Tips for engaging your local market through Facebook. #SmallBiz #SmallBusiness

1. ENGAGING
YOUR
local market
through
facebook
IMAGE SOURCE
Presented by: Heather Walsh, The Weisse Group

2. KNOWyour customer
... through Facebook Insights
get to

3. Analyzeyourposts: ‘local’ view

4. Analyzeyourposts: ‘global’ view

5. Analyzeyourposts: timing. timing. timing.

6. Analyzeyourfans: who is engaging?

7. Analyzeyourfans: how are they engaging.

8. theywant,
whentheywantit.
facebook marketing {not-so}secret#1:
whatgive‘em

9. WAIT.
I have to be on Facebook at certain
times and with certain content?

10. nope.
{Seriously, this will rock your world.}

11. content
that engages.
...simple+smart=Save your sanity.
create

12. Schedule your content.
when your fans are online.
CONTENT
SCHEDULE

13. Puta
{hash}tag
on it.
create a
branded
hashtag. use
your city as a
hashtag, too!

14. #Toys
#YOURCITYHERE
#shoplocal
#coolstuff

15. facebookoffers
reward fans with

16. HOWTO
CREATEA
FACEBOOK
OFFER
source: SOCIALLYSTACKED

17. JustaFEW
Facebook
OfferTips
Trial on a limited size first: Test how quickly and effectively
your Facebook Offer draws customers to your store. The
great thing about offers is you can measure the ROI.
Make it a GOOD offer: Facebook recommends discounts of
at least 20% off regular prices and suggests free goods or
services, if applicable.
Keep It Simple: Don’t be your own obstacle. Create clear
terms and conditions; no significant extras.
Don’t tell me. Show me: Hello, visual culture! Photos of
people using the product generally have greater impact than
the product on its own. Definitely more impact than a logo.
Expiration Date: The expiry date needs to create sense of
urgency but also must allow time for the offer to spread or –
in an ideal world – to go viral. Offers are meant to be an
impulse purchase. A good rule of thumb for your first run?
One week.
Promote. Promote. Promote. Promote your offer and pin
offers to the top of your page.

18. promote
your good stuff.
facebook marketing {not-so}secret#2:
social marketing.it’s

19. Paid promotion options on Facebook
page post
ads
Marketplace
ads
SPONSORED
stories
promoted
posts

20. PROMOTEDPOSTS
IMAGE SOURCE: Inside Facebook

21. sponsored stories
IMAGE SOURCE: Inside Facebook

22. PAGE POST ADS
IMAGE SOURCE: Inside Facebook

23. MARKETPLACE ADS
IMAGE SOURCE: Inside Facebook

24. Audience.
Target.
Budget.
Duration.

25. AUDIENCE
TARGET
FINDYOURNEXTCUSTOMER

26. facebook marketing {not-so}secret#3:
it’sNot justabout
yourtimeline.
hello, mobile phone.

27. mobile
... missioncritical.
+ social

28. 91 percent of local
searchers say they use
Facebook to find local
businesses online
95 percent of smartphone
users search for local
information.
61 percent of smartphone
users called after
searching for local
information.
59 percent of smartphone
users visited in person
after searching for local
information.
source:googlestudy MOBILE+SOCIAL

29. IMAGE SOURCE: Constant Contact
It’s NOT
your timeline
view.
YOUR
Facebook
PagE
Mobile
Device
meets

30. Recommendations/Check-Ins Photos RecentPost
IMAGE SOURCE: Constant Contact

31. OLDSCHOOL
new school
meets
IMAGE SOURCE: Bloomberg

32. Facebook
Pages
Manager
App
DOWNSIDE?
tagging.

33. love
we’re all in this together.
your neighbor

34. “Like” other small
businesses in your town.
“Like” media outlets in
your area.
Tag local businesses.
Run co-promotions with
other like-minded
businesses.
Relationshipbuilding...
Promote relevant content
of other local businesses.
Run co-promotions with
other like-minded
businesses.
IMAGE:www.strongcitiesstrongstate.com

35. facebook marketing {not-so}secret#4:
don’tforgetwhat
you learned
in kindergarten.

36. you learned in kindergarten.
don’t litter: be funny. be real. be true to your brand.
share great information. don’t trash your page.
be yourself: create exclusive content -- it attaches
value to your page. Be true to yourself and your
brand.
the art of the tag: if you amplify your partners,
vendors and friends, they will amplify you. “Tag-
you’re it.”
you like me, you REALLY like me: err... not. don’t
ask people to like you. liking is organic.
be a good friend: if someone is kind enough to talk
to you, respond back. even if their comment was
negative. it’s all about inter@cting.
everything you need to know about engaging in social media

37. launched July 25, 2013
need help?
https://www.facebook.com/facebookforbusiness/

38. THANKYOU!
Heather Weisse Walsh
The Weisse Group, LLC
@hlw2
heather@weissegroup.com
www.weissegroup.com