The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
Pervasive Usability for Web 2.0
1. The Assessment of Pervasive Usability
for Web 2.0 Sites
Sung-Hao(Hausen) Hsieh
Department of Information Management
I-Shou University
August 17, 2007
e-CASE 2007 Conference
Hong Kong
Organized By
International Business Academics Consortium (IBAC) and Knowledge Association of Taiwan (KAT)
6. Internet
Source from
screenshot for Training Home Page-Microsoft Office Online, http://office.microsoft.com/en-us/training/FX100565001033.aspx
7. Internet
Source from
screenshot for Teen Clothing: Girls' & Boys' teen clothing - Yahoo! Shopping, http://shopping.yahoo.com/b:Teen%20Clothing:22438437
10. Users to Author Their Own Content
Web 2.0
Service
Web 1.0
Product
Source from
TheOpenForce.com: Tim O'Reilly, http://www.theopenforce.com/images/tim_oreilly_uc05_large.jpg
11. More Information Contents Less Usability
Learnability
Satisfaction Efficiency
Usability
Errors Memorability
Source from
High-Resolution Photographs of Jakob Nielsen, Nielsen Norman Group, http://www.useit.com/jakob/photos/jakob_speaking2_big.jpg
12. F-Shaped Pattern Reading Web Content
Source from
F-Shaped Pattern For Reading Web Content ,Jakob Nielsen's Alertbox, http://www.useit.com/alertbox/f_reading_pattern_eyetracking.jpgl
13. Usability is A Process
Pervasive Usability
• Integrated approach to
usability
Source from
Profile for Tom Brinck, Amazon.com, http://www.diamondbullet.com/graphics/sub/spot/tom.jpg
14. Pervasive Usability Process
Requirements Conceptual Mockup and
Production Launch
Analysis Design Prototypes
Evaluation
Usability Group User
Inspection Walk Testing
Through
16. Grey Relational Analysis
• A simple and accurate method for multiple attributes
decision problems, especially for those problems with
very unique characteristic
• The formula for estimating of quantization in the space of
Grey relation {P(X );Γ}
• The total Grey relational analysis is then calculated
17. Steps of Grey Relation Analysis
Construct the primitive series
Consult series and comparative series
Normalizing primitive factor space
Second Normalization
Calculate grey relational distances
Calculate max. and min. distances
Calculate distinguished coefficient
Calculate grey relational grade
Ranking grey relational order
18. Data Collection
• 207 subjects were available, 168 (81.16%) returned the
surveys
• Sex is the most for women (62%)
• Age is distributed at 21 to 25 years old (78%)
• Education degree is more getting from college (81%)
• Mean experiences of surfing Internet is 4 years (63%)
54. References
• P. Kotler, 1999. Kotler on Marketing: How to Create, Win and Dominate
Markets, The Free Press, NY.
• D. Buhalis, 2004. Eairlines: Strategic and Tactical Use of ICTs in the Airline
Industry, Information & Management 41(8), 805–825.
• N.R. Kowatha, and T.W. Choon, 2001. Determinants of Website
Development: A Study of Electronic Commerce in Singapore, Information &
Management 39(3), 227–242.
• E.W.T. Ngai, and F.K.T.Wat, 2002. A Literature Review and Classification of
Electronic Commerce Research, Information & Management 39(5), 415–
429.
• T.S.H. Teo, and C. Ranganathan, 2004. Adopters and Non-Adopters of
Business-to-Business Electronic Commerce in Singapore, Information &
Management 42(1), 89–102.
• Jaeki Song, and Fatemeh Mariam Zahedi, 2006. Internet Market Strategies:
Antecedents and Implications, Information & Management 43(2), 222–238.
55. References (Cont.)
• Nielsen, Jacob., 1993. Usability Engineering, Cambridge, MA: Academic
Press.
• Dermot A. McCormack. Web 2.0: The Future of the Internet and Technology
Economy and How Entrepreneurs, Investors, Executives & Consumers Can
Take Ad, Aspatore Books, First Edition, June 15, 2002.
• Andrew Keen. Web 2.0; The Second Generation of the Internet has Arrived.
It's Worse Than You Think, The Weekly Standard, Thomson Gale, February
13, 2006
• Foraker Design. Website Design, http://www.usabilityfirst.com/website
s/index.txl.
• Tom Brinck, Scott D. Wood, and Darren Gergle, 2001. Usability for the Web:
designing web sites that work, Morgan Kaufmann, 12-35.
• Deng, J. L., 1982. Control Problems of Grey Systems, Systems & Control
Letters, 1982(5), 288-294.
56. Contact Information
We would like to hear your suggestions:
Yu-Lung Wu Tien-Chin Wang
Assistance Professor Professor
Department of Information Management Department of Information Management
I-Shou University I-Shou University
E-mail: wuyulung@isu.edu.tw E-mail: tcwang@isu.edu.tw
Sung-Hao(Hausen) Hsieh Chien-Nan(Steven) Chen
Master Student Master Student
Department of Information Management Department of Information Management
I-Shou University Yuan Ze University
E-mail: sunghao.hsieh@gmail.com E-mail: stevenaustin3688@yahoo.com.tw
Pei-Chi Yang
Ph.D. Student
Download this presentation at:
Department of Information Engineering http://hds.homeunix.net/Hausen/20070817.ppt
I-Shou University
E-mail: ypeichi@gmail.com
