2. Hecny GroupHecny Group
Currently most foreign brand food and
beverage products are bought through
middleman in China
There is no control by the foreign brands
and traders in the promotion and pricing
of their products, especially those with
smaller or no set up in China
Current Practice
3. Hecny GroupHecny Group
How our services will benefit
customers?
- Agility to respond to product trends and changes
- Flexibility and benefits of utilizing bonded facilities and
Free-Trade-Zones in China
- Truly one stop shop trading assistance, logistics,
documentation and cash flow management services
- Pipeline visibility and functional tools to assist overseas
customers to market their products in China
- Increase brand awareness and customer experiences
Import Food & Beverage Service
4. Hecny GroupHecny Group
Food & Beverage Import Flow
Wholesaler
EU
Producer /
Manufacturer
EU
Exporter /
Trader Hecny
Int’l
Trading
(Licensed
Importer)
eCommerce
Platform
Secondary
Distributor
Local
Distributor
Hecny
(Freight)
Importer /
General
Distributor
Hecny
Premium
Services
(Logistics)
Hypermarket
Purchasing
Centre
Repacker /
Distributor
Online
Stores
Hypermarkets
Convenience Chains
Supermarkets
Wet Markets
Local Stores
EU China
pstream idstream ast-mile
Hecny’s Food and Beverages Inbound Service
5. Hecny GroupHecny Group
Trading Agent
Appointment
Trading
Contract
2nd, 3rd tier cities hubs
Direct Drop-off and FTZ
to normal hub transfer
Tracking
Inbound
Freight
Management
Pre-Shipment
Services
Value Added
Services
Domestic
Distribution
China Inbound Service – F&B
SupplierASupplierBSupplierC
Non-Bonded
Logistics
Hub
Bonded
Logistics
Hub
Origin
Logistics
Hub
Import duties
and tax
Import
Clearance
Domestic
trade
clearance
B2B
B2B
B2B
B2B
B2C
6. Hecny GroupHecny Group
Inbound Freight
Management
• Air and ocean
• Ambient &
temperature
controlled
• FCL or LCL
shipments
• Switch Bill of Lading
if needed
Trade Assistance
• Import agent service
• Trading contracts
• Cash flow
management
• Custom & CIQ
clearance
• Nutrition label registry
and Chinese label
translation
• E-settlement service
Logistics Management
• Bonded and non-
bonded warehouse
• Value-added services
• Chinese labels
• Sorting, pick &
packing
• Last-mile delivery in
temperature controlled
or ambient trucks
Cold Chain Storage
• Pre-packed foodstuff
temperature
(10 to 22 C)
• Chilled foodstuff
(0 to 5 C)
• Frozen foodstuff
(-18 to -25 C)
• Deep Frozen
foodstuff
(-40 C)
China Inbound Service – F&B
6
7. Hecny GroupHecny Group
Food & Beverage Trading License
• Operation team
• CS team
• Accounting team
Hecny International Trading is approved
handle the trading of all pre-packaged
foodstuff; including
Any kinds of foodstuff (except milk and dairy
products, medicine and health supplements,
and any other products stated by the local
authorities) in the pre-packed form with
unified quantity and quality; whether in bags
and all kinds of different containers made by
different materials
8. Hecny GroupHecny Group
Key Steps for Import into China
(Pre-Packed Foodstuff)
Step 1: Agency Contract between
overseas supplier and HIT
Step 2: Chinese label registration
Step 3: Overseas supplier registration in
CIQ system
Step 4: Arrange shipment
Step 5: Shipment arrival and arrange into
bonded facility
Step 6: CIQ and Customs Declaration
Step 7: Sample testing and inspection at
CIQ
Step 8: Import duty and tax payment
Step 9: Arrange last-mile delivery
9. Hecny GroupHecny Group
Key Steps for Import into China
(Wine and Spirit)
Step 1: Agency Contract between
overseas supplier and HIT
Step 2: Chinese label registration, posting
the samples of wine and spirit
Step 3: Overseas supplier registration in
CIQ system
Step 4: Arrange shipment
Step 5: Shipment arrival and arrange into
bonded facility
Step 6: CIQ and Customs Declaration
Step 7: Sample testing and inspection at
CIQ
Step 8: Import duty and tax payment
Step 9: Arrange last-mile delivery
10. Hecny GroupHecny Group
Chinese Label Registration
Service detail:
• HIT to arrange 3 copies of Chinese label sample and submit to CIQ
Documents requirement:
• Sample of the original label and the translation Letter in Chinese (* HIT can assist to translate)
for both hard copy and the electronic version
• Certificate of Origin or Certificate for Free Sale
• Copy of the business registration of the Chinese importer (with the official chop)
Duration: About 5 to 7 working days
Deliverable: Import and Export Food Labelling Audition Certificate (per product type)
11. Hecny GroupHecny Group
Overseas Supplier Registration
Service detail:
• HIT to assist overseas suppliers to register their company into China CIQ’s system
Documents requirement:
• Company name in English
• Full correspondence address in English
• Company type
• Original country of the applicant
• Contact person full name
• Company email address (personal email is not accepted)
Duration: About 3 working days
Deliverable: A registration number will be assigned and given to each overseas supplier
12. Hecny GroupHecny Group
CIQ Declaration
Service detail:
• HIT to perform CIQ declaration on behalf of exporter and importer
Documents requirement:
• Commercial Invoice, Packing List and Sales Contract
• CIQ Declaration Form
• Certificate of Origin, Certificate of Health and Sanitary Certificate
• Nutrition Ingredients Analysis Table
• Production Date (Filling Date)
• Pledging Letter to Calling Back the Defect Products
(To be continued)
13. Hecny GroupHecny Group
CIQ Declaration
Documents requirement (continue):
• Approval / Certificate of the Filling Date *
• CO2 Pressure Test Report (if sparkling wine) *
• Plasticizer Test Report (if liquors) *
• Processing Technic (if fruit wine) *
• Approval / Certificate of the Filing Date *
(“*” – for wine and spirit only)
Duration: 3 to 5 working days
Deliverable: CIQ Approval Sheet
14. Hecny GroupHecny Group
Custom Declaration
Service detail:
• HIT to perform Custom declaration on behalf of exporter and importer
Documents requirement:
• Commercial Invoice, Packing List and Sales Contract
• CIQ Approval Sheet
• Certificate of Origin, Certificate of Health in the origin country and Sanitary Certificate
• Non-GMO Certificate in the origin country (if required)
• Original Label and Translation Letter of Label
• Production Date (Filling Date)
• Nutrition Ingredients Analysis Table
(To be continued)
15. Hecny GroupHecny Group
Custom Declaration
Documents requirement (continue):
• Fumigation Certificate or Non-Wooden Package Certificate (if required) *
• CO2 Pressure Test Report *
• Plasticizer Test Report (if required) *
• Processing Technic (if fruit wine) *
(“*” – for wine and spirit only)
Duration: About 5 working days (* Additional days if inspection is carried out)
Deliverable: Cargo to be moved to CIQ supervised warehouse
16. Hecny GroupHecny Group
Sample Testing & Inspection
Detail:
• HIT service to arrange dispatch of the food samples to CIQ for testing and inspection
• In general, 6 units of the goods is required
Documents requirement:
• None
Duration: About 10 working days
Deliverables: Successful sample testing and inspection, cargo is allowed to leave bonded
facility for last-mile delivery
17. Hecny GroupHecny Group
Proposal and Costing
Please contact the following person to further discuss and we shall be
providing a proposal and costing information that best suit your need
[Insert your name and contact details]
Thank you!