This document discusses using patent information for innovation and competitive intelligence. It defines innovation, competitive intelligence, and why patent information is critical for both. The document presents several case studies on using patent analysis to map patent landscapes, assess patentability, identify licensing opportunities, and analyze patent portfolios. It describes the methodology for comprehensive patent searches and analytics to glean insights. Case studies demonstrate how patent information can help identify key players, emerging areas, prevent duplicative R&D, stimulate innovation, and evaluate a company's patent portfolio strength.
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Using Patent Information for Innovation and Competitive Intelligence
1. The Use of Patent Information for Innovation
and Competitive Intelligence
Katarina Bartos Quin
2. Agenda
• What is Innovation and Competitive Intelligence?
• Using patent information to drive Innovation and Competitive
Intelligence
– Key Principles
– Promoting the use of patent information
• Case studies
– Identify white space, technology trends and areas of focus
• Guide investment decisions and filing strategy
• Identify competitors
– Identify the patentability of your own inventions
• Don’t reinvent the wheel
• Learn from others
– Identify licensing and collaboration opportunities
3. Innovation
• Definition:
• Invention – “the creation of something new” (Paul Sloane)
• Innovation – “the implementation of something new” (Paul Sloane)
• Closed versus Open Innovation (Henry Chesbrough)
4. Competitive Intelligence (CI)
• Definition:
• Competitive Intelligence (CI) involves the use of public sources to
develop data on competition, competitors, and the market
environment (McGonagle and Vella 2002)
• Process:
• Identify the information that a decision-maker needs
• Collect publically available raw data
• Analyse the data and convert it into intelligence
• Communicate the finished intelligence to the decision-maker(s)
5. Why is patent information critical
for Innovation and CI?
• Open innovation relies on internal and external ideas
• Patents are an essential source of external ideas and competitor data
• Patents are often the first and only source of disclosure of a new invention
• Ignoring patents as an information source will:
• Delay innovation or even prevent it
• Give an incomplete Competitive Intelligence picture
6. Using patent information for
Innovation and CI
• Key Principles:
• Quality IN = Quality OUT
• Make the patent search comprehensive
• Data - Coverage, Comprehensiveness and Timeliness
• Where are you searching? Title, abstract, full-text
• Promoting the use of patent information
• Easy to use platform
• Education on the importance of patent information
10. Some Key Questions
• Is this a growing area of interest?
• What are the fields of current interest?
• Who are the key players?
• Who are the “key opinion leaders” in this field?
• Is there white space?
• Where should we be investing time and money?
25. • Who are the “key opinion leaders” in this area?
26. Conclusions
• Growing Ebola patent landscape
• Key players include:
• NIH, Novartis, BMS
• Smaller companies: Ibis, Kineta, Biocryst
• Key opinion leaders include:
• Peter L Collins and Brian Murphy (NIH); He Liqi (BMS)
• Top fields of interest: anti-viral compounds, vaccines, antibodies,
detection methods and enhancing immune response to the virus
• Potential White Space: prevention of infection – chemical and
non-chemical, combination therapy
33. Conclusions
• Patent information can:
• Prevent you reinventing the wheel
• Ensure that your time and money is well invested
• Ensure you are aware of the prior art
• Stimulate innovation by learning from others
• Remember that prior art is any disclosure that is made public
• Search patent and non-patent literature
• Keep your own inventions confidential
• File a patent application before disclosing elsewhere
• Always consult a patent attorney for advice
35. • Analytics of forward citations of Desalitech patent portfolio
Desalitech Portfolio
• 8 patent families
• 2005-2017
• Top 5 Jurisdictions:
US, CN, IN, PCT, EP
• Top IPC/CPC:
C02F – Treatment of Water
B01D – Physical/chemical
Processes (Separation)
38. Conclusions
• Citation analysis is useful competitive intelligence:
• Helps identify key competitors
• Helps identify potential collaborators
• Helps identify potential infringers
• Citation analysis can help identify valuable IP in your portfolio
• Precautions:
• Citations are only one indicator of patent value
• Beware of the time effect
• Newer publications will not have been cited yet
• Need to keep up to date by setting up alerts