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7 Habits of Highly Successful Social Marketers

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Hearsay Systems
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7 Habits of Highly Successful Social Marketers Clara Shih CEO of Hearsay Social and Author, The Facebook Era @clarashih @hearsaysocial #adtech
Who I am 1B+ Social network users Founded software company Hearsay Social to serve “national/local” brands Wrote bestselling book about social media for marketing “ Faceforce kickstarts the social business Created 1st business app movement ” app on Facebook — Forrester Research November 2007 2004 2005 2006 2007 2008 2009 2010 2011 @clarashih @hearsaysocial #adtech
Tweet this keynote @clarashih @hearsaysocial #adtech @clarashih @hearsaysocial #adtech
Welcome to the Social Era 800M+ users! 200M+ users! 130M+ users! 40M+ users! 10M+ users! 2004 2005 2006 2007 2008 2009 2010 2011 @clarashih @hearsaysocial #adtech
Entering the year of social marketing execution 2009-2010 2011-2012 % of Fortune Global 100 Companies with 65% 73.5%   54% 50% of US companies consider social media a top priority 33% 2010 CMO Survey Forrester Research Source: Burson-Marsteller Communications Group, 2011 @clarashih @hearsaysocial #adtech
Where are you on the social media maturity curve? @clarashih @hearsaysocial #adtech
Where are you on the social marketing maturity curve? 4. Get Local! 3. Engage! 2. Respond! 1. Monitor! @clarashih @hearsaysocial #adtech
7 Habits of Highly Successful Social Marketers @clarashih @hearsaysocial #adtech
Habit 1: Establish home base @clarashih @hearsaysocial #adtech
Habit 2: Claim your pages @clarashih @hearsaysocial #adtech
Habit 3: Get local to drive sales @clarashih @hearsaysocial #adtech
Habit 4: Integrate social media across marketing mix @clarashih @hearsaysocial #adtech
Habit 5: Learn and live by the new metrics Clicks SEM EdgeRank Likes CPC SEO Amplification Engagement Rate Rate CPM PageRank CPA Comments Tweets Posts Retweets @clarashih @hearsaysocial #adtech
Habit 6: Corral the chaos @clarashih @hearsaysocial #adtech
Habit 7: Prepare for the future @clarashih @hearsaysocial #adtech
Remember your habits Download slides and read the rest here: blog.hearsaysocial.com @clarashih @hearsaysocial #adtech
Thank you Stay in touch Book signing immediately to follow Clara Shih Take escalator up to Level 2 bookstore @clarashih clara@hearsaysocial.com Book signing @clarashih @hearsaysocial #adtech
Stay in touch Clara Shih, CEO and Founder @clarashih Hearsay Social on social: linkedin.com/company/hearsay-social facebook.com/hearsaysocial @hearsaysocial @clarashih @hearsaysocial #adtech

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7 Habits of Highly Successful Social Marketers

  • 1. 7 Habits of Highly Successful Social Marketers Clara Shih CEO of Hearsay Social and Author, The Facebook Era @clarashih @hearsaysocial #adtech
  • 2. Who I am 1B+ Social network users Founded software company Hearsay Social to serve “national/local” brands Wrote bestselling book about social media for marketing “ Faceforce kickstarts the social business Created 1st business app movement ” app on Facebook — Forrester Research November 2007 2004 2005 2006 2007 2008 2009 2010 2011 @clarashih @hearsaysocial #adtech
  • 3. Tweet this keynote @clarashih @hearsaysocial #adtech @clarashih @hearsaysocial #adtech
  • 4. Welcome to the Social Era 800M+ users! 200M+ users! 130M+ users! 40M+ users! 10M+ users! 2004 2005 2006 2007 2008 2009 2010 2011 @clarashih @hearsaysocial #adtech
  • 5. Entering the year of social marketing execution 2009-2010 2011-2012 % of Fortune Global 100 Companies with 65% 73.5%   54% 50% of US companies consider social media a top priority 33% 2010 CMO Survey Forrester Research Source: Burson-Marsteller Communications Group, 2011 @clarashih @hearsaysocial #adtech
  • 6. Where are you on the social media maturity curve? @clarashih @hearsaysocial #adtech
  • 7. Where are you on the social marketing maturity curve? 4. Get Local! 3. Engage! 2. Respond! 1. Monitor! @clarashih @hearsaysocial #adtech
  • 8. 7 Habits of Highly Successful Social Marketers @clarashih @hearsaysocial #adtech
  • 9. Habit 1: Establish home base @clarashih @hearsaysocial #adtech
  • 10. Habit 2: Claim your pages @clarashih @hearsaysocial #adtech
  • 11. Habit 3: Get local to drive sales @clarashih @hearsaysocial #adtech
  • 12. Habit 4: Integrate social media across marketing mix @clarashih @hearsaysocial #adtech
  • 13. Habit 5: Learn and live by the new metrics Clicks SEM EdgeRank Likes CPC SEO Amplification Engagement Rate Rate CPM PageRank CPA Comments Tweets Posts Retweets @clarashih @hearsaysocial #adtech
  • 14. Habit 6: Corral the chaos @clarashih @hearsaysocial #adtech
  • 15. Habit 7: Prepare for the future @clarashih @hearsaysocial #adtech
  • 16. Remember your habits Download slides and read the rest here: blog.hearsaysocial.com @clarashih @hearsaysocial #adtech
  • 17. Thank you Stay in touch Book signing immediately to follow Clara Shih Take escalator up to Level 2 bookstore @clarashih clara@hearsaysocial.com Book signing @clarashih @hearsaysocial #adtech
  • 18. Stay in touch Clara Shih, CEO and Founder @clarashih Hearsay Social on social: linkedin.com/company/hearsay-social facebook.com/hearsaysocial @hearsaysocial @clarashih @hearsaysocial #adtech