1. Jack in the Box Worldwide
COMMUNICATIONS & ENGAGING CONTENT for the ALWAYS-ON Ecosystem
2. Jack’s Beliefs
Brand Communications is fast evolving from ‘Product Advertising’ to ‘Meaningful Content’.
You’re exposed to almost 5,000 product messages every day. How many do you remember?
3. Jack’s Beliefs
Brands need to define a Clearer Purpose than ever before.
What is the role you want to play in the every day lives of people? How can you go beyond a transactional
relationship?
4. Jack’s Beliefs
A Cohesive Content Strategy defines your Channel Strategy, not Vice-Versa.
With a multiplicity of devices and channels, are you able to deliver consistent and impactful messages?
5. Jack’s Beliefs
Brands need their own Newsrooms, not just Campaign Management teams.
Do you have a stated strategy and the right partners to compete with real-time content? Have you clearly defined
your extended competitive landscape?
6. Jack’s Beliefs
Not Consumers but People.
Are you trying to sell to them every single time? Imagine a nagging sales man who tries to sell his stuff every time he
sees you. Would you even entertain him?
