1. Witness Statement St. Andrew’s Catholic School - 64135
This form is to be used to testify or corroborate what has actually been observed.
Witnesses are people who can comment on work/performance/activities and can be:
• A tutor/assessor
A witness statement is used to support assessment. It should not be used to evidence achievement
of a whole unit.
Qualification
title:
OCR Level 3 – Cambridge Technical Introductory Diploma in Media - 05389
Unit title: Unit 15: Print Based Advertising
Assessment criteria
covered by the
activity:
Unit 15 – LO4 – Be able to present print-based advertisement ideas to a client
for feedback
(P4)
Client = Publisher
Candidate name: Harrison Cole Candidate number: 2030
Date, time and
venue of the activity
being carried out:
Date: 14/06/16
Full description of
the activities being
carried out by the
candidate:
• The candidate is to pitch their print based media ideas for either a
festival or a music tour.
• They will provide an overview of a Proposal, pre-production
materials, target audience, the target audience and meanings behind
the title.
• The Budget Breakdown, Production Plan, Budget Breakdown and HOW
they are going to market the product.
• Time limit: 10 minutes
Date: 14/06/16
Witness name:
Teacher
Miss J. Oliver Witness signature:
Teacher
Miss Oliver
Job title: Media Studies Teacher Relationship to the
candidate
Teacher
Contact details:
Email/School number
ncrafts@st-andrews.surrey.sch.uk
joliver@st-andrews.surrey.sch.uk
2. Tasks Done ✓ Tasks Done ✓
Has the student discussed the
Proposal for the print based media
product? Aims and Objectives;
Target Audience; Campaign
Message; Style or approach;
Content.
Verbal Introduction?
✓ Advertisement that is of high technical
standard produced and appealing.
✓
Production Plans – Are these
covered in detail?
✓ Legal and Ethical issues – copyright,
intellectual property rights,
slander/libel, royalties, offensive
language, public interest
✓
Budget Summary – Budget of the
campaign, equipment and staff
needed, print and design cost,
magazine advertising rates – how
much will it cost you to advertise in
magazines.
✓ Opportunity for feedback - Have they
provided something to give feedback
on?
✓
Target Audience
Maslow; Katz; Hartley; Socio-
economics; Psychographics;
spending power
✓ Campaign Message linked with
Advertisements
✓
Pre-Production Materials – Drafts,
Flat Plans, Font Styles, Plan for
images, House style/colour scheme
✓
Plan for the advertisements –
Production schedule, Launch Dates,
Recces, Location, Risk assessments
✓
WWW
• Harrison presented a fluent pitch covering a lot of information.
3. • All of your Pre-Production material is great – very well detailed and precise especially
hand drawn drafts.
• Detailed Proposals stating exactly what he wants to produce in Unit 15.
EBI
• Advertisement that is of high technical standard produced and appealing – this could be
improved by changing the font colours on your poster – for example “special guests” could
be another colour as it is something important on the poster that the audience will want
to see – there is also a lot of writing at the bottom of the poster which needs to be spread
out.
• Legal and ethical – slander/libel need to be added into your Pitch.
Teacher Comment:
A very detailed and confidently communicated pitch that has covered the expected areas (see
above) in a sufficient amount of detail.
All pre-production and sample materials are fit for purpose as well and are creative in many areas
in relation to their print based advertisement.
Signed: Miss J Oliver Date: 14/06/16
