1. Nice
And how to get what you need.

2. Lexalytics is
• A software company
• We sell the “Salience Engine”
• Salience is a Text Analytics Engine
that fits into your software,
services, or applications
• What we ship is a set of libraries
and configuration files
© 2014 Lexalytics Inc. All rights reserved. lexalytics.com
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S A L I E N C E 5 . 2

3. Market Proven IP: 11 Years of R&D
© 2014 Lexalytics Inc. All rights reserved. lexalytics.com
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Approximately 3 Billion documents/day go through Salience.
2/2012: Mobile Functionality
– Port the Salience engine to
Android mobile devices
11/2010: Salience 4.4
released, includes support
for first non-English language
(French)
10/2011: Salience v5.0
incorporates innovative
Concept Matrix functionality
06/2012: Salience v5.1
released, expansion of
available options and
optimized sentiment analysis
functionality
08/2013: Chinese language
released; multi-lingual
support in 6 languages
Q4/2014: Salience v6 – new
underpinnings, easier tuning,
and “Intent” extraction
2004: Lexalytics launches
first commercial text and
sentiment analysis engine,
Salience v1.0
10/2008: Salience 4.0
released, based on
maximum entropy model for
detection and labeling of
novel entities
08/2010: Salience 4.3 to
include custom handling of
Twitter and micro-blog
content
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Q4/2014: Salience v5.2
released with various
feature enhancements

4. A Multi-lingual World WLOA (With Lots of Acronyms) and
Context Everywhere
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Lexalytics Salience Training prepared for Analytics8
NLP
• New Labor Party
• National Landcare Program
• Network Layer Packet
• NeuroLinguistic Programming
• Wicked
• Sick
• Hack

5. Always running to catch up…
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Lexalytics Salience Training prepared for Analytics8

6. New Tools

7. God Bless Moore’s Law and Librarians
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Lexalytics Salience Training prepared for Analytics8

8. Unsupervised learning is the key
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Lexalytics Salience Training prepared for Analytics8

9. Meaning Matters
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Lexalytics Salience Training prepared for Analytics8
It’s not that I don’t like tea I just prefer coffee

10. Meaning Matters
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Lexalytics Salience Training prepared for Analytics8
Jane will be joining already with a search experta team

11. Meaning Matters
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Lexalytics Salience Training prepared for Analytics8
Jane will be joining a team already with some search experience

12. Episode 4: A New Hope
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Lexalytics Salience Training prepared for Analytics8
Sentence POS Tagger Chunker
Rules
File
Candidate
Parse
Terms

13. Jane and her team
<Jane will be joining a team already
with search experience>
• Pos Tag
<Jane_NNP will_MD be_VB
joining_VBP a_DT team_NN
already_RB with_PP search_JJ
experience_NN>
• Chunk
<Jane> <will be joining> <a team>
<already with search experience>
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• Extract possible links
Jane => will be joining
will be joining => a team
a team => already with search
experience
will be joining => already with search
experience
Jane => already with search
experience.
Lexalytics Salience Training prepared for Analytics8

14. Matrices of Meaning
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Lexalytics Salience Training prepared for Analytics8

15. Matrix Math
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Lexalytics Salience Training prepared for Analytics8
All noun phrases
All
verb
phrases

16. Now look at how easy it is
• <Do you want me to get anything else while I go to the
store for milk?>
• pos tag and chunk it.
<Do> <you> <want> <me> <to get> <anything else>
<while> <I> <go> <to the store> <for milk>
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Find the possible links.
do want
you want
want me
you to get
want to get
me to get
to get anything else
want while
to get while
while go
I go
go to the store
I to the store
get to the store
want to the store
to the store for milk
go for milk
want for milk
Lexalytics Salience Training prepared for Analytics8

17. A world of new possibilities
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Lexalytics Salience Training prepared for Analytics8