Apple, the next king of search? What spotlight search and universal links mean for you.

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Spotlight Search, Universal Links, and You
APPLE:
the next king of
search?

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IAN SEFFERMAN
gm
TUNE Marketing
Console
@iseff

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your mission
control for
mobile

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iOS Spotlight iOS Universal Links Google App Indexing

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SPOTLIGHT
general purpose
iOS search

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UNIVERSAL LINKS
mapping the web
to your app

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APP INDEXING
indexing your app
into Google

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SPOTLIGHT
personalized
(or not)
search content

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SPOTLIGHT
uptake
in apps

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SPOTLIGHT
by category

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SPOTLIGHT
35% in top charts
Top Charts

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UNIVERSAL LINKS
the next generation
of deep links

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UNIVERSAL
LINKS
by category

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Top
Charts
UNIVERSAL LINKS
27% in top charts

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UNIVERSAL
LINKS
engagement
since launch

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if ([userActivity.activityType
isEqualToString:CSSearchableItemActionType])
{
// app was opened via spotlight
}
MEASUREMENT
spotlight referrals

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MEASUREMENT
universal links
referrals
https://alpha.mobileapptracking.com/atomic/new_game_hard.p
hp?partner_id=1234&sub_campaign=October2015
&sub_placement=SpecialTop

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THANK YOU!