My resume for anyone who needs a hired gun.

1. P R O F I L E
E X P E R I E N C E
E X T R A G I G S
E D U C A T I O N
CONCEPT FARM | Ad Age’s 2014 Agency A-List | Northeast Small Agency of the Year
ACCOUNT SUPERVISOR | Feb 2015 - Jul 2015
CDMICONNECT | An Omnicom Company | 2015 Cannes Lions Healthcare Network of the Year
ACCOUNT SUPERVISOR | Oct 2014 - Jan 2015
- Successfully launched Brother International’s 1ST
content marketing pilot for the P-Touch Label Maker
- Led partnership with PR agency to develop an outreach program around Back-to-School season for P-Touch
- Partnered with R&D team to develop in-depth research projects to revive Dime’s brand & increase profitability
- Independently developed & executed vision & mission statement workshops for Dime CMO & Head of Retail
- Achieved a leadership role in agency's recommendations, POVs & strategic proposals to the client
- Co-founded “Relating Worlds” workshop with management to expand ideas for client tactical planning
- Turned brand challenges into $50K in organic revenue & $85K in long-term growth in 2015
- Led development & production of several patient stories & insight presentations for pitches & organic growth
Clients
- Avastin
- Xtandi
Clients
- Brother
- Dime Bank
- Led music team to curate rotations for each music genre block & produced over 300 PSA’s & promotions throughout tenure
- Created “Snob Rock Live”, a college-focused show that featured artist interviews & themed playlists (won 3 NBS & CBI awards)
CONTINUITY DIRECTOR & DJ | 88.1 WMUL–FM | August 2005 - May 2008
Bachelor of Advertising from the School of Journalism & Mass Communications
Magna Cum Laude | Secondary concentration in Sociology | Dean's List
MARSHALL UNIVERSITY | Dec 2008
SKILLS + SIDE HUSTLES: Ad Week 2014 Agency Representative | AWNY guest speaker | In-office DJ | Modern Calligraphy & watercolor
Jamming out a last minute presentation (that’s compelling) | Storytelling | Staying calm, flexible, & focused (when no one else is)
- Promoted to lead client contact from planning to launch on print, digital, UX, TV & social campaigns
- Chosen as key member of the HealthworksTM
team with BBDO to manage Tamiflu’s new campaign strategy
- Founding member of EDG Team; a group that specialized in effectively harnessing new technology
- Translated consumer insights into strategic planning & developed $1-2.5MM SOWs with senior management
Clients
- Avastin
- Novasure
- Tamiflu
SENIOR ACCOUNT EXECUTIVE | Mar 2013 - Oct 2014
- Day-to-day internal team manager, ran weekly internal/client status meetings, and metrics reporting for campaigns
- Helped develop digital tactical plans & proposed budget to present impact opportunities to clients
- Executed SEO/SEM optimization & cross-channel integration for all digital projects
- Independently developed & tracked project timing, budget, & post-launch performance/ROI evaluation
Clients
- Lyrica
- Viagra
ACCOUNT EXECUTIVE | Jan 2012 - Mar 2013
- Led research initiatives for engagement opportunities through social listening, social, quant & qual analysis,
& ethnographic studies; insights featured in all final pitches
- Created training guide for all entry-level account managers that was formally used in new hire agency training
Clients
- Benlysta
- Viagra
ASSISTANT ACCOUNT EXECUTIVE | Oct 2010 - Jan 2012
TEAM SUPPORT MANAGER | Clients: All Genentech & Pfizer Oncology | Mar 2009 - Oct 2010
FREELANCE CONSULTANT | Clients: Shared Value Media, The Amiga Shop| Aug 2015 - Present
Astoria, NY HayleyKGrant@gmail.com www.linkedin.com/in/hayleykgrant740.464.7339
I believe that brands can do some good in this world, as long as they are smart, authentic, & never take themselves too seriously.
During my 6+ years in the advertising industry, I have grown to love the search for surprising insight & the thrill of connecting with an
audience authentically. I dream in digital & believe in the power of combining technology, culture, & human behavior in new ways.
My specialties are managing integrated campaigns, consumer journey mapping, insight mining, brand planning, & fostering team
collaboration (my personal fave), & I’m excited to bring my approach to new strategy & account management engagements.
STRATEGIC ACCOUNT MANAGER
hayley grant