In the early 2000s, the company launched a major expansion drive, diversifying from its core business — consumer electronics — into a raft of sectors such as oil and gas, telecom, retail and in DTH services. This massive diversification led to aggressive borrowing. Soon, debt began to pile. But the company's capacity to pay off the debt started deteriorating over the years as the new businesses were capital intensive and were not generating enough money. Despite the diversification, consumer durables was still the largest contributor to Videocon's top line, but started stagnating with increase in competition.