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Brokers Web Health Insurance Affiliate Program Generate More Revenue for Health Insurance Queries Health Insurance PPC Advertising through HealthCare.com November 2008
Brokers Web  PPC Advertising Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How It Works ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example of BW Affiliate Implementation ,[object Object],[object Object],Health Insurance Search Landing Page Health Insurance Search Results Page
Why Does It Work? ,[object Object],[object Object],[object Object],[object Object],Brokers Web Affiliate Health Insurance Advertisers Quality Clicks Sales Conversions Premium CPCs Revenue Share on Click Revenue PPC Marketplace
Brokers Web CPC Bid Rates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Category CPC Individual and Family $4.63  Short-Term $3.37  Group $3.18  Student $3.83  Medicare Supplemental $1.91  Dental $0.52
Affiliate Implementation Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Affiliate Implementation Options  (cont’d)
Fully-Transparent Online Reporting ,[object Object],[object Object],[object Object],[object Object]
BW vs. Competing Health Insurance Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Market-Based  Value for Your Health Insurance Queries
BW vs. Competing Health Insurance Programs ,[object Object],[object Object],[object Object],Per-Click versus Per-Lead & Per-Application,  “It’s all about the math” Expected Revenue = Queries * Rate of Monetization * Payout
Affiliate Revenue Share ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appendix: Affiliate Examples ,[object Object],[object Object],Wellness.com
Appendix: Affiliate Examples ,[object Object],[object Object],Online-Health-Insurance.com
Appendix: Affiliate Examples ,[object Object],[object Object],GetEasyInsurance.com (parked domain)

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Brokers Web Health Insurance Affiliate Program by HealthCare.com

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