This document discusses opportunities and challenges around population aging, and the approach of Aging2.0 to address them. It notes that population aging will create unprecedented social impact opportunities in areas like housing, health, and happiness. However, there are also significant barriers to innovation in serving older populations, including mindset, customer insights, funding, and siloed approaches. Aging2.0 aims to build ecosystems that bring together different stakeholders like technology, healthcare payors and providers, government, and seniors to help overcome these barriers. It promotes various programs and events to facilitate this, with the goal of making a positive social impact through approaches that support healthy aging.

1. STEPHEN JOHNSTON, AGING2.0
@SDBJ @AGING20
IMPACTING AGING
Upgraded Life Festival, Helsinki
May 31, 2016

2. ‣ ‘Super aging’ = super opportunity for impact
‣ But - significant barriers in the market
‣ Aging2.0 approach: ecosystem building

3. CONNECTING PEOPLE

4. CONNECTING PEOPLE

5. ‘SUPER AGING’ IS CREATING AN UNPRECEDENTED
OPPORTUNITY FOR SOCIAL IMPACT

6. SOURCE: FINANCIAL TIMES, AUGUST 2014

7. FINNISH 65+ POPN GETTING CLOSE TO SUPER AGING
SOURCE: DEMOS HELSINKI

8. SOURCE: PRUDENTIAL, US DEPARTMENT OF HEALTH
YEARS TAKEN FOR 65+ POPN TO GROW 7% TO 21%
FRANCE
SWEDEN
UK
USA
JAPAN
SOUTH KOREA
CHINA 34
25
40
88
100
122
157
160.5
160
124
100
70
40
20

9. SUPER AGING
SUPER FAST

10. SOURCE: MCKINSEY GLOBAL INSTITUTE, APRIL 2016
MCKINSEY: LARGEST URBAN GROWTH MARKET

11. JUNE FISHER (82), SAN FRANCISCO, CA

12. HAPPINESS
OPPORTUNITY AREAS WITH POTENTIAL
FOR SOCIAL & FINANCIAL IMPACT
HOUSING
HEALTH

13. EXAMPLES: Fall prevention, care management & coordination…
HEALTH

14. HOUSING
EXAMPLES: Social robots, automated homes, on-demand services…

15. HAPPINESS
EXAMPLES: Social connection, stylish wearables, music therapy,
legacy, grandkids, finances…

16. THERE ARE SIGNIFICANT
BARRIERS TO INNOVATION

17. MINDSET & AWARENESS
CUSTOMER INSIGHTS & EDUCATION
DISTRIBUTION
SEED FUNDING
INTEGRATED BUSINESS MODELS

18. AGING2.0 ADDRESSES THESE BARRIERS BY
ECOSYSTEM BUILDING

20. INTERNATIONAL
LOCAL
INTERGENERATIONAL
GHETTOS
INTERDISCIPLINARY
SILOED
BUILDING ECOSYSTEMS

21. Atlanta, GA
Austin, TX
Baltimore, MD
Bangalore, India
Barcelona, Spain
Beijing, China
Berkeley, CA
Berlin, Germany
Boston, MA
Brussels, Belgium
Cedar Rapids, IA
Chicago, IL
Grand Rapids, MI
Lima, Peru
London, UK
Los Angeles, CA
New York, NY
Palo Alto, CA
Philadelphia, PA
Phoenix, AZ
Prague, Czech Republic
Pune, India
Richmond, VA
Rio de Janeiro, Brazil
Sacramento, CA
San Francisco, CA
Sao Paolo, Brazil
St. Louis, MO
Taipei, Taiwan
Tel Aviv, Israel
Tokyo, Japan
Toronto, Canada
Washington, D.C.
30+ GLOBAL SEARCH EVENTS —> OCTOBER CONF
+ Startup Bootcamp

22. ENTREPRENEUR IN (SENIOR) RESIDENCES
PILOT MATCHING PROGRAMS
BEST PRACTICES
CHALLENGES
FUNDING

23. RHODE ISLAND MAY 2016
5 WEEKS TO ECOSYSTEM OF: TECH, PAYORS, PROVIDER, GOVT & SENIORS

24. JUNE FISHER (82), SAN FRANCISCO, CA
+ CHIEF ELDER EXECUTIVE, AGING2.0

26. 2016

27. MAKE AN IMPACT IN AGING IN HELSINKI!
‣ HELSINKI CHAPTER / STARTUP PITCH EVENT
‣ CORPORATE ALLIANCE PROGRAM
‣ CONSUMER PANELS
‣ ANGEL INVESTING GROUP
‣ STARTUP BOOTCAMP, SF, OCT 11, 2016
‣ OPTIMIZE CONFERENCE, SF, 12-14 OCT 2016

28. WWW.AGING2.COM
STEPHEN JOHNSTON
@AGING20 @SDBJ
STEPHEN@AGING2.COM
THANKS!