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DENTIST’S REPUTATION

(HOW TO CREATE A VERY PROFITABLE
        DENTAL PRACTICE)
What are Your Goals (Select Yours)

Gain new patients
Increase number of referrals
Improve visibility of my dental practice
Gain recognition in my industry & among peers
Have a more profitable practice
Become the most reputable source for patient
 education about dental procedures
Be on 1st page of results on Google! And be
 able to control what is said about me?
Other…
GOOGLE YOUR NAME

Go on Google and “Google Your Name”


What comes up?


Are the “reviews” that come up representative of who
 you are as a dentist?

Why do “review” sites claim ownership of your own
 name? Are they fair reviews?
APPOINTMENT SCHEDULING PROCESS

Patient goes online (80% of U.S. Population)
Searches for a “dental specialist” and location
Looks over only those dentists with websites
Verifies via content on those websites whether in fact
 the doctor’s expertise pertains to their medical needs

The patient makes a decision to find out
 more about their top 2-3 choices …
What happens if you don’t have a website?


             NOTHING HAPPENS



And most importantly you’re completely defenseless



ONE bad comment WILL ruin your reputation
It’s 2012.



         Who doesn’t have a website?

         Can‘t Afford one? Seriously?

            You can’t afford $500?
One root-canal patient would pay for 3 websites!
SO BACK ON GOOGLE

 What’s Relevant & Important at this point?


      #1 - Patient Review Sites

    #2 – Social Media Presence

      What do both have in common?

They are the patient’s background check.
EXAMPLES

How one review can spell disaster for getting new
               patient volumes




Could this review have been prevented if the doctor
     asked for feedback during the follow up?
Example #2 –
       (Doctor at Nationally recognized Hospital)
 10 Surveys from 2008 STILL affect his reputation
 Are they representative of the doctors’ several thousand
  patients since then?
 Below “national average?” in 2008?
One bad review leads to “group mentality”




   What if that March review was never posted and was handled
in real-time at the followup visit? Would others not join the “gang”
Same Doctor … Another review…
        Is it Credible?




  What kind of credibility does this have?
   Could it be an office staff member?
   How do you know it’s a true review?
It’s NOT just about POSITIVE Reviews

It’s about a positive patient experience, every time.


If EVERY patient gets your iPad to write a comment
 when they come in for the next visit or follow up
 after a dental procedure you have the opportunity to
 ask the patient a very important question …

“Please tell us about your experience. It really
 matters to us that each patient gets the best
 treatment possible”
… the little things that matter

             “Rude receptionist …”

          “Doctor did not talk to me …”

Can these things be addressed and corrected right
       there on the spot as they happen?

  Don’t blemish your reputation because
  someone in your office has a bad day.
               Address it!
The Goal




“My Doctor listens to me. He cares about my needs.”
Form a new Habit



Ask for Feedback every time …


and have the right technology available to control
 what happens … in real time… as    it happens!
Technology Overview:
                   (screenshot not shown for patent protection)



                        Getting Reviews in Your Office
Tablet PC / iPad Review App – allows you to ask for an
honest review.
       Patients electronically sign off a detailed waiver
       2-step verification process verifies their identity & intentions
       You get to review the anonymous comment and reply to it if
        necessary
       Publish Reviews to pre-selected Physician Review sites & your
        website with a click of a button
       HIPAA & FTC Compliant
Built-in Complaint Form – allows you to answer a
complaint as it’s written, before it gets published
Technology Overview:
(screenshot not shown for patent protection)




ALL PUBLISHED REVIEWS
    ARE LABELED AS
   TRUE & VERIFIED
Getting Reviews From Patient’s Home

Your patient can log-in directly from your website or
An embedded code is sent via email or newsletter
      One click sends them to the review-form
      Patients electronically sign off a detailed waiver
      2-step verification process verifies their identity & intentions
      You get a request to review the anonymous review
      Publish Reviews to pre-selected Physician Review sites & your
       website with a click of a button
      HIPAA & FTC Compliant
Built-in Complaint Form – allows you to answer a
 complaint as it’s written, before it gets published
Already on Facebook? We have an APP for That!




  Your fans can write their review right there on
     Facebook! (and you can also review it)
The Technology continued
          (spread awareness, own your name)


Own Your Name
Own Your Location


Mobile-Ready


Fully-Customized


Reviews integrated!


QR integration
The Technology continued
(Scan the QR Code onto your mobile phone and…)




                   Make a Call

                   Check out the
                   Reviews

                   Write a Review

                   Get Directions
Your Monthly Report Includes All Your Reviews
Google Analytics and Reporting INSTALLED!

Key Benefit: “Now you can measure return on investment factors”


• Analyze performance and optimize
campaigns

• Track local web traffic from your local
network!

• Conversion rate tracking

• Target Demographic Analysis

• Campaign Profit Analysis

• Measure ROI factors for local search
Save $Millions in Advertising Costs

If your doctors have stellar reputations and you
 understand the patient mind-set when looking for a
 new doctor (refer to slide #3) …
      Do you think your conversion rates from Ad-Clicks / Radio/ Etc. to
       Appointments will increase?
      Will you be able to get more of the patients that make your
       practice or hospital successful?
      Will you be able to spread awareness about your top area of
       expertise faster and easier when you have hundreds of patient
       advocates on your side… working for you 24/7 (for free)?
      Will you be able to gain recognition among your referring doctors
       if they see their patients’ comments about you?
      What about the savings in promoting your Brand?
Case Study #1 – Dental Office in NJ

Spending $8,000/month on Google Advertisements


Decreased Ad spending to $1500/month due to the
 enormous SEO boost of their website after 40
 testimonials were published & the dentists finally
 Owned their name on Google.
Got rid of a 1-800 “service” - $4,000/month
Got rid of 5 directory listings - $6,000/month
Total savings for same new patient volume:
 $16,500/month – that’s $198,000 a year!
Case Study #2 – Dental Office in PA

Dental office in a small town could not get enough
 patients to fill each day.

“Dr Google” revealed 7 awful reviews about how
 horrible his office looks and smells

A practice make-over cost the doctor $3,500. Fresh
 paint goes a long way.

All patients received letters with photos of the office
 and a practice re-opening. 70 patients showed up.
Case Study #2 – Dental Office in PA

(continued)
All patients were given the iPad to write a review
 which was published to all the major review sites

In one day, 42 great testimonials were gathered. No
 incentives were given.

Patient volume increased by 7 new patients per day
 in 5 weeks. 0 $ was spent on advertising.
Case Study #3 – Dental Office in High-
          Income Residential Area

Cosmetic Dentist wanted cash-only patients. 90% of
 current patients were for non-cosmetic procedures
 and on dental discount plans or crappy insurance

She began using our iPad/Reputation Platform and
 internet marketing campaign at day 1.

Within 7 days she had published 19 great reviews.
Investment of $1500 over 3 weeks brought in 8
 patients for veneers, and 22 patients for whitening
 procedures.
Case Study #4 – Young Dentist in
               Manhattan, NY

Young general dentist just starting out had 4-5
 patients a day
An advertising campaign costing total of $1200
 brought in 6 new patients per day.
All new patients received our iPads to write reviews
Again, no incentives were given
In 9 weeks, average wait time to get an appointment
 was 2 weeks. Dentist increased his daily work-hours
 by 2 hours to see new patients within 24 hours of call
All patients seen for emergencies wrote amazing
 reviews
Our most important finding to increase
                volumes

If you’re advertising be sure to:
See all patients within 24 hours of scheduling
appointments
Gather reviews before you advertise.


If you want to increase specific procedure volumes:
Prioritize those procedures in your schedule
But maintain prioritization for patients you have
established relationships with
Nothing is more effective than a written review
What do you need to Get Started?

         Make the Call: (646) 648 – 1355

Within 48 hours of processing your payment we’ll
 activate your iPad, tablet PC, laptop, patient login
screen, and website with this technology and begin
      working on improving your reputation.

  All you need is to ask for your patients’ honest
feedback while handing them the iPad and expect
                 monthly reports.
            We’ll take care of the rest.
Make the Call:

 (646) 648 – 1355

      Email:
Linked@hmcoe.com

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Dental Marketing - 4 Case Studies on Dental Practice Marketing

  • 1. DENTIST’S REPUTATION (HOW TO CREATE A VERY PROFITABLE DENTAL PRACTICE)
  • 2. What are Your Goals (Select Yours) Gain new patients Increase number of referrals Improve visibility of my dental practice Gain recognition in my industry & among peers Have a more profitable practice Become the most reputable source for patient education about dental procedures Be on 1st page of results on Google! And be able to control what is said about me? Other…
  • 3. GOOGLE YOUR NAME Go on Google and “Google Your Name” What comes up? Are the “reviews” that come up representative of who you are as a dentist? Why do “review” sites claim ownership of your own name? Are they fair reviews?
  • 4. APPOINTMENT SCHEDULING PROCESS Patient goes online (80% of U.S. Population) Searches for a “dental specialist” and location Looks over only those dentists with websites Verifies via content on those websites whether in fact the doctor’s expertise pertains to their medical needs The patient makes a decision to find out more about their top 2-3 choices …
  • 5. What happens if you don’t have a website? NOTHING HAPPENS And most importantly you’re completely defenseless ONE bad comment WILL ruin your reputation
  • 6. It’s 2012. Who doesn’t have a website? Can‘t Afford one? Seriously? You can’t afford $500? One root-canal patient would pay for 3 websites!
  • 7. SO BACK ON GOOGLE What’s Relevant & Important at this point? #1 - Patient Review Sites #2 – Social Media Presence What do both have in common? They are the patient’s background check.
  • 8. EXAMPLES How one review can spell disaster for getting new patient volumes Could this review have been prevented if the doctor asked for feedback during the follow up?
  • 9. Example #2 – (Doctor at Nationally recognized Hospital)  10 Surveys from 2008 STILL affect his reputation  Are they representative of the doctors’ several thousand patients since then?  Below “national average?” in 2008?
  • 10. One bad review leads to “group mentality” What if that March review was never posted and was handled in real-time at the followup visit? Would others not join the “gang”
  • 11. Same Doctor … Another review… Is it Credible? What kind of credibility does this have? Could it be an office staff member? How do you know it’s a true review?
  • 12. It’s NOT just about POSITIVE Reviews It’s about a positive patient experience, every time. If EVERY patient gets your iPad to write a comment when they come in for the next visit or follow up after a dental procedure you have the opportunity to ask the patient a very important question … “Please tell us about your experience. It really matters to us that each patient gets the best treatment possible”
  • 13. … the little things that matter “Rude receptionist …” “Doctor did not talk to me …” Can these things be addressed and corrected right there on the spot as they happen? Don’t blemish your reputation because someone in your office has a bad day. Address it!
  • 14. The Goal “My Doctor listens to me. He cares about my needs.”
  • 15. Form a new Habit Ask for Feedback every time … and have the right technology available to control what happens … in real time… as it happens!
  • 16. Technology Overview: (screenshot not shown for patent protection) Getting Reviews in Your Office Tablet PC / iPad Review App – allows you to ask for an honest review.  Patients electronically sign off a detailed waiver  2-step verification process verifies their identity & intentions  You get to review the anonymous comment and reply to it if necessary  Publish Reviews to pre-selected Physician Review sites & your website with a click of a button  HIPAA & FTC Compliant Built-in Complaint Form – allows you to answer a complaint as it’s written, before it gets published
  • 17. Technology Overview: (screenshot not shown for patent protection) ALL PUBLISHED REVIEWS ARE LABELED AS TRUE & VERIFIED
  • 18. Getting Reviews From Patient’s Home Your patient can log-in directly from your website or An embedded code is sent via email or newsletter  One click sends them to the review-form  Patients electronically sign off a detailed waiver  2-step verification process verifies their identity & intentions  You get a request to review the anonymous review  Publish Reviews to pre-selected Physician Review sites & your website with a click of a button  HIPAA & FTC Compliant Built-in Complaint Form – allows you to answer a complaint as it’s written, before it gets published
  • 19. Already on Facebook? We have an APP for That! Your fans can write their review right there on Facebook! (and you can also review it)
  • 20. The Technology continued (spread awareness, own your name) Own Your Name Own Your Location Mobile-Ready Fully-Customized Reviews integrated! QR integration
  • 21. The Technology continued (Scan the QR Code onto your mobile phone and…) Make a Call Check out the Reviews Write a Review Get Directions
  • 22. Your Monthly Report Includes All Your Reviews
  • 23. Google Analytics and Reporting INSTALLED! Key Benefit: “Now you can measure return on investment factors” • Analyze performance and optimize campaigns • Track local web traffic from your local network! • Conversion rate tracking • Target Demographic Analysis • Campaign Profit Analysis • Measure ROI factors for local search
  • 24. Save $Millions in Advertising Costs If your doctors have stellar reputations and you understand the patient mind-set when looking for a new doctor (refer to slide #3) …  Do you think your conversion rates from Ad-Clicks / Radio/ Etc. to Appointments will increase?  Will you be able to get more of the patients that make your practice or hospital successful?  Will you be able to spread awareness about your top area of expertise faster and easier when you have hundreds of patient advocates on your side… working for you 24/7 (for free)?  Will you be able to gain recognition among your referring doctors if they see their patients’ comments about you?  What about the savings in promoting your Brand?
  • 25. Case Study #1 – Dental Office in NJ Spending $8,000/month on Google Advertisements Decreased Ad spending to $1500/month due to the enormous SEO boost of their website after 40 testimonials were published & the dentists finally Owned their name on Google. Got rid of a 1-800 “service” - $4,000/month Got rid of 5 directory listings - $6,000/month Total savings for same new patient volume: $16,500/month – that’s $198,000 a year!
  • 26. Case Study #2 – Dental Office in PA Dental office in a small town could not get enough patients to fill each day. “Dr Google” revealed 7 awful reviews about how horrible his office looks and smells A practice make-over cost the doctor $3,500. Fresh paint goes a long way. All patients received letters with photos of the office and a practice re-opening. 70 patients showed up.
  • 27. Case Study #2 – Dental Office in PA (continued) All patients were given the iPad to write a review which was published to all the major review sites In one day, 42 great testimonials were gathered. No incentives were given. Patient volume increased by 7 new patients per day in 5 weeks. 0 $ was spent on advertising.
  • 28. Case Study #3 – Dental Office in High- Income Residential Area Cosmetic Dentist wanted cash-only patients. 90% of current patients were for non-cosmetic procedures and on dental discount plans or crappy insurance She began using our iPad/Reputation Platform and internet marketing campaign at day 1. Within 7 days she had published 19 great reviews. Investment of $1500 over 3 weeks brought in 8 patients for veneers, and 22 patients for whitening procedures.
  • 29. Case Study #4 – Young Dentist in Manhattan, NY Young general dentist just starting out had 4-5 patients a day An advertising campaign costing total of $1200 brought in 6 new patients per day. All new patients received our iPads to write reviews Again, no incentives were given In 9 weeks, average wait time to get an appointment was 2 weeks. Dentist increased his daily work-hours by 2 hours to see new patients within 24 hours of call All patients seen for emergencies wrote amazing reviews
  • 30. Our most important finding to increase volumes If you’re advertising be sure to: See all patients within 24 hours of scheduling appointments Gather reviews before you advertise. If you want to increase specific procedure volumes: Prioritize those procedures in your schedule But maintain prioritization for patients you have established relationships with Nothing is more effective than a written review
  • 31. What do you need to Get Started? Make the Call: (646) 648 – 1355 Within 48 hours of processing your payment we’ll activate your iPad, tablet PC, laptop, patient login screen, and website with this technology and begin working on improving your reputation. All you need is to ask for your patients’ honest feedback while handing them the iPad and expect monthly reports. We’ll take care of the rest.
  • 32. Make the Call: (646) 648 – 1355 Email: Linked@hmcoe.com