Campus Collaboration 2016 Presentation Slides

June 16, 2016
12:45 – 5:00pm
Harvard Faculty Club
Digital Academy:
Campus Collaboration
#DigCollab

1:00 – 1:15pm Opening Remarks
1:15 – 2:00pm Keynote Presentation: Brian Kenny
2:00 – 2:30pm How Digital Communications can Support Multimedia
Producers
2:30 – 3:00pm How to Sell UX to Leadership
3:00 – 3:30pm Break
3:30 – 4:00pm How Harvard Executives Look to Digital Strategy
4:00 – 4:30pm Supporting Harvard Students and Deans with Digital
Tools
4:30 – 5:00pm Making Digital Content Accessible to All
5:30 – 7:00pm Felipe’s Roof Deck
Schedule

Join the conversation on Twitter
#DigCollab

Making Your Creativity Effective
The Role of Audience & How Digital Strategists Can Help
Ned Brown, Executive Producer
HPAC | Thursday, June 16th, 2016

2
“video”
videre (latin): to see Visual storytelling
films
slideshows
timelapse photography
cinemagraphs
documentaries
news
visual press releases
promos
backgrounds
trailers
virtual reality / 360 video
the next thing technology allows us to create…

4
The Creative Process
•  Step 1: Defining the concept
–  Goal & Audience
•  What are you trying to achieve?
•  Who are you trying to reach?
•  How do they consume media?
•  Where do they consume media?
•  Now we’re ready to start talking
about a format and creative
treatment.

5
Controlling what you can
•  Proactive vs. Reactive Storytelling
–  Creative Control
•  What stories can you tell
•  How can you tell them

6
The role of audience
•  Ideal: determinant in every decision you
make throughout the creative cycle.
•  Real: there is a natural hope that an
asset can be effective for multiple
audiences, or on multiple platforms. Or,
the audience is not clear until it’s too late
to tailor the concept and maximize
effectiveness.
•  Key Message: sooner the discussion,
the better.
(Killing two birds with one stone)

7
Production Decisions
•  Publication platform
•  Type of asset (film, short, teaser)
•  Style (filmic vs. academic)
•  Tone (inspiring, informative, impactful)
•  Length
•  Level of detail/complexity
•  Type of Narrative (interview/VO/text)
•  Focal length
•  Level of production, resource allocation

8
MY
GIANT
FACE IS
GOING TO
EAT YOU

9
Questions to Ask
•  Who are we aiming our messaging at?
•  How do we best reach them?
•  Does our target audience even consume
video?
•  What devices do they watch on?
•  What are their attention spans?
•  What do they respond to?

10
How can the D-Strats help?
•  We love Digital Strategists, because we
love people who make us look good.
•  Creative + Strategic
•  Discussion in pre
–  Result: a more effective primary
asset, with potential for secondaries
•  Discussion in post
–  Result: a stronger rollout

Ned Brown
ned_brown@harvard.edu | June 16, 2016
Thank you.

Project management and
digital strategy to support
video teams
Catherine Seraphin

Using your superpowers
on the multimedia
justice league!

Know your
league’s
superpowers!
Take advantage of team members’ strengths —
and learn new ones!

Teach others
your
superpowers!
Make sure other people can do what you do —or make
documentation!

Step in when a
superhero is
down!
Learn others’ superpowers and help with
others’ tasks related to your
superpowers

Use your
weapons
appropriately!
What tools workfor you, your workflow, and most
importantly, who you’re working with

When powers
Face-to-Face time is
valuable for any league!

Adapt to
different
formats!
Stay abreast of new trends and
capabilities!

Don’t be a
creativity
villain!
Don’t stifle your videographers’ creative
superpowers!

THANKS!Questions?
Be my hero:
@CJSeraphin
catherine_seraphin@harvard.edu

Dorian
Freeman

6/16/16

How
to
Sell
UX
to
Leadership

What
is
User
Experience?

“Every
aspect
of
the
user's
interacHon
with
a
product,
service,
or

company
that
make
up
the
user's
percepHons
of
the
whole.”

-‐UXPA

Why
spend
Hme
on
UX?

•  Reduce
support
calls,
training
and

documentaHon

•  ROI
of
UX

•  $1
-‐
$10
-‐
$100

•  Bad
UX
is
dangerous

How
can
I
convey
the
importance?

•  Grow
understanding

– Show
your
work

– Share
arHcles

– Invite
experts

– Talk
to
everyone
about
it

What
do
I
need
to
know?

•  Understand
your
users

–  Become
the
resident
expert

–  Talk
to
your
users

–  Do
more
user
research

What
do
I
need
to
know?

•  Understand
your
business

–  Balance
user
needs
with
business
needs

–  Become
the
resident
expert

–  Learn
as
much
as
you
can

What
do
I
need
to
do?

•  Create
a
strategy

– Have
you
heard
rumblings
from
users?

– Have
you
heard
noise
from
stakeholders?

– Is
there
something
you’ve
wanted
to
test?

Deﬁning
a
UX
Design
Strategy
by
Jim
Kalbach

What
do
I
need
to
do?

•  Get
data
and
evidence

– Do
some
quick
user
tesHng

•  Communicate
your
ﬁndings

– Tailor
your
report
to
your
audience

What
do
I
need
to
do?

•  Make
the
proposal

– Focus
on
the
value
for

the
business

•  Accept
small
wins

– The
more
you
do,
the

more
it
will
become
rouHne

To
sum
up:

•  Good
UX
saves
money!

•  Create
awareness

•  Understand
your
users

•  Understand
your
business

•  Create
a
strategy

•  Tell
the
right
story
in
your

proposal

What
help
is
there
for
me?

•  Harvard
UX
Group

•  Accessibility
Group

•  User
Research
Center

•  Books,
websites,
blogs,
twi`er,
etc.

QuesHons?

h`p://Hnyurl.com/harvarduxgroup

h`p://accessibility.huit.harvard.edu/

h`p://urc.library.harvard.edu/

dorian_freeman@harvard.edu

Presenta(on
to
the
Digital
Academy

June
2016

Prac%ce

Where
We
Are
Going

Strategy

We
are
partnering
with
communica%ons
officers
to
plan
communica%ons
and

share
and
proliferate
best
prac%ces.

Ex:

•  Coordina(on
among
VPs,
EVP
and
communica(ons
staff.

•  Broadcast
email
review
process
to
help
op(mize
(ming
of
messages

•  Collabora(on
with
Crisis
Management
Team
to
develop
crisis
manual

Execu%on

We
are
refining
internal
processes
and
engaging
third
party
vendors
to
improve

execu%on.

Ex:

•  Branding
guidelines

•  Sale
Force
Marke(ng
Cloud
pilots

•  IT
Security
Oversight
CommiOee

Talent
&
Culture

We
are
building
a
stronger
team.

Ex:

•  Dedicated
Email
Marke(ng
and
Systems
Manager

•  Emergency
management
commiOee
with
representa(ves
from
schools

Infrastructure
&

Innova%on

We’re
inves%ng
in
new
infrastructure
and
innova%on.

Ex:

•  HAIG

-‐
President’s
Administra(ve
Innova(on
Fund

COLLEGE
Digital Collaboration  
 
Engaging students and leadership in process and
content

COLLEGE
It’s a crowded landscape
•  > 50 social media channels
•  > 100 websites
•  dozens of daily emails
•  new student mobile apps
•  evolving technology
•  multiple constituent groups, multiple
voices, multiple goals

COLLEGE
How do we break through the noise to
create eﬀective, relevant, and
interesting channels and content?

COLLEGE

transparency
authenticity
-
engage
absorb

COLLEGE
Why Instagram?
•  Visual
•  More manageable
•  No reaction/response is acceptable
•  Ideal match with our goals
–  Sharing the Dean’s journey
–  Introducing the Dean to the Harvard College
community
–  Building community
–  Maintaining authenticity – students and staﬀ
actually witnessing Dean Khurana taking – or
stepping into – the photos

COLLEGE
The process
•  Developing guidelines
– Deﬁning rules and roles
•  Preparing the soft launch/dry run
– A chance to get acclimated
•  Preparing for the real launch
– First Year Scavenger Hunt
– Links in emails
– Getting the College on board

COLLEGE
The challenges
•  Making the case
– What about Twitter? Shouldn’t I be blogging?
•  Addressing concerns while building
excitement
– How often do I need to post?
•  Understanding the platform

COLLEGE
Why mobile?
•  Opportunity / timing
•  Mobile was missing from the equation
•  Students were going to create their own
app

COLLEGE
The process
•  Discussion
•  Assessment and alignment
•  Documentation and strategy
•  Student and administration collaboration
•  Development
•  Quiet launch
•  Launch/rollout (multi-tiered)

COLLEGE
The challenges
•  First time collaborating with students on a new [primary]
communication platform
•  Aligning goals and visions
–  Diﬀerent needs and wants
•  Giving students a voice
–  Taking risks
•  Setting expectations
–  Not the kitchen sink
–  Roles
–  Involvement levels
•  Guiding but not managing
•  Securing resources
•  Students graduating

Omni
@
Harvard
College

Role
deﬁni3ons

Strategy
and
Project
Lead

Lori
LoTurco

Key
Stakeholders
(decision-‐makers:
provide
direc5on
and
content)

Staﬀ:
Rakesh
Khurana,
Joan
Rouse,
Lori
LoTurco

Students:
Ava
Nasrollahzadeh,
Dhruv
Goyal,
Jason
Herrmann,
Hugo
Yen

CMS
Manager

Jill
Casey
(back-‐up:
Lori
LoTurco,
Jason
Herrmann,
and
HappyFunCorp)

Github
Manager

HappyFunCorp
with
Jason
Herrmann
(back-‐up:
Bill
Barthelmy)

Qualtrics
Manager

Jill
Casey
(back-‐up:
Lori
LoTurco)

hcmobile@fas
Email
Manager

Jill
Casey
(back-‐up:
Lori
LoTurco)

Support

HappyFunCorp
(back-‐up:
Jason
Herrmann)

Omni
Beta
Release
Strategy

Objec5ves:

Awareness
among
undergraduate
body

Suﬃcient
user
base
for
debugging

Feedback
for
app
improvement/features

Promo5on
of
VenUull

Approach:

Mail
merge
+
lists
<Sunday
-‐
Wednesday>

UC
Prez
account
(Sunday
evening)

UC
list
reps
(Monday
aernoon/evening)

Other
lists
(Tuesday
-‐
Wednesday)

Crimson
ar5cle
<Monday>

Featured
ar5cle
(Monday
morning)

Discrete
Facebook
posts
<Monday
-‐
Tuesday>

Infographics/screenshots

Post
as
users
+
in
FB
groups

Tabling
(publicity,
feedback)
<Tuesday
-‐

Friday>

Poster
with
app
screenshots/features

Annenberg
+
Houses

Candy/treats

COLLEGE
The most important things we’ve
learned
•  Build relationships, build trust
•  Set expectations
•  Maintain transparency in both process
and product
•  Take risks

Collaborating to Improve
Digital Accessibility
Kyle Shachmut June 16, 2016

2
Explaining Digital Accessibility
defining the problem, how assistive tech works & demo
Necessary Collaboration
places to start when striving for accessibility
Resources at Harvard
where to connect as you improve digital accessibility
HarvardX
examples of improvements: big and small
1
2
3
4

What is
Accessibility?
3
digital accessibility —
making electronic content
available to and usable by
everyone, including and
especially people with
disabilities

Access from personal experience
4
changing tech should
enable greater access
analogue
accommodations model
digital
universal design possible

5
Why Strive for Accessibility?
• improve usability of digital
content for everyone, including
people w/disabilities (PWD)
• improve overall user
experience
• enhance clarity for non-native
English speakers
• Legal considerations
• reduce development effort
when accessibility considered
from the start
• lower cost when problems
addressed before users
encounter accessibility barriers
• increase search engine
optimization & content
findability
• demonstrate inclusiveness

*Web Content Accessibility Guidelines
WCAG* 2.0 (W3C)
6
Perceivabl
e
Operable
Understandable
Robust
Information & user interface components must be
presentable to users in ways they can perceive.
User interface components and navigation must be
operable.
Information and the operation of user interface must
be understandable.
Content must be robust enough that it can be
interpreted reliably by a wide variety of user agents,
including assistive technologies.

to conform, an entire site must meet all criteria for a
given level
WCAG 2.0 - Conformance Requirements
7
A
AA
AAA
For Level A conformance (the minimum level of
conformance), the Web page satisfies all the Level A
Success Criteria, or a conforming alternate version is
provided.
For Level AA conformance, the Web page satisfies all
the Level A and Level AA Success Criteria, or a Level
AA conforming alternate version is provided.
For Level AAA conformance, the Web page satisfies
all the Level A, Level AA and Level AAA Success
Criteria, or a Level AAA conforming alternate version
is provided.
23
13
25

screen reader exploration of website accessibility
‣ AU (accessible):
https://www.washington.edu/accesscomp
uting/AU/after.html
‣ AU (inaccessible):
uting/AU/before.html
‣ About Accessible U:
uting/AU/
8
Accessibility Barrier Demo
Using a screen reader, we will explore the
Accessible University 3.0 site from UW’s DO-IT
Center. The links display the same site with and
without accessibility improvements that are very
apparent to users of assistive technology. The
“about” link explains the accessibility
enhancements that make all the difference.

9
HarvardX
1
2
3
4

Accessibility Implementation Roadmap
10
Get Started
‣ learning
‣ ownership
‣ manageable
‣ individualize
d
Be Strategic
‣ leadership
‣ integration
‣ SWOT
‣ prioritization
Expectations
& Capacity
‣ goals &
standards
‣ measuremen
t
‣ internal
capacity
‣ vendor
management
Select Project
‣ impact
‣ feasibility
‣ core to
mission
‣ build
momentum
Communicate
‣ accessible
platforms
‣ integrate
stories
‣ share
projects

11
Get Started
learn
find knowledgeable
sources on your
area of interest
individual
efforts
single contributor
projects to start
pilot projects within
your organization
do the
basics
learn & start with
basics
document structure,
image description
connect
with others
find others working
on a11y even if not
in your immediate
work group

12
Be Strategic
leadership
buy-in
executive buy-in is
strongest success
indicator
prioritize
according to user
need, core
business & impact
ROI
finances &
services
budget for time,
testing resources
make accessibility
part of each project
sustainability
cannot depend
solely one single
person
create a11y culture

13
goals &
standards
‘SMART’ goals
set goals
appropriate to
primary uses
Develop Expectations & Capacity
expectations are important internally & externally
measure
define key metrics
set up ways to test,
automated &
manual
accountability
determine who is
responsible
ensure appropriate
support
training &
partnerships
form communities
of practice
share trainings to
build capacity

ensure entities doing work on behalf of your department are
aware of expectations around accessibility
‣ ensure vendors are aware of
accessibility expectations
• NEVER assume accessibility just
based on a quick “yes”
• perform some level of testing
• ask questions about their processes
‣ ensure all vendors sign
Harvard’s ‘accessibility contract
rider’
• available via HUIT & Disability
Services 14
Develop Expectations & Capacity:
Vendors

find a key area to make initial improvements
‣ goal: build momentum & increase buy-in
on your team
• achievable given resources, expertise & scope
‣ play to your team’s strengths
• find a tool or service related to your core
business
‣ high impact work should be prioritized
• more resources & increased ROI
15
Select an Accessibility Project

share your work internally & externally
‣ use accessible communication means
• accessible PDFs, captioned video, web best
practices, enable social media accessibility, etc
‣ share with others your accessibility
improvements
• can be ‘special’ features
• share accessibility work as part of normal comms
‣ make accessibility part of your “story”
• more resources & increased ROI
16
Communicate about Accessibility

stay aware of platform updates
‣ Twitter can now provide
accessible images
• this requires you to turn it on
• full details:
https://support.twitter.com/articles/20
17466020174660#iOS
17
Communicate - social media

Accessibility Implementation Roadmap
18
Get Started Be Strategic
Expectations
& Capacity
Select ProjectCommunicate

Accessibility
Implementation
Cycle
19
successful accessibility
initiatives require
continuous effort,
resources, and
improvement sustained
over time
Get Started
Be Strategic
Expectation
s
& Capacity
Select Project
Communicate
Accessibility
Implementation
Cycle

20
HarvardX
1
2
3
4

accessible document creation
HX Accessibility: get started
21

organization + accessibility leadership, short & long term goals,
HX Accessibility: be strategic
22

measure / a11y tool & internal PD/trainings
HX Accessibility: build capacity
23

Ricoh copiers
Accessibility: vendors
24

HarvardX Annotation Tool
HX Accessibility: project &
communication
25

Accessibility
Implementation
Cycle
26
successful accessibility
initiatives require
continuous effort,
resources, and
improvement sustained
over time
Get Started
Be Strategic
Expectation
s
& Capacity
Select Project
Communicate
Accessibility
Implementation
Cycle

27
HarvardX
1
2
3
4

great resources at Harvard that include accessibility as part
of an overall usability & UX approach
Resources: Usability
‣ Harvard UX group
• networking & resources from HX
professionals
• Dorian Freeman, Harvard Web Publishing
• http://tinyurl.com/harvarduxgroup
‣ User Research Center (URC)
• Amy Deschenes, UX & Harvard Libraries
• http://urc.library.harvard.edu/
28

cross-functional team providing great accessibility
resources
HUIT accessibility committee
‣ accessibility.huit.harvard.edu
• resources for everyone:
developers, content contributors &
administrators
29

University Disability Services
‣ accessibility.harvard.edu
• documentation
• resource for “what to do if….”
‣ Local Disabilities Coordinators
(LDC) network
• every unit has an affiliate who
works on public accommodations
or student access services
30

31
Project Manager for Accessibility
Kyle Shachmut
kyle_shachmut@harvard.edu

Campus Collaboration 2016 Presentation Slides

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