2. EXECUTIVE SUMMARY
With a goal of providing easy access to parkings
all over the city the app aims at bridging the gap
between people and authorized parkings.
The app lets you find the parking nearby to the
destination you want to arrive at and can navigate
the way through as well.
3. WORY NOT PEOPLE THE CITY PARKING
FINDER APP IS HERE.
YOU ARE NOW JUST A CLICK AWAY FROM
PARKING YOUR CAR AT RELIABLE
PARKING SPOT.
4. FEATURES
• Shows real time live view of parking
available.
• Price of the parking the car.
• Navigation services to navigate through
the way till the parking.
• A premium version will offer service at just
Rs. 100 which will allow a user to access
the app without an internet connection.
5. HOW TO USE THE APP
• Turn on the navigation service and then
type the name of the area where you are
headed towards. The app will show you
different options for parking with the price
available. Click on the option and navigate
your way through.
6. SITUATION ANALYSIS
• Finding an authorized parking nowadays has
now become very difficult. Towing services are
nowadays towing many cars daily which causes
chaos and unnecessary fines.
• The City Parking Finder app helps to find an
authorized parking at a particular place and
shows the amount of money that parking
charges and includes other features such as
number of free spots in the parking etc.
7. GOAL
• To provide hassle free service of finding a
parking.
• To help users park there car at authorized
parking.
• To help curb traffic jams due to
unauthorized parking on the road.
8. IDEAL PLATFORM
• A Smart phone
WHY?
• Mobile user base increasing over the
years.
• Ease of sending notifications
• Offers better personalization.
9.
10. STRATEGY
TARGET MARKET
• The target market involves almost all the adults who are
able to drive and have a valid driving license.
The app specially solves the problems of
• People who's daily activities include driving at various
places to meet clients etc.
• A foreigner who doesn't’t know much about the city.
11. COLLABORATIONS
• It involves collaboration with different
private parking owners, public parking
owners(Municipal corporations) before
listing them on the app.
12. COMPETITORS
• The app is with a pretty new concept so
there are no competitors of this app as of
now but apps like Google maps offer a
similar kind of service which is indirectly
related to our concept so it can be one of
our potential competitor.
13. CONTEXT
• Political Environment- The application will have to follow
guidelines to make the app legal and it will have to take
government’s permission before publishing it.
• Social environment- The app will have a great social
effect as it will help curb city with the problem of traffic
jams.
• Economic Environment- The app also takes care of
economic environment as the app is free for consumers.
An upper premium version is also available at just
100Rs.
14. HOW TO CREATE THE BUZZ?
SENDING INVITES VIA E-MAILS TO JOIN
THE APP(Mailchimp would be the ideal
platform)
Proving a fill-up form to get the data base.
15. AGGRESSIVE SMO(Social media
marketing)
• Marketing on various Social media
channels such as Facebook, Instagram,
Snapchat etc.
• Rotating invites in whatsapp groups to join
the app.
16. SEO(Search engine optimization)
• Providing relevant keywords on the play
store so that people can locate the app
easily with those keywords.
• Writing articles about the App offerings
and make them appear on first rank on
google.
17. TACTICS
Service
• Convenience to customers
Brand
• City Parking Finder
Price
• Basic free version
• premium version for Rs.100
Incentives
• 50% off on first parking
• 10% off on paying online
Distribution
• Google play
18. IMPLEMENTATION
• Verifying and Registering with all the city parking
owners.
• Putting all the relevant information on the app.
• Polls for people to ask their suggestions.
• Prototype
• Publishing
19.
20. DISCLAIMER
• This Mobile app marketing ppt is
prepared by Harshit Arora under the
guidance of professor Sameer Mathur.
