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June 11, 2015
8:30am – 3:30pm
Harvard i-lab
Social Media
Academy
#DigSocial
There are just over 3 billion active Internet
users (45% of the world’s internet users)
Source: Jeff Bullas website, April 2015
While Facebook remains the most popular
social media site, its overall growth has
slowed and other sites continue to see
increases in usership.
Source: Pew Research Center, January 2015
Create an alert to monitor error pages
(404s).
Source: online-behavior.com/analytics
Social Media
Academy #DigSocial
Breakfast and Registration
Opening Remarks
Keynote Presentation:
Sree Sreenivasan
Break
Content, Connections, and
Collaboration
Panel: How Harvard Faculty are
Using Social Media Today
Hands-on Exercise
Lunch
Users are People, Too
Social Media, News, and
Emerging Trends
Break
9:15am – 9:30am
9:30am – 10:30am
10:30am – 10:45am
10:45am – 11:15am
11:15am – 12:00pm
12:00pm – 12:15pm
12:15pm – 1:00pm
1:00pm – 1:30pm
1:30pm – 2:00pm
2:00pm – 2:15pm
Capitalizing on the Campaign
8:30am – 9:15am
2:15pm – 2:45pm
2:45pm – 3:15pm
3:15pm – 3:30pm
The Soul of Social
Wrap-up
Nearly 2.1 billion people have social media
accounts
Source: Jeff Bullas website, April 2015
For more helpful tips, visit:
harvard.edu/guidelines
Instagram grew 50% in 9 months and is now
bigger than Twitter in 2014
Source: oursocialtimes.com, December 2014
June 11, 2015
8:30am – 3:30pm
Harvard i-lab
Social Media
Academy
#DigSocial
There are 1.65 billion active mobile social
accounts globally
Source: Jeff Bullas website, April 2015
In June 2014 Facebook (12.3 billion) served
more video views than YouTube (11.3 billion)
Source: oursocialtimes.com, December 2014
Instagram’s per-follower brand engagement
rate is 4.21% higher than any other social
network
Source: Forrester Research, April 2014
Social Media
Academy #DigSocial
Breakfast and Registration
Opening Remarks
Keynote Presentation:
Sree Sreenivasan
Break
Content, Connections, and
Collaboration
Panel: How Harvard Faculty are
Using Social Media Today
Hands-on Exercise
Lunch
Users are People, Too
Social Media, News, and
Emerging Trends
Break
9:15am – 9:30am
9:30am – 10:30am
10:30am – 10:45am
10:45am – 11:15am
11:15am – 12:00pm
12:00pm – 12:15pm
12:15pm – 1:00pm
1:00pm – 1:30pm
1:30pm – 2:00pm
2:00pm – 2:15pm
Capitalizing on the Campaign
8:30am – 9:15am
2:15pm – 2:45pm
2:45pm – 3:15pm
3:15pm – 3:30pm
The Soul of Social
Wrap-up
1 in every 3 professionals in the world has a
LinkedIn account
Source: business2community.com, June 2015
Source: pewinternet.org
Source: oursocialtimes.com,
December 2014
Facebook accounts for 15.8% of total time
spent on the internet.
Source: rocketpost.com, February 2014
A little humor goes a long way on Twitter
Source: blog.hootsuite.com, February 2015
June 11, 2015
8:30am – 3:30pm
Harvard i-lab
Social Media
Academy
#DigSocial
53% of Americans who follow brands in
social are more loyal to these brands
Source: business2community.com, June 2015
Instagram gets 50x more engagement
than Twitter
Source: socialbakers.com, December 2014
LinkedIn does not support hashtags
Source: blog.act-on.com, February 2015
87% of a Facebook page’s engagement
happens on photo posts
Source: business2community.com, June 2015

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Social Media Academy 2015 Facts and Tips

  • 1. June 11, 2015 8:30am – 3:30pm Harvard i-lab Social Media Academy #DigSocial
  • 2.
  • 3. There are just over 3 billion active Internet users (45% of the world’s internet users) Source: Jeff Bullas website, April 2015
  • 4. While Facebook remains the most popular social media site, its overall growth has slowed and other sites continue to see increases in usership. Source: Pew Research Center, January 2015
  • 5. Create an alert to monitor error pages (404s). Source: online-behavior.com/analytics
  • 6. Social Media Academy #DigSocial Breakfast and Registration Opening Remarks Keynote Presentation: Sree Sreenivasan Break Content, Connections, and Collaboration Panel: How Harvard Faculty are Using Social Media Today Hands-on Exercise Lunch Users are People, Too Social Media, News, and Emerging Trends Break 9:15am – 9:30am 9:30am – 10:30am 10:30am – 10:45am 10:45am – 11:15am 11:15am – 12:00pm 12:00pm – 12:15pm 12:15pm – 1:00pm 1:00pm – 1:30pm 1:30pm – 2:00pm 2:00pm – 2:15pm Capitalizing on the Campaign 8:30am – 9:15am 2:15pm – 2:45pm 2:45pm – 3:15pm 3:15pm – 3:30pm The Soul of Social Wrap-up
  • 7. Nearly 2.1 billion people have social media accounts Source: Jeff Bullas website, April 2015
  • 8. For more helpful tips, visit: harvard.edu/guidelines
  • 9.
  • 10. Instagram grew 50% in 9 months and is now bigger than Twitter in 2014 Source: oursocialtimes.com, December 2014
  • 11.
  • 12. June 11, 2015 8:30am – 3:30pm Harvard i-lab Social Media Academy #DigSocial
  • 13. There are 1.65 billion active mobile social accounts globally Source: Jeff Bullas website, April 2015
  • 14.
  • 15. In June 2014 Facebook (12.3 billion) served more video views than YouTube (11.3 billion) Source: oursocialtimes.com, December 2014
  • 16. Instagram’s per-follower brand engagement rate is 4.21% higher than any other social network Source: Forrester Research, April 2014
  • 17. Social Media Academy #DigSocial Breakfast and Registration Opening Remarks Keynote Presentation: Sree Sreenivasan Break Content, Connections, and Collaboration Panel: How Harvard Faculty are Using Social Media Today Hands-on Exercise Lunch Users are People, Too Social Media, News, and Emerging Trends Break 9:15am – 9:30am 9:30am – 10:30am 10:30am – 10:45am 10:45am – 11:15am 11:15am – 12:00pm 12:00pm – 12:15pm 12:15pm – 1:00pm 1:00pm – 1:30pm 1:30pm – 2:00pm 2:00pm – 2:15pm Capitalizing on the Campaign 8:30am – 9:15am 2:15pm – 2:45pm 2:45pm – 3:15pm 3:15pm – 3:30pm The Soul of Social Wrap-up
  • 18. 1 in every 3 professionals in the world has a LinkedIn account Source: business2community.com, June 2015
  • 21. Facebook accounts for 15.8% of total time spent on the internet. Source: rocketpost.com, February 2014
  • 22. A little humor goes a long way on Twitter Source: blog.hootsuite.com, February 2015
  • 23. June 11, 2015 8:30am – 3:30pm Harvard i-lab Social Media Academy #DigSocial
  • 24. 53% of Americans who follow brands in social are more loyal to these brands Source: business2community.com, June 2015
  • 25. Instagram gets 50x more engagement than Twitter Source: socialbakers.com, December 2014
  • 26. LinkedIn does not support hashtags Source: blog.act-on.com, February 2015
  • 27. 87% of a Facebook page’s engagement happens on photo posts Source: business2community.com, June 2015