To understand the Digital marketing models (SEO, SEM, SMM). How to Build a Static & dynamic website. Run digital campaigns for corporates and education institutes. To Understand marketing effectiveness. To understand how digital marketing campaigns (Google AdWords and other social media campaigns) take place.

1. Different Ways Of
Digital Marketing
Harshit Yadav
19BSP1052

2. 01
Expert Training Institute running successfully since
2012 in New Delhi. Mr. Udit Khanna- founder.
02
ETI is the multi-channel platform equipped with different
sorts of training for digital marketing along with services
.
03
04
ETI has successfully placed 2000+ students and
interns.They offer PPO also.
05 Revenue of the company is almost 1 Crore.
ETI is having two offices (Rohini and Janakpuri) In
New Delhi.
About Company

3. Services Offer by ETI
Online training : They
focus on imparting 100%
practical, personalised and
live training to students
and interns.
SEM (Search Engine Marketing)
PPC(Pay Per Click)
Email Marketing.
Website development: ETI
provide different type of
website such as Static,
Dynamic, Ecommerce.
SMM (Social Media Marketing)
Facebook ,Twitter, LinkedIn, Tiktok
Instagram,
SEO (Search Engine Optimization)
ETI provide both On-page and Off
page SEO.

4. q To understand the Digital marketing models (SEO, SEM, SMM).
q How to Build Static & dynamic website.
q Run digital campaign for corporates and education institute.
q To Understand marketing effectiveness.
q To understand how digital marketing campaign’s (Google AdWords and other
social media campaign’s) take place.
Objective

5. 1. A challenge to reach the population
which is still not using the internet.
2. Keeping pace with new trends and
technology.
3. High chances of failure of digital
marketing campaigns because different
marketing options available.
4. Data Analysis is very important and
very few people are professional and
able to understand.
Strength
Opportunities
Weakness
Threat
1. Storage of data with full security is still
a big question mark.
2. Analysing the data in a wrong way can
lead to damaging results which is found
in a lot of companies.
3. With the growth of this digital platform,
Negative opinions and review which is a
high risk for the marketers.
1. More and More employment
for the youth as this field is just
growing.
2.Increase the reach of your brand,
therefore, leading to direct profit.
3. Earn money apart from their
primary business e.g. space for
ads on website, affiliate marketing
in e-commerce etc.
1. Easy to target and reach more
audience at a cheaper price.
2. Campaigns can be easily
customized our business
requirements.
3. Being recognized as a brand has
become much easier.
4. You do not require a large team to
do digital marketing campaigns.
SWOT ANALYSIS

6. T
Targeting
People of
different
profession and
age group
From 18-25,
26-35, 36 and
above
18-25 because
they are the
youth and
inexperienced
needing
certification to
boost up their
skill sets and
CV
S
Segmentation
P
Positioning
STP Marketing Model
The institute as
one stop shop
for all learnings
on digital
marketing with
proper
certification
from various
partners like
Google, etc

7. Porter's 5 Forces

8. q The promotion of products or services via one or more forms of electronic media.
Digital Marketing
Scope
q Internet User in 2013 -16% , 2014 -31% in and 2017 -34.4% increase rapidly day by day.
q More than 40% business depends on Digital marketing.
Need of Digital Marketing
q Cost
q Tracking
q Target Audience
q Interactive
q Digital Revolution
Different Types of Digital Marketing
q SEO (Search Engine Optimization)
q SEM (Search Engine Marketing)
q SMM (Social Media Marketing)
q Website Development
q Inbound and Outbound Marketing

9. (Search Engine Optimization)
IMPORTANT ON PAGE SEO FACTOR
01 Crawlable
website
07 User-friendly
URLs
02 Site
architecture
08 Well-targeted
content
03 Quality
outbound links
09 Keyword
optimization
04 Website
speed
10 Image
Optimization
05 Mobile
friendly
11 Readability
and UX
06 Use of
HTTPS
12 Click-through
Rate(CTR)

10. Analysis of On page SEO

11. (Search Engine Optimization)
OFF PAGE SEO FACTORS
Directory
Submission
Social
Network
Blogging
Forum
Posting
Online
Answer
Review
Event
Submission
Posts

12. (Search Engine Marketing)
Two Types of Ads
q Text Ads:
q Display Ads:
It can run to promote:
q Sales
q Leads
q Website Traffic
q Brand Awareness and reach
q App promotion
Analysis on different criteria:
q Device
q Network
q Location
q Demographic
q Keywords
Moderate
High
Moderate
High
Low
Display Ads
Text Ads

13. Analysis of SEM

14. Social Media
Marketing
Key element of Effective SMM:
q Creating an audience persona
q Goal-setting and objectives.
q Budgeting
q Resourcing/team building
q Research
q Choosing your platforms
q Producing content
q Tracking analytics
Different platforms:
q Facebook
q Twitter
q Tiktok
q LinkedIn
q WhatsApp
q YouTube
q Pinterest
q Intagram

15. Recomendation
Paid social media campaigns should be
run twice a week to increase the online
presence of the brand.
Website should be revamped once in
every 3 months to keep up with the
trending designing layouts.
Website should be revamped once in
every 3 months to keep up with the
trending designing layouts in the e-
commerce industry.
Content marketing team should be trained
on basis of what makes and content
effective for search engine optimisation.
Conclusion
The successful completion of this
internship indicates that the futures of
marketing is in the hand of digital.
Digital media is the best platform to
convert a product to a brand.
Brand can able to engage their target
group in an effective way through digital
platforms. Digital platforms help to
increase the impact of brand recall in
target groups.
Brand can able to engage their target
group in an effective way through digital
platforms.