Learn how to write B2B cold emails that can drive sales and double or even triple your qualified leads.

1. Harnessing the Power
of Cold Email
Heather R Morgan|@HeatherReyhan
www.salesfolk.com

2. About Me
• 7 years of copywriting and content marketing
• Clients:
• Collaborated with Aaron Ross on compiling
sequel to Predictable Revenue

3. • Written emails that get as much as 38%
response rates
• Generated 2-3x as many opportunities for the
same cost of sales

4. Email still beats all social media
channels for bringing leads.

5. Build your network & fill
your pipeline with deals

6. Inbound takes 6 months
to 2 years to ramp up

7. With Outbound Email,
You Call the Shots

8. 97% of Cold Emails
Are Ignored

9. 7 Sins of
Cold Email

10. 1. Crappy
Subject Lines

11. 2. You Write Like
a Robot.

12. 3. Longer than
the Great Wall

13. 4. Value Muddled
in a Sea of Junk

14. 5. Don’t Take Your Pants
off on the 1st Date

15. 6. Overdesigned
HTML Emails

16. 7. Giving Up After
1 Email

17. BAD COLD EMAILS
• 2-3 Examples
• + Why They Suck
• How to Change Them

18. 3 Ingredients to Great Cold Emails

19. The First Sentence
• Question/Bold Statement
• Fear of Loss/Value

20. The Value Story
• Social Proof
• Numbers/Stats
• Show, don’t tell value

21. The Call to Action
• Incentivize
• Specific time or “When”?

22. The Email that Got 16 New Customers

23. 3x Your Qualified Leads with Salesfolk
B2B Copywriting Consulting
Heather R Morgan | Salesfolk CEO| heather@salesfolk.com