1. 1II-SDV 2015 April 20, 2015 |
Analyzing and Visualizing Information:
Tools and Brains
Valérie Rens
Technology & Competitive Intelligence Dpt
Lafarge
II–SVD NICE April 2015

3. Information
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High volume and speed

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Variety of sources

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Free access

7. Sophisticated tools
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8. What is the limit?
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9. Taking distance: what is the real need for information?
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RECENT CHANGES
GLOBAL SITUATION
OUR FEELING
KEY FACTS

10. Mixing apples and oranges
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11. Taking risks
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12. What about tools?
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What about you?
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Head in the clouds

14. Abstract (1)
 Technology & Competitive Intelligence Department:
 Provides information for Lafarge R&D and Group Innovation Organization
 Seeks out and exploits all external information that might have an impact on the
Group’s products, technologies, construction systems and future innovations
 Information
 Increasing amount of information
 Velocity of information
 Variety of sources
 Free access
 Tools
 Allow the treatment of high volume of information
 One tool for one type of documents (study, focus, newsletters…)
 How many tools for a single document?
 How many operations for an analysis?
 Limits
 We should fix the same limits as for our clients
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15. Abstract (2)
 Taking distance
 We must act as a filter: we can not regulate the information flow but we can take a
snapshot at one time and give all information a new sense
 What managers need: key news / analysis & trends / general view / 2 pages max
 Mixing apples and oranges
 We have a competitive approach of each subject (a company in its overall), we
need to study the different sort of information provided by a company
 Taking risks
 Assuming that information is a drop of water, the impact will create a wave: by
putting some sensors at key places in the internet, we will capture the signal of this
wave at one moment
 We will never watch all information
 accept we only see the tip of the information’s iceberg
 take risks by extrapolating on the invisible part of the iceberg
 warn our clients that we/he will only see a little part of available information
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16.  If we had to design a new tool…
 A tool that take in account our digestion limit
 A tool that integrate different sorts of data
 A tool that simplify validation of information
 A tool easy to use as mobile applications
 A tools that provides intelligent visualizations: infographics (automatic?) and graphs
according to the type of information
 To resume, 2 concepts:
 Simplification
 Risks for the client (we can not digest more / we can not go faster)
 Beyond the tools:
 Our brain is the last database/tool that we can use
 Should we adopt a more dynamic and aggressive mode of working?
 The importance of the network: create an IE / watch family
 A personal reflection on the evolution of information manager’s
profession: to be discuss with your colleagues!
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Abstract (3)