Social Brands 100 2013 launched on Thursday, 23 May at an event in London.
Here's the presentation. The report can be downloaded from www.socialbrands100.com.
5. Social KPIs by platform
• Average post engagement rate (ER)
• Fan growth
• Response rate
• Response time
• Video views growth
• Subscriber growth
• Channel engagement rate
• Channel Like/Dislike ratio
• Follower growth
• Average tweet engagement rate
• Total mentions
• Response rate
• Response time
15%
45%
40%
6. Feb – Identify brands
Mar/Apr – Analytics & Surveys
May - Analysis
What happened when?
35. Crowd
Sourced
YouTube
No. Brand Industry Category YouTube
1 Battlefield * Entertainment 92.37
2 Converse Retail 91.07
3 Warner Bros. Pictures Publishing & Media 90.73
4 Universal Pictures UK Publishing & Media 90.47
5 AllSaints Retail 89.79
6 Fiat UK Automotive 87.02
7 GoPro * Consumer Electronics 86.82
8 Classic FM * Publishing & Media 86.75
9 Mulberry Retail 86.73
10 Teenage Cancer Trust * Charity 86.10
11 IKEA UK Retail 85.72
12 KISS FM (UK) Publishing & Media 85.20
13 Absolute Radio Publishing & Media 84.87
14 The Hits Radio Publishing & Media 84.74
15 UNICEF UK Charity 84.66
16 Heart * Publishing & Media 84.39
17 Liverpool FC Leisure 84.36
18 Smooth Radio Publishing & Media 84.36
19 Burberry Retail 84.15
20 BBC Publishing & Media 84.01
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* Ranked on Social Brands 100