SlideShare ist ein Scribd-Unternehmen logo
1 von 13
BY : Group 4
Amisha Gunderia
Manali Malavade
Srushti Gujjanwar
Sanskruti Mahajan
 For diabetes patients, daily injections are an uncomfortable and
often painful part of life. With multiple injections required every
day, anxiety and fear are typical emotions a patient may have when
diagnosed with diabetes, especially for children and those with a
fear of needles. Traditionally thought of as an unavoidable part of
treatment, injection therapy and the pain and discomfort it causes
has become one of the major concerns of diabetes patients.
 However, thanks to Terumo Corporation (Terumo), a Tokyo based
medical equipment manufacturer, this traditionally held view is
changing.
 The usual method of manufacturing needles is to hollow out a tiny
cylinder of metal. But it is extremely difficult to make ultra thin
needles this way, because the thinner the cylinder, the more difficult the
procedure becomes
 Terumo turned to Okano, a company whose skilled craftsmanship
boasts a high level of technology despite its small size. Working
together with Okano, Terumo was able to innovate the world’s thinnest
needle for insulin injections.
 The new syringe is marketed as the Nanopass 33 syringe and went on
to the market in July 2005.
The intellectual property rights were essentially recognized
and accepted all over the world due to some very important
reasons.
To provide an incentive to individuals for new creations
To accord due recognition to the creators and inventors
To ensure material reward for intellectual property
To make available genuine and original products.
Because Terumo is a multinational corporation at the
forefront of innovating new medical technologies, protecting
its intellectual property (IP) is an important part of its
business strategy. Securing IP rights (IPRs) deters copying
and gives the company a competitive advantage, allowing it
to continue to develop medical products that help people.
This innovation uses primarily 2 IPRs:
1. PATENT
2. TRADEMARK
PATENT:
 A patent is a type of intellectual property that gives its owner the legal
right to exclude others from making, using, or selling an invention for a
limited period of time in exchange for publishing an enabling disclosure
of the invention
 A patent is important because it can help safeguard your invention. It
can protect any product, design or process that meets certain
specifications according to its originality, practicality, suitability, and
utility. In most cases, a patent can protect an invention for up to 20
years. This time period starts soon as you file your patent.
 Terumo has filed an application under the Patent Cooperation Treaty
(PCT) system in 2003 (published in 2004) for its tapered and liquid
introducing injection needle. By 2010, the company had hundreds of
PCT applications.
Patented technology :
1. Slim double tapered shape
2. Asymmetrical bevel
Slim double tapered shape :
The slim double tapered shape reduces the pain during stinging and
bleeding, while holding down the insulin injection force significantly,
which usually increases as the diameter of the needle becomes smaller.
Thanks to the slim shape up to the base of the needle and the gentle
taper angle, the force applied to the needle is dispersed and the strength
is more easily achieved.
Asymmetric bevel:
Terumo has developed an asymmetric bevel that cuts the skin
instead of puncturing it. This effectively decreases penetration
resistance.
TRADEMARK:
 A trademark is a type of intellectual property consisting of a
recognizable sign, design, or expression that identifies products or
services from a particular source and distinguishes them from others.
The trademark owner can be an individual, business organization, or
any legal entity.
 Recognizable trademarks also help to build a brand’s reputation. An
effective trademark can influence the buying decisions of consumers
and bring to mind positive, powerful messages about your brand
The company also places an emphasis on protecting its
company and product names. It registered a trademark for
its company name and logo with the United States Patent
and Trademark Office (USPTO), which is an update to prior
registrations in the 1960s and 1980s.
Terumo’s innovative product has not only been a financial success for
the company, but it has also helped patients around the world lead
better lives. Protecting its IP for innovations such as the Nanopass 33
needle has given the company the freedom to continue to develop new
medical products and create new manufacturing processes that
reduce the end cost to the patient. Terumo has also capitalized on the
success of the Nanopass 33 needle to educate the public on diabetes
and dispel many of the myths surrounding the disease. The case of
Terumo and the Nanopass 33 needle is an example of a company
using R&D, innovation and IPRs to grow and make a positive social
impact.

Weitere ähnliche Inhalte

Was ist angesagt?

Blockchain: A Potential Game-Changer for Life Insurance
Blockchain: A Potential Game-Changer for Life InsuranceBlockchain: A Potential Game-Changer for Life Insurance
Blockchain: A Potential Game-Changer for Life InsuranceCognizant
 
Political Economical Social Technology (PEST) Analysis of Samsung
Political Economical Social Technology (PEST) Analysis of Samsung Political Economical Social Technology (PEST) Analysis of Samsung
Political Economical Social Technology (PEST) Analysis of Samsung Lavina Tantra
 
Nanotechnology in Defence Sector
Nanotechnology in Defence SectorNanotechnology in Defence Sector
Nanotechnology in Defence Sectorsumeetbrar007
 
Samsung Galaxy J7 PPT, Business Plan from Introduction to Growth
Samsung Galaxy J7 PPT, Business Plan from Introduction to GrowthSamsung Galaxy J7 PPT, Business Plan from Introduction to Growth
Samsung Galaxy J7 PPT, Business Plan from Introduction to GrowthCharul Arora
 
Future prospects of nanobiotechnology
Future prospects of nanobiotechnologyFuture prospects of nanobiotechnology
Future prospects of nanobiotechnologyAbida Rehman
 
Applications of nanotechnology
Applications of nanotechnology Applications of nanotechnology
Applications of nanotechnology Sarmad Adnan
 
History of nanotechnologies - Nanoscience and nanotechnologies
History of nanotechnologies - Nanoscience and nanotechnologiesHistory of nanotechnologies - Nanoscience and nanotechnologies
History of nanotechnologies - Nanoscience and nanotechnologiesNANOYOU
 
Hs nanotechnology and electronics presentation updated_september_2011
Hs nanotechnology and electronics presentation updated_september_2011Hs nanotechnology and electronics presentation updated_september_2011
Hs nanotechnology and electronics presentation updated_september_2011ananthababuanu
 
The Organizational Culture At Nokia
The Organizational Culture At NokiaThe Organizational Culture At Nokia
The Organizational Culture At Nokiaboka manush
 
Ovonic Unified Memory(Ppt)
Ovonic Unified Memory(Ppt)Ovonic Unified Memory(Ppt)
Ovonic Unified Memory(Ppt)pratik201289
 
nano science and nano technology
nano science and nano technologynano science and nano technology
nano science and nano technologyAnmol Bagga
 
Wearable Electronics
Wearable ElectronicsWearable Electronics
Wearable Electronicssanjay kumar
 
Mems & nems technology represented by k.r. bhardwaj
Mems & nems technology represented by k.r. bhardwajMems & nems technology represented by k.r. bhardwaj
Mems & nems technology represented by k.r. bhardwajBKHUSHIRAM
 
Samsung Company Profile
Samsung Company ProfileSamsung Company Profile
Samsung Company ProfileRika Lestari
 

Was ist angesagt? (20)

Blockchain: A Potential Game-Changer for Life Insurance
Blockchain: A Potential Game-Changer for Life InsuranceBlockchain: A Potential Game-Changer for Life Insurance
Blockchain: A Potential Game-Changer for Life Insurance
 
Political Economical Social Technology (PEST) Analysis of Samsung
Political Economical Social Technology (PEST) Analysis of Samsung Political Economical Social Technology (PEST) Analysis of Samsung
Political Economical Social Technology (PEST) Analysis of Samsung
 
Samsung SWOT Analysis 2018
Samsung SWOT Analysis 2018Samsung SWOT Analysis 2018
Samsung SWOT Analysis 2018
 
Nanotechnology in Defence Sector
Nanotechnology in Defence SectorNanotechnology in Defence Sector
Nanotechnology in Defence Sector
 
Nano technology
Nano technology Nano technology
Nano technology
 
Samsung Galaxy J7 PPT, Business Plan from Introduction to Growth
Samsung Galaxy J7 PPT, Business Plan from Introduction to GrowthSamsung Galaxy J7 PPT, Business Plan from Introduction to Growth
Samsung Galaxy J7 PPT, Business Plan from Introduction to Growth
 
Future prospects of nanobiotechnology
Future prospects of nanobiotechnologyFuture prospects of nanobiotechnology
Future prospects of nanobiotechnology
 
Applications of nanotechnology
Applications of nanotechnology Applications of nanotechnology
Applications of nanotechnology
 
Memristor ppt
Memristor pptMemristor ppt
Memristor ppt
 
History of nanotechnologies - Nanoscience and nanotechnologies
History of nanotechnologies - Nanoscience and nanotechnologiesHistory of nanotechnologies - Nanoscience and nanotechnologies
History of nanotechnologies - Nanoscience and nanotechnologies
 
Hs nanotechnology and electronics presentation updated_september_2011
Hs nanotechnology and electronics presentation updated_september_2011Hs nanotechnology and electronics presentation updated_september_2011
Hs nanotechnology and electronics presentation updated_september_2011
 
The Organizational Culture At Nokia
The Organizational Culture At NokiaThe Organizational Culture At Nokia
The Organizational Culture At Nokia
 
Ovonic Unified Memory(Ppt)
Ovonic Unified Memory(Ppt)Ovonic Unified Memory(Ppt)
Ovonic Unified Memory(Ppt)
 
nano science and nano technology
nano science and nano technologynano science and nano technology
nano science and nano technology
 
Nems2
Nems2Nems2
Nems2
 
Memristor ppt
Memristor pptMemristor ppt
Memristor ppt
 
Wearable Electronics
Wearable ElectronicsWearable Electronics
Wearable Electronics
 
Memristor
MemristorMemristor
Memristor
 
Mems & nems technology represented by k.r. bhardwaj
Mems & nems technology represented by k.r. bhardwajMems & nems technology represented by k.r. bhardwaj
Mems & nems technology represented by k.r. bhardwaj
 
Samsung Company Profile
Samsung Company ProfileSamsung Company Profile
Samsung Company Profile
 

Ähnlich wie PAINLESS NEEDLE.pptx

IMS - Instrument Management System
IMS - Instrument Management SystemIMS - Instrument Management System
IMS - Instrument Management SystemHu-Friedy Mfg.
 
Intellectual Property Management Learning Module
Intellectual Property Management Learning ModuleIntellectual Property Management Learning Module
Intellectual Property Management Learning ModuleEnterpriseCulturalHeritage
 
SteriTouch Co-Branding
SteriTouch Co-BrandingSteriTouch Co-Branding
SteriTouch Co-BrandingDamian Harvey
 
The Importance of Patents
The Importance of PatentsThe Importance of Patents
The Importance of PatentsDavid Furtado
 
Microneedles for drug delivery patent landscape 2020 flyer
Microneedles for drug delivery patent landscape 2020 flyerMicroneedles for drug delivery patent landscape 2020 flyer
Microneedles for drug delivery patent landscape 2020 flyerKnowmade
 
Intellectual property Rights with question answers.doc
Intellectual property Rights with question answers.docIntellectual property Rights with question answers.doc
Intellectual property Rights with question answers.doccollege7
 
59189914 case-study-envidea
59189914 case-study-envidea59189914 case-study-envidea
59189914 case-study-envideahomeworkping3
 
Ip & npd razaghi-ramezankhani-ghiassaleh-parvizian
Ip & npd razaghi-ramezankhani-ghiassaleh-parvizianIp & npd razaghi-ramezankhani-ghiassaleh-parvizian
Ip & npd razaghi-ramezankhani-ghiassaleh-parvizianOmid Aminzadeh Gohari
 
Anna Gg Intellectual Property Rights
Anna Gg Intellectual Property RightsAnna Gg Intellectual Property Rights
Anna Gg Intellectual Property Rightsnitthhya
 
Dental Flex Italia Lab brochure EN
Dental Flex Italia Lab brochure ENDental Flex Italia Lab brochure EN
Dental Flex Italia Lab brochure ENDental Flex Italia
 
Lesson4
Lesson4Lesson4
Lesson4Lyle
 
Protecting and profiting from your intellectual property_Carter DeLuca for mH...
Protecting and profiting from your intellectual property_Carter DeLuca for mH...Protecting and profiting from your intellectual property_Carter DeLuca for mH...
Protecting and profiting from your intellectual property_Carter DeLuca for mH...Levi Shapiro
 
59918972 case-study-envidea
59918972 case-study-envidea59918972 case-study-envidea
59918972 case-study-envideahomeworkping4
 
Strategies for Protecting and Leveraging your IP
Strategies for Protecting and Leveraging your IPStrategies for Protecting and Leveraging your IP
Strategies for Protecting and Leveraging your IPLocus Research
 

Ähnlich wie PAINLESS NEEDLE.pptx (20)

Surge-on Medical - Pitch Deck 2019
Surge-on Medical - Pitch Deck 2019Surge-on Medical - Pitch Deck 2019
Surge-on Medical - Pitch Deck 2019
 
Old innovations
Old innovationsOld innovations
Old innovations
 
IMS - Instrument Management System
IMS - Instrument Management SystemIMS - Instrument Management System
IMS - Instrument Management System
 
Stainmaster
StainmasterStainmaster
Stainmaster
 
MozziQuit
MozziQuitMozziQuit
MozziQuit
 
Intellectual Property Management Learning Module
Intellectual Property Management Learning ModuleIntellectual Property Management Learning Module
Intellectual Property Management Learning Module
 
SteriTouch Co-Branding
SteriTouch Co-BrandingSteriTouch Co-Branding
SteriTouch Co-Branding
 
The Importance of Patents
The Importance of PatentsThe Importance of Patents
The Importance of Patents
 
Microneedles for drug delivery patent landscape 2020 flyer
Microneedles for drug delivery patent landscape 2020 flyerMicroneedles for drug delivery patent landscape 2020 flyer
Microneedles for drug delivery patent landscape 2020 flyer
 
Intellectual property Rights with question answers.doc
Intellectual property Rights with question answers.docIntellectual property Rights with question answers.doc
Intellectual property Rights with question answers.doc
 
59189914 case-study-envidea
59189914 case-study-envidea59189914 case-study-envidea
59189914 case-study-envidea
 
Ip & npd razaghi-ramezankhani-ghiassaleh-parvizian
Ip & npd razaghi-ramezankhani-ghiassaleh-parvizianIp & npd razaghi-ramezankhani-ghiassaleh-parvizian
Ip & npd razaghi-ramezankhani-ghiassaleh-parvizian
 
Anna Gg Intellectual Property Rights
Anna Gg Intellectual Property RightsAnna Gg Intellectual Property Rights
Anna Gg Intellectual Property Rights
 
Dental Flex Italia Lab brochure EN
Dental Flex Italia Lab brochure ENDental Flex Italia Lab brochure EN
Dental Flex Italia Lab brochure EN
 
Lesson4
Lesson4Lesson4
Lesson4
 
Protecting and profiting from your intellectual property_Carter DeLuca for mH...
Protecting and profiting from your intellectual property_Carter DeLuca for mH...Protecting and profiting from your intellectual property_Carter DeLuca for mH...
Protecting and profiting from your intellectual property_Carter DeLuca for mH...
 
59918972 case-study-envidea
59918972 case-study-envidea59918972 case-study-envidea
59918972 case-study-envidea
 
Strategies for Protecting and Leveraging your IP
Strategies for Protecting and Leveraging your IPStrategies for Protecting and Leveraging your IP
Strategies for Protecting and Leveraging your IP
 
IPR's Introduction to IPRs
IPR's Introduction to IPRsIPR's Introduction to IPRs
IPR's Introduction to IPRs
 
3 m culture of innovation
3 m culture of innovation3 m culture of innovation
3 m culture of innovation
 

PAINLESS NEEDLE.pptx

  • 1. BY : Group 4 Amisha Gunderia Manali Malavade Srushti Gujjanwar Sanskruti Mahajan
  • 2.  For diabetes patients, daily injections are an uncomfortable and often painful part of life. With multiple injections required every day, anxiety and fear are typical emotions a patient may have when diagnosed with diabetes, especially for children and those with a fear of needles. Traditionally thought of as an unavoidable part of treatment, injection therapy and the pain and discomfort it causes has become one of the major concerns of diabetes patients.  However, thanks to Terumo Corporation (Terumo), a Tokyo based medical equipment manufacturer, this traditionally held view is changing.
  • 3.  The usual method of manufacturing needles is to hollow out a tiny cylinder of metal. But it is extremely difficult to make ultra thin needles this way, because the thinner the cylinder, the more difficult the procedure becomes  Terumo turned to Okano, a company whose skilled craftsmanship boasts a high level of technology despite its small size. Working together with Okano, Terumo was able to innovate the world’s thinnest needle for insulin injections.  The new syringe is marketed as the Nanopass 33 syringe and went on to the market in July 2005.
  • 4. The intellectual property rights were essentially recognized and accepted all over the world due to some very important reasons. To provide an incentive to individuals for new creations To accord due recognition to the creators and inventors To ensure material reward for intellectual property To make available genuine and original products.
  • 5. Because Terumo is a multinational corporation at the forefront of innovating new medical technologies, protecting its intellectual property (IP) is an important part of its business strategy. Securing IP rights (IPRs) deters copying and gives the company a competitive advantage, allowing it to continue to develop medical products that help people.
  • 6. This innovation uses primarily 2 IPRs: 1. PATENT 2. TRADEMARK
  • 7. PATENT:  A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an enabling disclosure of the invention  A patent is important because it can help safeguard your invention. It can protect any product, design or process that meets certain specifications according to its originality, practicality, suitability, and utility. In most cases, a patent can protect an invention for up to 20 years. This time period starts soon as you file your patent.
  • 8.  Terumo has filed an application under the Patent Cooperation Treaty (PCT) system in 2003 (published in 2004) for its tapered and liquid introducing injection needle. By 2010, the company had hundreds of PCT applications. Patented technology : 1. Slim double tapered shape 2. Asymmetrical bevel
  • 9. Slim double tapered shape : The slim double tapered shape reduces the pain during stinging and bleeding, while holding down the insulin injection force significantly, which usually increases as the diameter of the needle becomes smaller. Thanks to the slim shape up to the base of the needle and the gentle taper angle, the force applied to the needle is dispersed and the strength is more easily achieved.
  • 10. Asymmetric bevel: Terumo has developed an asymmetric bevel that cuts the skin instead of puncturing it. This effectively decreases penetration resistance.
  • 11. TRADEMARK:  A trademark is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others. The trademark owner can be an individual, business organization, or any legal entity.  Recognizable trademarks also help to build a brand’s reputation. An effective trademark can influence the buying decisions of consumers and bring to mind positive, powerful messages about your brand
  • 12. The company also places an emphasis on protecting its company and product names. It registered a trademark for its company name and logo with the United States Patent and Trademark Office (USPTO), which is an update to prior registrations in the 1960s and 1980s.
  • 13. Terumo’s innovative product has not only been a financial success for the company, but it has also helped patients around the world lead better lives. Protecting its IP for innovations such as the Nanopass 33 needle has given the company the freedom to continue to develop new medical products and create new manufacturing processes that reduce the end cost to the patient. Terumo has also capitalized on the success of the Nanopass 33 needle to educate the public on diabetes and dispel many of the myths surrounding the disease. The case of Terumo and the Nanopass 33 needle is an example of a company using R&D, innovation and IPRs to grow and make a positive social impact.