Weitere Ă€hnliche Inhalte Ăhnlich wie Jessica Warner, Tech Media Specialist, at "Journeys of Health-Tech Innovation", March 22nd 2016 (20) Mehr von Health-Tech Innovation LABS (20) KĂŒrzlich hochgeladen (20) Jessica Warner, Tech Media Specialist, at "Journeys of Health-Tech Innovation", March 22nd 20163. Business
Benefits
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âą PR will be aligned to your business
plan
âą Supporting your sales strategy
âą Adding value to your customers
âą Attracting new talent
âą Driving business leads
âą PR content can be incorporated
into sales and marketing collateral
4. Reputation
and
Endorsement
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âą Helps you be part of the consideration
process
âą Achieves credibility through third party
endorsement
âą Allows you to communicate USPs
âą Elevates the business and
spokespeople to industry experts
âą Establishes you as an authority
âą Inserts you into influential networks and
creates advocacy
5. There are three key steps to developing an
effective PR strategy, that helps you achieve your
objectives
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1. Stakeholder mapping
2. Message development
3. Platform identification
Steps for creating a
PR strategy that
grows your business
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How do you know
youâre ready for PR?
1. Stakeholder mapping: can
you prioritise?
2. Message development: do
you have proof points?
3. Platform identification: are
you prepared and can you
facilitate?
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Our approach
1. Drive brand awareness: business positioning, corporate news
flow and spokesperson profiling
2. Create brand reputation based on high trust: thought
leadership based on related industry issues
3. Support sales/ drive leads: networks / introductions
Getting
known
Known
for a reason
Unknown
4. Support exit strategy
Example programme