. People

3. Guiding
Questions
➢ Why do you initiated what you do?
➢ What might be the foundational values of a
post-pandemic market system?
➢ What might be the purpose of business in a
post-pandemic scenario?
➢ What would a post-pandemic business school
look like?

4. What might
be the
foundational
values of a
post-
pandemic
market
system? (I)
• Recognize and value the fundamental
interdependence between business and
society; business is a part of society, not apart
from society; value solidarity/feeling
connected to a collective good.
• Live the golden rule as the cornerstone that
guides our inner interdependence.
• Value inclusivity, equity, plurality, and treating
others (e.g., suppliers, employees, the
environment) as you want to be treated.
• Value regeneration and restoration of what
has been harmed as a result of business
practices.

5. What might
be the
foundational
values of a
post-
pandemic
market
system? (II)
• Value crisis (e.g., pandemic) as an opportunity
to rethink why businesses exist, how we do
business, and how we define success.
• Put people and flourishing at the center of
what we do, as well as creating meaningful
and purposeful work.
• Recognize and reinforce the pro-social
response of some companies and leaders to
the pandemic who have asked “How can we
help?”
• Value how the pandemic has challenged
assumptions about the nature/purpose of
organizations and how we organize, what we
do and how it creates value, and how we feel
about things (e.g., empathy and caring).

6. BUSINESS WITH PURPOSE AND THE PURPOSE OF BUSINESS SCHOOLS IN A
POST PANDEMIC WORLD
What might be the purpose of business in a post-pandemic scenario?
PANELLISTS
Jay Coen Gilbert, co-founder of B Lab and CEO of Imperative 21
Raj Sisodia, co-founder of Conscious Capitalism
Charles Wookey, co-founder and CEO of A Blueprint for Better Business, and
Gerry George, former Dean of SMU Lee Kong Chian School of Business and professor at Georgetown
University McDonough School of Business.
CO-ORGANIZERS
Hector Rocha, IAE Business School – Austral University
Michael Pirson, Gabelli School of Business - Fordham University
Roy Suddaby, Peter B. Gustavson School of Business - University of Victoria
DISCUSSANT
Elaine Hollensbe, University of Cincinnati