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HOW SOCIAL IS
YOUR MEDIA?
Heather Davis
Hat Trick Inspirations

www.explorediscovercreate.com
Socialnomics
 http://www.youtube.com/watch?v=QUCfFcchw1w
(long version)
http://www.youtube.com/watch?v=wfF6N0abh5I

2013: Social Media Statistics & Trends
http://www.youtube.com/watch?v=5yxuljHX09I
WHAT DO YOU USE?
TOP 11 SITES USED BY TEENS














Facebook
Instagram
Twitter
Pinterest
Vine
Reddit
Tumblr
Kik
Snapchat
Pheed
Wanelo
4Chan
MY SOCIAL
Twitter: @heatherandtim
 Facebook.com/hattrickinspirations
 Tumblr: @hidef7
 Foursquare: @hidef7
 LinkedIn: @hidef7
 Vine: @hidef7
 Snapchat: @hidef7
 Pinterest: @hidef7

SOCIAL MEDIA REVOLUTION
OLD VS. NEW
A 13 year old was born in 2000 …
… I was graduating college

In 2000, MySpace was new, Facebook was exclusive.
… Today, it’s all but dead.
In 2000, we were worried about Y2K & computers crashing
… Today, I can use the internet on my phone
In 2000 I went to Europe and had to use a calling card
… Today I can use my iPhone in Europe, free, over WiFi
HOW DO TEENS USE SOCIAL?
86% of social network-using teens
comment on a friend's wall
 83% comment on friends' pictures
 66% send private messages to friends
 58% send IM or text messages using the
site
 52% send group messages




How Do YOU Use Social Media?
WHAT ARE THE
BIGGEST ISSUES WITH
SOCIAL MEDIA?
BULLYING & SEXTING
•

•

•

•

•

55% of teens have given out personal info to
someone they don’t know, including photos and
physical descriptions
29% of teens have posted mean info,
embarrassing photos or spread rumors about
someone
29% have been stalked or contacted by a
stranger or someone they don’t know
24% have had private or embarrassing info made
public without their permission
22% have been cyberpranked
•

•

•

•

56% of teens say they have been the target of
some type of online harassment
15% percent of the young people surveyed say
they have sent nude photos or videos of
themselves
21% say they've received nude photos or videos
from others. About half of those involved say they
felt pressured to do so
41% have experienced some form of digital
dating abuse — including checking in multiple
times a day, reading messages without
permission, pressuring others to respond to
messages or spreading rumors
MEAN GIRLS
One million children were harassed, threatened
or subjected to other forms of cyberbullying on
Facebook during the past year.
 More girls are cyberbullys than boys (59% girls
and 41% boys)
 Cyberbullies are more likely to have engaged in
sexting (31% vs. 19% for teens overall).
 68% of teens agree that cyberbullying is a serious
problem with today’s youth.

PHOTOS, PRIVACY, INFINITY, OH MY!
WHAT HAPPENS ANYWHERE… STAYS IN
CYBERSPACE…
Have you ever Googled yourself?
Sample:
Google Images:
Heather k davis (2nd row of pics)
Source: hattrickinspirations.com
heather davis hermosa beach.
(1)

Source: meetup.com (1st result)

(2)

facebook (3rd result)

(3)

sbsearchmarketing.com (4th result)

Hidef7 hermosa
beach : 12 results
from
livinginhidef.com
& facebook
CATFISH


catfish [kat-fish] verb: To pretend to be someone
you're not online by posting false information,
such as someone else's pictures, on social media
sites usually with the intention of getting
someone to fall in love with you.
WHAT ARE THE BEST
THINGS ABOUT SOCIAL
MEDIA?
SOCIAL GIVING
Give Forward: Help someone in need (start a
fundraising campaign for someone in need)
www.giveforward.com
 Kickstarter: Get a creative project off the
ground.. And get people to help fund it!
www.kickstarter.com
 #GivingTuesday – Started by the YMCA in New
York in 2012, #givingtuesday starts off the
holiday season by encouraging people to give
back.
 Typhoon Hauyan: Red Cross Teams Up with
Facebook to raise $$ for aide.

Welcome to Sweety High!
 Sweety High is a revolutionary online platform for girls, rewarding user’s
creativity with exclusive real world prizes and one-of-a-kind opportunities.
 Having witnessed the lack of quality online destinations for teen/tween girls for
too long, we set out to design a site that would empower girls to support each
other in art, entertainment and design but within a community that promotes
safety, leadership and fair play.
 At Sweety High, our focus is on giving girls an opportunity to bridge the gap
between their lives and the cultural products they love; to help them connect
with other like-minded girls by giving them a dynamic creative outlet that also
emphasizes their “off” line lives.
 Sweety High has implemented the strictest COPPA compliant Privacy Policy,
has Privo’s seal of approval as a safe harbor, uses Crisp Thinking – the most
advanced moderation system in the market – and rewards girls for learning
how to protect themselves online. To learn more, please go to Crisp Thinking

http://sweetyhigh-promo.s3-website-us-east-1.amazonaws.com/gdc/
You Tube Channel:
http://www.youtube.com/user/SweetyHigh
Facebook:
https://www.facebook.com/sweetyhighcom

Instagram:
http://instagram.com/sweetyhigh
Also - Check Out
www.rookiemag.com
#girlpower
HAVING A VOICE…
FIND YOUR VOICE!
Have something to say? To share? Try blogging…
Get started (for free). Link to your Social Media
sites, or keep it private.
Tumblr
WordPress (free and paid versions)
Blogger (add other admins for a team blog!)
CALL TO ACTION



What will you do in the next 48 Hours?
To protect Yourself Better on Social Media?
 To Manage Your “personal brand”?
 To Connect?
 To Inspire?

How Social is Your Media? Social Media & Teens (2013)

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How Social is Your Media? Social Media & Teens (2013)

  • 1. HOW SOCIAL IS YOUR MEDIA? Heather Davis Hat Trick Inspirations www.explorediscovercreate.com
  • 3. WHAT DO YOU USE?
  • 4. TOP 11 SITES USED BY TEENS             Facebook Instagram Twitter Pinterest Vine Reddit Tumblr Kik Snapchat Pheed Wanelo 4Chan
  • 5.
  • 6. MY SOCIAL Twitter: @heatherandtim  Facebook.com/hattrickinspirations  Tumblr: @hidef7  Foursquare: @hidef7  LinkedIn: @hidef7  Vine: @hidef7  Snapchat: @hidef7  Pinterest: @hidef7 
  • 8. OLD VS. NEW A 13 year old was born in 2000 … … I was graduating college In 2000, MySpace was new, Facebook was exclusive. … Today, it’s all but dead. In 2000, we were worried about Y2K & computers crashing … Today, I can use the internet on my phone In 2000 I went to Europe and had to use a calling card … Today I can use my iPhone in Europe, free, over WiFi
  • 9. HOW DO TEENS USE SOCIAL? 86% of social network-using teens comment on a friend's wall  83% comment on friends' pictures  66% send private messages to friends  58% send IM or text messages using the site  52% send group messages   How Do YOU Use Social Media?
  • 10. WHAT ARE THE BIGGEST ISSUES WITH SOCIAL MEDIA?
  • 11. BULLYING & SEXTING • • • • • 55% of teens have given out personal info to someone they don’t know, including photos and physical descriptions 29% of teens have posted mean info, embarrassing photos or spread rumors about someone 29% have been stalked or contacted by a stranger or someone they don’t know 24% have had private or embarrassing info made public without their permission 22% have been cyberpranked
  • 12. • • • • 56% of teens say they have been the target of some type of online harassment 15% percent of the young people surveyed say they have sent nude photos or videos of themselves 21% say they've received nude photos or videos from others. About half of those involved say they felt pressured to do so 41% have experienced some form of digital dating abuse — including checking in multiple times a day, reading messages without permission, pressuring others to respond to messages or spreading rumors
  • 13. MEAN GIRLS One million children were harassed, threatened or subjected to other forms of cyberbullying on Facebook during the past year.  More girls are cyberbullys than boys (59% girls and 41% boys)  Cyberbullies are more likely to have engaged in sexting (31% vs. 19% for teens overall).  68% of teens agree that cyberbullying is a serious problem with today’s youth. 
  • 15. WHAT HAPPENS ANYWHERE… STAYS IN CYBERSPACE… Have you ever Googled yourself? Sample: Google Images: Heather k davis (2nd row of pics) Source: hattrickinspirations.com heather davis hermosa beach. (1) Source: meetup.com (1st result) (2) facebook (3rd result) (3) sbsearchmarketing.com (4th result) Hidef7 hermosa beach : 12 results from livinginhidef.com & facebook
  • 16. CATFISH  catfish [kat-fish] verb: To pretend to be someone you're not online by posting false information, such as someone else's pictures, on social media sites usually with the intention of getting someone to fall in love with you.
  • 17. WHAT ARE THE BEST THINGS ABOUT SOCIAL MEDIA?
  • 18. SOCIAL GIVING Give Forward: Help someone in need (start a fundraising campaign for someone in need) www.giveforward.com  Kickstarter: Get a creative project off the ground.. And get people to help fund it! www.kickstarter.com  #GivingTuesday – Started by the YMCA in New York in 2012, #givingtuesday starts off the holiday season by encouraging people to give back.  Typhoon Hauyan: Red Cross Teams Up with Facebook to raise $$ for aide. 
  • 19. Welcome to Sweety High!  Sweety High is a revolutionary online platform for girls, rewarding user’s creativity with exclusive real world prizes and one-of-a-kind opportunities.  Having witnessed the lack of quality online destinations for teen/tween girls for too long, we set out to design a site that would empower girls to support each other in art, entertainment and design but within a community that promotes safety, leadership and fair play.  At Sweety High, our focus is on giving girls an opportunity to bridge the gap between their lives and the cultural products they love; to help them connect with other like-minded girls by giving them a dynamic creative outlet that also emphasizes their “off” line lives.  Sweety High has implemented the strictest COPPA compliant Privacy Policy, has Privo’s seal of approval as a safe harbor, uses Crisp Thinking – the most advanced moderation system in the market – and rewards girls for learning how to protect themselves online. To learn more, please go to Crisp Thinking http://sweetyhigh-promo.s3-website-us-east-1.amazonaws.com/gdc/
  • 22. FIND YOUR VOICE! Have something to say? To share? Try blogging… Get started (for free). Link to your Social Media sites, or keep it private. Tumblr WordPress (free and paid versions) Blogger (add other admins for a team blog!)
  • 23. CALL TO ACTION  What will you do in the next 48 Hours? To protect Yourself Better on Social Media?  To Manage Your “personal brand”?  To Connect?  To Inspire? 