Presentation Principles: Recipes provides the steps for creating a powerful research project presentation. Rules or concepts presented include: color principles, typography rules, design presentation guidelines. The presentation also covers information on APA style citations, documentation, and research hyperlinks to the Big 6 Research Website.
2. PRINCIPLE
Can you find it?
A
A
A
CONTRAST of design elements
throughout a presentation leave
the impression of strength and
unity. Take note as you read.
Contrast adds visual interest.
Examples include design elements,
text, lines, colors, etc. which are
found frequently again and again.
Contrast is one of the most
important elements. Be bold. Be
dramatic. Use size, color, weight,
form, direction and structure.
Interactive: click on words and pictures
abc
abc
abc
Design
contrast
3. PRINCIPLE
Can you find it?
A
A
A
REPETITION of design elements
throughout a presentation leave
the impression of strength and
unity. Take note as you read.
Repetition adds visual interest.
Examples include design elements,
text, lines, colors, etc. which are
found frequently again and again.
Avoid overwhelming the
presentation with design. Too
much may become annoying as in
a third page of this slide.
ABC
ABC
ABC
REPETITION
Design
Interactive: click on words and pictures
4. PRINCIPLE
Alignment
Can you find it?
Design
B
BALIGNMENT of design elements
have purpose for placement. All
items must have a relationship to
the story told on the page.
When there is an order found on
the page the message is stronger
than if there are items placed to
fill space on the page.
Alignment to the left or right
sends a stronger message than
centering the information. Locate
the path created by the cupcake
design.
Aa
Aa
Aa
Interactive: click on words and pictures
5. PRINCIPLE
Can you find it?
Design
B
B
B
PROXIMITY of design elements
occurs when items are close to
each other and become one
grouping vs several separate items.
Empty space helps to give a clean
look to the project. Need to adjust
size or weight of graphics and text
for an organized results.
When looking at the graphics what
direction does your eye take?
There should be a path to follow.
Do anything look too crowded?
Bb
Bb
Bb
PROXIMITY
Interactive: click on words and pictures
6. PRINCIPLE
Can you find it?
C o l o r
COLOR RELATIONSHIPS are
easiest to remember if you think
of clothing color combinations
which look good together.
Complementary colors are
opposite color combinations
which work because one is an
accent and the other main color.
Analogous colors have same basic
undertone and create a peaceful
palate. Notice any funky combos
while looking at these slides?
Cc
Cc
Cc
relations
Interactive: click on words and pictures
7. PRINCIPLE
S & T
Can you find it?
C o l o r
SHADES & TINTS are like looking
at lighter and darker versions of
the same color which are altered
by adding color.
The original color is the hue.
When black is added it is called a
color shade. If you add white it is
called the color tint. See example.
Monochromatic colors are a
combination of one hue with
additional added shades and tints
added to refine the color.
Dd
Dd
Dd
Interactive: click on words and pictures
8. PRINCIPLE
TONES
Can you find it?
C o l o r
TONES are too similar in deepness
or hue of a color. There is not
enough contrast and the colors get
lost as they are similar in strength.
Care must be taken to avoid use of
two tones which are similar.
Another example of why contrast is
so important to a good project.
It is good practice to select your
color palette before starting a
project to keep consistent and
avoid color principle bloopers.
Ee
Ee
Ee
Interactive: click on words and pictures
9. PRINCIPLE
WARM
Can you find it?
C o l o r
B
B
B
WARM COLORS are colors which
come forward and stand out. Use
red as an accessory. Too much is
overwhelming and confusing.
Red or yellow can be added to a
color to make it warmer. They are
bold colors and can provide a great
amount of contrast and interest.
I hope you have noticed that the
font box had turned green a few
slides ago. Go back. Which color is
warmer? Hint: it attracts your eyes.
Ff
Ff
Ff
Interactive: click on words and pictures
10. PRINCIPLE
C O O L
Can you find it?
C o l o r
COOL COLORS are colors with
blue in them. It is a color which
recedes into the background and
does not stand out easily.
It takes a large amount of the cool
colors to provide enough interest
for color contrast. Look at bottom
right. One pink flower stands out.
The slide features cool cupcake
icing colors. Do they make you
feel warm or make you think of a
chilly fall or winter day…frosting?
Gg
Gg
Gg
Interactive: click on words and pictures
Mrs. Krueger
11. PRINCIPLE
CONCORD
Can you find it?
Typing
Concord text selection is the use of
text without contrast. It may be
the selection of one font of various
font sizes. It looks boring.
Which font provided in the yellow
shapes are very different? Similar?
To use contrast it must be a very
different font to be successful.
Use contrast to provide the visual
differences that are appealing: size,
weight, structure, form, direction, and
color. See the difference?
Hh
Hh
Hh
Interactive: click on words and pictures
12. PRINCIPLE
CONFLICT
Can you find it?
Typing
CONFLICT text selection is the use
of text without contrast. It may be
the selection of fonts which are too
similar. This should be avoided!
Which font provided in the yellow
circle is very different? Similar? To
use contrast it must be a very
different font to be successful.
Use contrast to provide the visual
differences that are appealing: size,
weight, structure, form, direction, and
color. See the difference?
Ii
Ii
Ii
Interactive: click on words and pictures
13. PRINCIPLE
CONTRAST
Can you find it?
Typing
CONTRAST text selection is the
use of visual differences that are
appealing: size, weight, structure,
form, direction, and color.
Most effective use is a combo of
the six methods to create contrast
and use them… Have fun!
Make… Bake… Decorate.
Look at this slide. How many of
the different visual differences are
used on just this slide alone?
Compare to the Concord slide.
Jj
Jj
Jj
Interactive: click on words and pictures
14. PRINCIPLE
Oldstyle
Can you find it?
Typing
OLD STYLE font selections use
slanted serifs. Letters are both thick
and thin. The lettering looks very
old, formal and fancy. Easy to read.
Great style to use with body of
information. The font you are
reading has slanted serif on the
letters. Looks like it is handwritten.
Go to Font Squirrel for free fonts...
Old Style Examples:
Bell, Garamond, Goudy, Palantino,
Sabon, Times, etc.
Kk
Kk
Kk
Interactive: click on words and pictures…see Kk
15. PRINCIPLE
MODERN
Can you find it?
Typing
MODERN font selections use
horizontal thin serifs. The letters are
both thick and thin with dramatic
contrast. Looks cold and elegant.
Great style to use as the title. The
green font in the yellow font box
represents a modern font type. Do
not use for body copy.
Go to Font Squirrel for free fonts…
Modern Style Examples:
Bodoni, Didot, Walbaum, Modern
No. 20 etc.
Ll
Ll
Ll
Interactive: click on words and pictures…see Ll
16. PRINCIPLE
SLABSERIF
Can you find it?
Typing
SLAB SERIF font selections use
thick serifs. There is little to none
thick to thin transformation or
contrast. Lettering is horizontal.
Great style to use in the body of a
presentation. Very easy to read.
This style is used in children's
books. Look carefully for example.
Go to Font Squirrel for free fonts…
Slab Serif Style Examples:
Clarendon, Diverda Light,
Memphis, New Century, etc.
Mm
Mm
Mm
Interactive: click on words and pictures…see Mm
17. PRINCIPLE
SANSSERIF
Can you find it?
Typing
SANS SERIF font selections do not
use serifs. The word "sans" means
"without" in the French language.
No hats or little feet on lettering.
Letters have little or no transition
in formation. They are the same
thickness throughout. Ubuntu is
my favorite Sans Serif font.
Go to Font Squirrel for free fonts…
Sans Serif Style Examples:
Bailey Sans, Brandon Grotesque,
Folio, Modernica Light, etc.
Nn
Nn
Nn
Interactive: click on words and pictures…see Nn
18. PRINCIPLE
Script
Can you find it?
Typing
SCRIPT font selections use lettering
that looks handwritten by a
calligraphy pen or brush. Some
scripts connect and other do not.
Use sparsely as they can be too
much when used to write long
passages. They are artistic. Enlarge
the letters for a grand effect.
Go to Font Squirrel for free fonts…
Script Style Examples:
Adorn, Bookeyed, Bouquet, Emily
Austin, Peony, Thirsty Rough Light
Oo
Oo
Oo
Interactive: click on words and pictures…see Oo Mrs. Krueger
19. PRINCIPLE
decorative
Can you find it?
Typing
DECORATIVE font selections are
fun and easy to identify. Limits
need to be used as to how much to
use them. Great for titles.
The decorative fonts portray
feelings and emotions, they can be
fun, formal, silly, spooky, frilly,
expressive, etc.
Go to Font Squirrel for free fonts…
Decorative Style Examples:
Flyswim, Horst, Matchwood,
Scarlett, Sybil Green, The Wall, etc.
Pp
Pp
Pp
Interactive: click on words and pictures…see Pp
20. PRINCIPLE
S I Z E
Can you find it?
Typing
SIZE of font selections enhance the
organization and main focus points
of the presentation. Large and small
font draw the readers eye.
Use size in combination with
weight, structure, form, direction, and
color to make the most of using
contrast in projects.
Do not be afraid to use drastic
contrast in font size. The more of a
difference the better the ability to
get your point across.
Qq
Qq
Qq
Interactive: click on words and pictures…see Qq
21. PRINCIPLE
WEIGHT
Can you find it?
Typing
Weight of font selection uses
extreme differences in width or
thickness. Use a thin and thick font
together for contrast.
Use weight in combination with
size, structure, form, direction, and
color to make the most of using
contrast in projects.
Go to Font Squirrel for free fonts…
Decorative Style Examples:
Brandon Grotesque font family,
Silicia and Warnock families.
Rr
Rr
Rr
Interactive: click on words and pictures…see Rr
22. PRINCIPLE
STRUCTURE
Can you find it?
Typing
STRUCTURE of font selections
takes a look at how the letters are
constructed or formed. The letters
may have serifs or not.
The letters may be built without
any changes in monoweight or
thickness. If thick/thin transitions
are present the letters contrast.
Choose two or more faces from
two or more categories. Use series,
san serifs, thick/thin lettering,
mono widths. Make sure they
contrast.
Ss
Ss
Ss
Interactive: click on words and pictures…see Ss
23. PRINCIPLE
F O R M
Can you find it?
Typing
FORM of font selections is the
concept that using all capital letters
has a square shape when read. We
recognize letter shapes to read.
Using all capital letters can be
difficult to read. Use of italics as a
gentle reminder can notify reader of
repeating concepts.
When using fonts, remember to use
fonts with addition of other contrasts
so they do not confuse the eye with
too much similarity.
Tt
Tt
Tt
Interactive: click on words and pictures…see Tt
24. PRINCIPLE
DIRECTION
Can you find it?
Typing
DIRECTION of font selections
discusses whether the lettering is
horizontal, vertical, slanted up or
down, which send messages.
An upward slant creates a happy
feeling. A downward slant has a
negative feeling. Please never use
script lettering in corners.
Sometimes a change in direction
can provide a nice contrast. Use
sparingly. Long lines create feelings
different from tall columns.
Uu
Uu
Uu
Interactive: click on words and pictures…see Uu
25. PRINCIPLE
COLOR
Can you find i?
Typing
COLOR of font selections can make
a text standout or retreat. Warm
colors appear to come forward while
cool colors sink into background.
Our eyes are attracted to the warm
colors on a presentation. Do not use
too much or it will cause confusion.
Cool colors provide contrast.
Use black or white type to provide
the greatest amount of contrast when
creating your presentations.
Experiment to see which works best.
Vv
Vv
Vv
Interactive: click on words and pictures
26. P R I N C I P L E
MIXING
Can you find it?
Typing
MIXING the following principles
into the presentation will help make
the presentation stand out. Be bold.
Be creative. Have fun. Follow recipe.
Color, direction, form, structure, weight
and size should be used with the
rules kept in mind. Use but do not
abuse and use too much.
Add at least two different font styles
and keep a close eye on the contrast,
repetition, proximity and
alignment. Secret recipe…shh...
Ww
Ww
Ww
Interactive: click on words and pictures
27. PRINCIPLE
Rules
Can you find it?
Typing
RULES OF TYPOGRAPHY: Click on
the word Typing in the title circle
for extensive detailed list of rules. A
review of fonts is listed below.
Font choice is like the icing on the
cupcake. Some have serifs which are
like fancy hats and shoes on the
letters which give a dressy look.
Click on the different Xx hyperlinks
for examples of the six different font
styles for creating your custom look.
CONTRAST!
Xx
Xx
Xx
Interactive: click on words and pictures
28. PRINCIPLE
R ule s
Can you find it?
Typing
RULES OF TYPING: Make sure you
are sitting in a well lit room. Check
your posture. Check to make sure
your feet are flat on the floor.
Angle the compter screen so you
can see without leaning toward the
screen. Arms are parallel to the
floor. Fingers on the home row.
Keep your eyes focused on the
screen or notes as you type. Work at
a comfortable pace to avoid making
mistakes as you type.
Yy
Yy
Yy
Interactive: click on words and pictures
29. D I D Y O U
LEARN...
Can you find it?
W h a t
Zz
Zz
Zz
Interactive: click on words and pictures
You are finished. Congratulations!
You learned quite a bit of
information. Please keep this as a
handy reference tool so you can
review the information as needed.
Now go out there and use this
recipe to create a beautiful
presentation. I can;'t wait to see
your final pressntation!
Mrs. Krueger