2. Peak & Valley Social Media
• Maximize the peaks
• Minimize the valleys
• Goal: Sustained engagement
major
event
ad
blitz
Smarter
content
planning
can
minimize
the
“valley”
9. Jeni’s Splendid Ice Creams
(fb.com/JenisIceCreams)
Works because:
• Behind the scenes
• Strong images
• Trackable URLs
10. Heather Whaling • @prTini
heather@gebencommunication.com
subscribe: bit.ly/prTini
Disrupt the status quo.
Build awareness.
Acquire customers.
Excel in the social world.
Increase sales.
Innovate best practices.