The document summarizes an experiential marketing case study by the Flagstaff CVB involving 9 partners over 1 year. It included 8 activations to promote Flagstaff tourism, distributing over 5,000 promotional items. The campaign saw over 50 participants generating more than 75 social media posts and comments, gaining over 120 new followers for VisitFlagstaff. The wide-reaching campaign resulted in over 4.5 million impressions and relationships with local partners.

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Experiential Marketing Case Study
Heather Ainardi, Flagstaff CVB

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What is it?
9 Flagstaff Partners
1 Year Duration
8 Activations
5 Suites
1 Thermometer
2,000 Personal Fans
5,000 Ice Packs
5,000 Scenic Chairlift Tickets
1 Super Bowl Central
Wallscape located in Legends Entertainment District

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Blast OffJuly 19, 2014 The Beginning

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Wait,
that’s all?
Legends Entertainment District
Arizona Diamondbacks
Phoenix Suns
Phoenix Mercury
AZ Super Bowl Host Committee

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Hmmmm…
What else can we do?

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50 participants
75 posts
9,857 likes
1,008 comments
@VisitFlagstaff
+120 followers
358 likes
@ LegendsDistrict
+45 followers

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Results
More than 4.5 million impressions (not including drive traffic)
Inclusion in Super Bowl Central clean zone
Relationships and reduced pricing with Legends partners

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#VisitCool
People
Coming soon
to a location
near you.