Oxana Kolosova Health 2.0 London 2013

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Health20Hungary

Gesundheit & Medizin Business

65%

Use internet for professional purposes

25%

Use mainstream social media

52%

Access online medical communities

Source: MEDI-Q, 2011
Cegedim Emerging Markets Survey, 2012

!
!
!
!
!

 
Opinion based medicine
  Lack of quality CME, no e-learning is available
  Poor English
  HCPs and pharma - legal restrictions
  Vast territory, cold climate

+60%

Daily audience growth for RuNET - medical
sector

36%

Search the web for healthy lifestyle
and eating advice

34%

Search the web for medical conditions and
symptoms

37%

Double check doctor recommendations
online

Source: Rambler Top100, 2012

37%

Use offline presentation

22%

Use online tools (Skype and alike) for
direct communication with HCP

22%

Use webinars

29%

Use mobile platforms

Source: medpred FF Survey, 2012

e-Detailing
e-Learning

Physicians’
recruitment

Клуб практикующих врачей

Oxana Kolosova
Managing Partner

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Oxana Kolosova Health 2.0 London 2013

1. November 2013

2. 65% Use internet for professional purposes 25% Use mainstream social media 52% Access online medical communities Source: MEDI-Q, 2011 Cegedim Emerging Markets Survey, 2012

3. ! ! ! ! !   Opinion based medicine   Lack of quality CME, no e-learning is available   Poor English   HCPs and pharma - legal restrictions   Vast territory, cold climate

4. +60% Daily audience growth for RuNET - medical sector 36% Search the web for healthy lifestyle and eating advice 34% Search the web for medical conditions and symptoms 37% Double check doctor recommendations online Source: Rambler Top100, 2012

5. 37% Use offline presentation 22% Use online tools (Skype and alike) for direct communication with HCP 22% Use webinars 29% Use mobile platforms Source: medpred FF Survey, 2012

6. Source: Alexa.com, September 2013

9. e-Detailing e-Learning Physicians’ recruitment

10. Клуб практикующих врачей Oxana Kolosova Managing Partner